Do you want to know what is a blog or what is blogging?
If you’re wondering how blogging can help you?
You’re at the right place!
In this detailed, yet easy-to-understand blogging guide, I’ll explain you the basics of blogging and a beginner-friendly guide to start a blog (step-by-step).
Table of contents
|What is blogging
|What is a blog
|Blog vs website
|Benefits of blogging
|How to start a blog
|Blog setup guides
|Blog content creation
|Optimize for SEO
|Blog promotion guides
|Blog monetization guides
|Blogging mistakes to avoid
|FAQs about blogging
What Is Blogging?
Blogging is the act of content creation to inform, educate and or spread your ideas about any topic on the internet. In other words, blogging is the art and science of sharing your ideas with your audience.
While Wikipedia and other outdated definitions of blogging show blogging as a personal and often discrete channel to share your personal stories it has completely transformed over the years.
Blogging now has become a powerful channel that helps you build your own community of raving fans, subscribers and earn a living (right from your couch or kitchen) out of helping people solve their problems with your solutions.
Now, you don’t have to take my word for it.
Let me show you an example,
According to Ahrefs (one of the best keyword research tools out there!), 73,000+ people are searching for the term “blogging” on Google every single month.
That is 2400 searches every single day for the term “blogging”. Leave alone the permutations and combinations of this with related searches like “what is a blog” or “how to start a blog” or “how to blog” etc.
For example, if we consider the query “how to start a blog” it alone has 45000+ monthly searches, so you can assume the sheer number of people looking to know more about blogging and how it can help them.
There are millions of blogs on the internet and over a billion blog posts are produced every single day.
But not all blogs are created equal.
Some blogs lack focus and clarity while others are a massive success.
Some are hobby blogs limited to only family and friends while other blogs have a positive influence on the internet (not to mention the jaw-dropping income that they generate).
One of the most glorifying examples of blogging success is the Wirecutter Success Story (you might have come through this while searching for gadgets reviews and recommendations).
Let me explain why.
The Wirecutter generates millions in affiliate revenue, yet…
their style of blogging is simple.
They write reviews of gadgets (including lists of top 5 or so in a product category and then recommending the best one) based on extensive usage, curated reviews of users and other experts and an often unbiased recommendation of the products.
They then make money from affiliate commissions when readers click on product links on their blog and buy them.
Look at their traffic numbers (estimated, not exact, which is often 2x or 3x than what Ahrefs shows below).
Don’t miss the traffic value (estimated earnings from that traffic) suggestions at the end.
Result: New York Times bought the Wirecutter for a whopping $30 million in 2016.
Not only this,
There are plenty of blogs in a plethora of niches or topics (we discuss this in detail later in the article) that do quite well and are perfect examples of you don’t have to be an expert to start a profitable blogging business.
Michelle Schroeder-Gardner paid her student debt of $40,000 in 2011 from her blog MakingSenseOfCents while it was only a side hustle during the night. Her blog has grown since then, and she crossed her first $1 million in revenue while she was only 27.
Michelle doesn’t have any formal degree or certificate of expertise for the finance and frugal living tips she shares on her blog, what she has though, is tons of real-life experiences and lessons from them and the willingness to change her readers’ lives with that information.
Here is an excerpt from her last income report (she stopped sharing them publicly in 2018) where she reports to have crossed $1.5 million in revenue.
One doesn’t have to be an expert to start a blog (we’ll discuss how to find your blogging sweet spot later in this article – click to jump to that section).
If you have skills in any subject or field in life, you’re good to go. They can be:
- home management, or frugal living (here are 20 of the best frugal living blogs)
- food & lifestyle
- good at some sport (say kayaking)
- or anything that your friends and near ones come to you asking for help like health tips, social media tips, fashion ideas etc.
there is no formula for blogging success; you just need to be:
- passionate about what you do,
- consistent in your work, and
- willing to help your reader community & learn on the way.
Now that you know what is blogging and how does it work…
…let’s discuss what is a blog and how is it different from a website, shall we?
What Is a Blog?
A blog or weblog is a part of a website where you publish content (including text, images, and videos to make the articles informational and engaging) in reverse chronological order or newer posts appearing first.
Blogs are typically managed by single users but there are tons of examples of massive corporate blogs run and managed by teams of 100 or more people.
What Is the Difference Between a Blog & Website?
While blogs are essentially a type of website, blogs and websites are not the same.
Here are a few key differences between a blog and a website:
- Content Frequency: Blogs are regularly updated with new content (even multiple articles a day) while a website is a more static web entity optimized for static content with no new or fresh content.
- Readership & Engagement: A fresh content uploaded, blogs often create a connection with your readers (& subscription options via newsletters) and attract engagement like social shares & comments from the readers. Websites, on the other hand, to do not encourage conversation and hence no scope of audience engagement.
- Better SEO: With a blog, you can cover a whole array of topics and have better content (engaging & in-depth) that helps you stay relevant to search engines and hence rank better for the queries you’re targeting. Websites, on the other hand, are static and have thin or sparse content that doesn’t give them an upper hand in ranking on search engines like Google. (We will talk more about SEO and how to rank later in the article)
- Blogs get more traffic: Another advantage of blogs over websites is that blogs get more visibility on social & search engines. Hence they drive more traffic to you as compared to websites.
With all the above points on blogs vs websites don’t assume that websites are a bad idea or obsolete. Each has their perks and usability depending on what you want to achieve.
This very blogging guide that you’re reading right now is on my blog DigitalGYD.com. It is a perfect example of a blog with regularly updated content, search engine ranking, user engagement etc.
Whereas, my professional website swadhinagrawal.com (that I used to use as my freelance writer portfolio) is a perfect example of a website.
It has static content that is not updated regularly, has a few number of pages (about 6 or 7) and doesn’t have any engagement or comments except for a call to action button to hire me.
Benefits of Blogging: How Can Blogging Help You?
Why Is Everyone Talking About Blogging These Days?
What is the significance of blogging? How can blogging help me?
Everyone these days has a blog (or two) of their own.
Be it work at home moms blogging to bring some income by working in their pyjamas or be it writers maintaining a blog to get more clients…
… or be it people like me who use blogging to earn a living and connect to like-minded people online.
Heck! Even businesses use blogging to rank on Google and generate leads.
I’ve listed some of the key benefits of blogging below (be sure to check out my article of 21+ benefits of blogging to know more about how blogging can help you):
- Blogging makes you an excellent writer
- Start a business
- Earn money right from your home. I make a living from blogging so do 1000s of other bloggers (I make even
- Establish as an expert in your niche
- Sell your services
- Build a community
By now, I hope you have a fairly decent idea about blogging.
So, what’s next?
Let’s see how you can create a blog for yourself make it successful.
How to Start a Blog in 2022?
Starting a blog is easy, and you don’t need to have any coding skills or website development skills to build a website.
Here is how you can get started with blogging the right way!
Step 1: Find a Niche You’re Passionate About
A niche in blogging is defined as the topic of your blog or the subject that you’ll blog about. You can blog about a single niche or have a multi-niche blog.
But, can we not have a blog about everything or any topic we like?
You can. After all, it’s your blog.
Having said that…
… multi-niche blogs rarely strike the right chord with their readers.
A single niche makes it easier to find an audience of raving fans that can relate to you.
Moreover, Google also is giving preference to blogs with topical authority (which means blogs that have expertise in a topic) rather than a blog that covers every single keyword under the sun.
But what if I am not an expert or can’t decide on a niche?
Picking a profitable niche for blogging is easy.
I’ve a detailed guide on how to find your niche in blogging but here are some tips that can help you choose your ideal blogging niche:
- Pick a niche you love talking about: Unless you’re passionate enough about a topic you can’t pull it off long enough
- Choose a niche you have some clarity on: I am not talking about expertise (it can be acquired while you’re growing your blog) but you need to have some clarity about a topic before you start pumping put blog posts about it. Even if you outsource the blog content, you’ll need some knowledge to supervise your writers and see how your blog is performing.
- Choose a profitable niche: Let’s be honest here. We build blogs to make money or generate leads for profit. Unless you’re just testing out or want to open a hobby blog you need to make sure your blog niche has enough demand amongst the audience. You can do so using a tool like Google Trends (and see how people are searching for a topic and the search trends over time.
This is just to give you an idea…
I’m not going to throw you to the wolves with just a summary. Make sure to check out this detailed guide on how to find your niche.
Step 2: Choose Your Blogging Platform
Your blogging platform or the blog site that powers your blog is another important aspect of things to consider before starting a blog.
I use and recommend WordPress.
WordPress is the most used CMS (content management system or blogging platform) with a market share 33.4% and powers more than 1/3rd of the top 10 million sites on the web and is free to use, provides the best features and flexibility you need to run your blog.
Step 3: Choose a Brandable Name of Your Blog
After you finalize the niche, it’s time to register a brandable domain name for your blog. While choosing the domain name, you need to keep certain things in mind.
- The domain name should be short enough (the less the number of characters the better).
- A brandable name that is easy to remember & pronounce. A good example of brandable domain name is Backlinko, Moz, DigitalGYD, Ahrefs, etc.
- It should be a .com domain if you are creating a worldwide brand.
- Do not use numbers, hyphens, and phrases that don’t make sense.
- If you’re building a personal brand, choose your name as your domain and if not, select a domain that loosely relates to your niche. A good example is BookWritten.com (for a book blog) or NerdWallet (for money management and finance blog)
Now, of course, you need to keep all the above things in mind but don’t waste a lot of time in picking up the domain name. Because in the end, the content that you publish will build your brand and not just the domain name.
Pro Tip: Don’t just register your domain name just yet! Just finalize the domain because most hosting providers (you’ll need them to host your blog) provide you free domain names.
Step 4: Get Hosting
It’s time to get a good web hosting to host your blog.
Instead of recommending you a list of web hosts and create confusion we recommend you to start with Bluehost. Bluehost is recommended by WordPress and is one of the top 5 web hosting companies on the web.
Bluehost is officially recommended by WordPress and is best-in-class for starters.
Check out our list of monthly web hosting providers if you can’t manage to pay annually for hosting.
Step 4: Setup WordPress and Create Your Blog in 10 Minutes
The final step to set up your blog is to install WordPress on your website and start creating awesome content for your blog.
Congratulations! You’ve successfully completed the blog creation process!
Now that you’ve created a blog for you let’s now give you the unfair advantage of resources to take your blog to the next level crushing every competition that tries to outrank you!
Start Strong: Tip & Tools to Start Blogging Effectively
You know what the problem with first-time bloggers is?
They don’t know what they don’t know, and that is the worst thing about starting a new project.
I’ve been there and as I said before it can take years to figure out the blogging game and then you realize, “Heck! The thing I just learned no longer works!”
That’s why I’ve put together this resources that I wish I had when I started blogging.
They’ll help you sidestep years of struggle and give you a strong start:
- The Ultimate Blog Setup Guide: Things to Do After WordPress Installation
- How to Submit Your Website to Google, Bing & Other Search Engines
- Best Blogging Books That Every Blogger Must Read
- An Open Letter to Beginner Bloggers From Someone Who Refused to Quit (Must-read)
- 21+ Best Blogging Tools Tools to Take Your Blog From Zero to Hero
Blog Content Strategy: Learn How to Create Blog Stellar Blog Content
In blogging, we have a phrase that almost sums up the entire game in just three words:
Content is King!~Bill Gates
That’s true! One of the most vital component of the blogging success formula creating stellar content.
You may write the nicest of stories, you may have the best blog design out there, but if your writing lacks clarity, you’ll not get the attention it deserves.
Having said that, improving your writing skills is like sharpening your scissors. The more you sharpen then better it cuts.
The better the content you create, the better your blog performs.
Here are some of our best guides to help you write better blog content that pleases not only search engines, but also your blog readers.
Don’t miss any of them:
- How to Write a Blog Post That Converts
- Essential Content Creation Tools and Apps for Bloggers & Writers
- Grammarly: A Must-have Tool for Bloggers (save with Grammarly student discount)
- The ultimate keyword research guide
- KWFinder review and tutorial to find profitable keywords
- Things to Do Before You Publish Your Blog Post
- Essential Grammar Cheat sheet for Bloggers
- How to Overcome Writer’s Block and Get Creative Again
- How to Create a Blog Content Strategy That Pleases Both Users & Search Engines
Rank on Google: Learn How to Optimize Your Blog for SEO
One of the worst blogging advice that ruled when I got started with blogging was, “build it, and they’ll come”.
With more than 2 million blog posts published every single day, the publish and pray method simply doesn’t work.
SEO or search engine optimization helps you rank your blog on Google for the queries your target audience is searching on it.
Organic traffic (or traffic from search engines) is by far the largest source of referral traffic for blogs and have the highest potential to convert (to sales or affiliate clicks etc.).
Here are some of our best guides on optimizing your new (or established) blog for search engines and leverage passive traffic throughout.
Go through them:
- SEO This Year: Know New SEO Trends Working this year to Rank Better
- On-Page SEO Techniques to Optimize Content for Ranking
- How to Increase Your Domain Authority Easily
- How to Increase Your Google Rankings
- Best SEO Plugins & Tools for WordPress to Boost Your Rankings
- Beginner Friendly Guide to Building Backlinks Easily (With Examples)
- How to Build Backlinks to Your Blog – 10 Methods I Use (With Screenshots)
Build Your Audience: Learn How to Promote Your Blog & Get Traffic
You can never have enough traffic!
Apart from SEO (which is the best way to get website visitors), you can leverage social media platforms (like Facebook, Twitter, Pinterest etc.), email subscribers and networking to get your blog in front of a new set of audience.
After all, the age old saying “don’t put all your eggs in one basket” still stands true!
Here are some of our best blogging tips to diversify your blog traffic sources:
- How to increase traffic to your website
- Relationship Marketing Strategies to Get Traffic and Sales
- Interview With Harleena Singh: Forming a Community & Networking With Other Bloggers via Blog Comments
- Best Social Media Platforms to Promote Your Blog for Traffic
Blog Monetization: Learn How You Can Make Money as a Blogger?
Unless you’re from a royal family and are feeling generous, you need money to run your blog.
At least the aim of this blogging for beginners guide is to show you how to make money from your blog, make it profitable and build an online business.
I’ve written a detailed guide on how to make money with a blog, but I’ll discuss important methods here to give you an idea about blog monetization techniques.
Fun Fact: Check #5 below to see our preferred method of blog monetization (the one we use here at DigitalGYD).
1) Sell Services
Selling services is probably the best way to make money from your blog without any investment. You don’t need a lot of traffic to sell your services, just the right amount of traffic will do.
Here is a list of services you can use to monetize your blog:
- Freelance writing
- Blog management
- Pinterest management
- Virtual assistance services like managing inboxes, bookkeeping etc.
- Website design & development
- Translation & proofreading services etc.
2) Selling Ads
One of the easiest way to earn money from your blog is through showing ads on the website. However, you need high traffic coming to your site to make a considerable income from your blog.
The biggest ad publisher network in the market is Google AdSense. If you are receiving some traffic on your blog, you can apply for Google AdSense and start earning some money right off the bat.
You can also try alternatives like Infolinks and media.net to earn from low traffic blogs.
3) Sell Digital Products
Selling your own products like eBooks, training videos, courses, or stock photos etc. to make a decent income and keep everything off it (unlike affiliate marketing where you get to keep a cut of the total price).
Understand what pain points your audience is facing, what is keeping them awake at night, how you can help them solve this problem and create a digital product around it.
4) Provide Consulting/Coaching
Consultation, coaching, speaking gigs are also a part of the services you can start to get paid via blogging.
The only reason I did not mention them above is…
…you need to be really good (an “expert”) in your field to leverage these services for blog management.
Experts in their niche charge over $600/hr for one-hour consultation call. And speaking gigs can bring you name, fame and stardom (in your niche) along with money.
5) Affiliate Marketing
Affiliate Marketing is a $6.8 billion industry. You can make a lot of money through affiliate marketing.
If you have no idea what am I talking about, basically, affiliate marketing is when you refer a product or service to your audience, and if they buy it from your link, you get a commission for the sale generated.
For example, affiliate marketing makes the bulk of our blogging income here at DigitalGYD. We recommend products that we think will benefit our users and help them solve their issues.
We also review services and products related to our niche through extensive tests and then come up with product reviews.
People search for the reviews of a specific product and click on our link from Google SERPs.
At DigitalGYD, we aim at writing extensive and unbiased reviews (all of my reviews come with a “cons of the product” section amongst others).
And if you want to monetize your blog with affiliate marketing, you must go by this rule too.
Unbiased and thorough reviews generate trust and credibility in your readers’ mind and convert better.
Not to mention, you’ll always be rewarded for the karma of doing honest business.-Swadhin
- How to Make Money With a Blog (30+ Blog Monetization Ideas for Beginners)
- Best High Paying Affiliate Programs to Boost Your Blog’s Earning
- WPEngine Affiliate Program: How to Make $200 Per Sale
- Grammarly Affiliate Program: Get $20 Per Successful Referral
- 10 Best AdSense Optimized WordPress Themes for High CTR
Blogging the Right Way: Beginner Blogging Mistakes to Avoid
Things go wrong & mistakes happen, especially when you are new to blogging. But, smart bloggers don’t give errors a chance to stand in their way. This is one of the most underrated blogging basics for beginners.
Here are the most deadly mistakes that might sabotage your blogging career. Because most of these are the ones you don’t even realize you are making.
Beginner or veteran blogger, take a note of them:
- 10 Most Deadly Blogging Mistakes You Need to Avoid Like the Plague
- 10 Most Mistakes Every Marketer Should Avoid (Are You on the Right Path?)
Wrapping Up: Everything about blogging guide for beginners.
That’s everything you need to know about blogging.
Apart from the perks like financial freedom, popularity and an audience that craves to hear from you, blogging is a great way to express yourself and spread your ideas to almost everyone in the world, right from your couch.
I hope our Blogging 101 guide helped you get clarity about what is blogging and how it works.
If you have any queries related to blogging or need help to get started with blogging, feel free drop a comment down below and we (me and you) will figure out how to fix it.
Do you use Pinterest?
» Click To Pin For Later! « (Fun Fact: Over 67% of our “A to Z Blogging Guide” readers have saved this guide on Pinterest for future reference.)
Frequently Asked Questions About Blogging Basics
1) History of Blogging: Complete Blog Timeline
Here is the complete history of blogging sorted by date:
- January 1994: World’s first blog “links.net” was launched by Justin Hall
- December 1997: Online diarist Jorn Barger coins the term “Weblog” for “logging the Web”
- April 1999: The term “weblog” was shortened to “blog” by programmer Peter Merholz
- August 1999: World’s first free blog creation service “blogger” was launched by Pyra Labs (later acquired by Google)
- August 1999: My.Netscape.com released world’s first version of RSS
- January 2000: Boing Boing was born
- October 8th, 2001: First blogging platform with trackback feature MoveableType was launched
- November, 2002: World’s first blog search engine, Technorati was launched
- February 2002: Blogger Heather Armstrong was fired for writing about her coworkers on her personal blog dooce.com. The term “dooced” becomes synonymous of “fired for blogging”
- July 1st, 2002: Nick Denton launches Gizmodo.com
- August 2002: BlogAds (world’s first ad network for bloggers & publishers) was launched
- December 2002: Gawker.com launches (and brings in a gossip blog boom)
- May 27, 2003: Matt Mullenweg and Mike Little officially launch WordPress.
- October, 2003: Software company Six Apart launches Typepad (another blogging platform).
- June 2003: Google acquires blogger and launches AdSense ad program
- March 2005: Garrett Graff becomes the world’s first blogger to be granted the press pass to White House
- May 2005: Huffington Post launched
- Mar 21, 2006: Twitter was launched
- Feb 2007: Tumblr was launched
- 2007: I Can Has Cheezburger? was launched
- August 15, 2012: Pyra Labs cofounder, Evan Williams launched medium
- 2016: Auttomatic (Founders of WordPress) launched .blog TLD (top-level domain)
That was the complete timeline of important blogging events. I hope you got an idea of how blogging has evolved over the years.