10 Best Search Engines In The World [2018 Edition]
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In this article, we test & list the best internet search engines and popular alternatives to Google.
Not only that, we’ll show you how you can leverage and benefit by using these popular search engines (both for efficient search results and for getting paid to search online).
Today, every single query that your idle brain can think is answered by search engines within the blink of the eye.
MUST READ >>> How I went from ZERO to $6324 per month writing blogs.
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From getting your daily dose of current news to weather forecast, from getting information about nearest local businesses to trusting Google better than grandma’s tips, search engines have come a great way.
No wonder, Google has become the de facto assistant for everyone and with a whopping 78.78% market share, Google truly has been the best search engine in the world.
However, things aren’t always the same and Google has been decreasing the organic click-through rate in favor of paid ads.
Most commercial queries now turn up with a full page of paid ads (that too with green font color just like organic results) and users see no more organic results without having to scroll further down.
What’s worse is, almost 70% of teenagers don’t recognize the difference between organic results and paid ads.
As a digital marketer, that hurts.
You now have to pay to play or leave the game on the mercy of left-over CTR.
That being said, not all is over yet.
You can make over the loss from Google’s over-commercialization by focusing on other popular search engines we have.
In today’s article, I list the top best search engines that are perfect Google alternatives which can make up for Google.
- What is a Search Engine?
- Brief History of Search Engines
- How to Use & Take Advantage of Search Engines in 2018?
- List of Top 10 Best Search Engines In the World 2018
- 1) Google: The Biggest & Best Internet Search Engine 2018
- 2) YouTube: Largest Video Search Engine 2018
- 3) Bing: The Alternative Search Engine To Google
- 4) Baidu: Best Search Engine In China 2018
- 5) Pinterest: Best Image Search Engine 2018
- 6) Yahoo! Search: The Pioneer of Search Engines
- 7) Ask.com
- 8) AOL.com
- 9) DuckDuckGo: Best Anonymous Search Engine That Doesn’t Track Your Personal Information
- 10) Internet Archives: Best Internet Search Engine
- List Of Other Alternative Search Engines To Google
- Conclusion: Top 10 Best Search Engines In The World (2018)
What is a Search Engine?
This list of best search engines 2018 would be incomplete without the definition of search engines. Here is what a search engine is:
Wikipedia defines search engines as a web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). These results can be different based on the search engine type you’re using.
For example, image search engines display image results on the SERPs while video search engines display video results.
Search engines index and display information as webpages, images, videos, PDF and other media formats. Unlike web directories, which are maintained by human editors, search engines leverage complex algorithms and search bots to index, rank and display results in real-time.
Brief History of Search Engines
While the foundation of internet and search engines was laid way back in 1945 with the article published on The Atlantic titled As We May Think, where Vannevar Bush suggested creating a body of knowledge for mankind, the real first search engine Archie was launched only in 1990.
Which is the first search engine in the world?
The first ever search engine, in the history of search engines, is Archie which was created in 1990 by Alan Emtage, a student at McGill University in Montreal.
Archie, being the short for archives, could index most of the publicly found files in FTP servers. Even if you couldn’t give the title of best search engine in the world, Archie still won the hearts as a good search engine that laid the foundation for the future web search engines.
How to Use & Take Advantage of Search Engines in 2018?
If you’ve a blog or website (click here for the free step by step process to create one if you don’t have) for your business (no matter online or offline local business, you should have a portal where people can find you online) you can optimize it, write search-engine friendly articles, get backlinks and increase your website rankings in the search engine results pages.
When you rank higher (like on the first page of Google searches for your target keyword) you tap into Google’s user base and when people search for the thing you offer, you’ll appear in the search page and they’ll click on your website to visit it.
This way, you increase your website traffic and can either make money blogging or convert those visitors to buy from you (whatever you sell, no matter it be an offline store for auto repair, a pet grooming store, selling tickets for your event, you name it).
List of Top 10 Best Search Engines In the World 2018
1) Google: The Biggest & Best Internet Search Engine 2018
Founded in 1996, by Larry page and Sergey Brin, Google has become the largest and most popular search engine in the world.
With a net market share of 78.78%, Google definitely is the best search engine in the world.
The second close competitor and Google’s alternative search engine, Bing has only a mere 7.65% market share.
The Google owned search engine is so good that the term “Google” has become synonymous to searching. People just say “Google it” instead of saying search it.
Google processes over 40,000 searches per second which roughly sums up to 3.5 billion searches per day and 1.2 trillion searches per year worldwide. These searches range from anything you can imagine to everything that can be asked.
Google search queries range from news to weather forecasts, business trends, lifestyle queries, maps and directions and everything in between. Google now taps into voice search and more interactive queries with Google assistant that is reshaping the way how search works.
This makes Google eat up the lion’s share in search engine marketing and ad revenue. Google’s search engine earns billions of ad revenues and other income sources for it’s parent and umbrella company, Alphabet.
Last year, Google reported a net profit of $26 billion revenue from ad business which was 26% more than a year ago.
What’s in it for you? (How To Use Google For Your Benefits?)
Since Google is so big and gets in front of literally every person with an internet connection, brands and business like you are leveraging it to get in front of those users and profit.
Websites and blogs (like this one) too, leverage this to get in front of readers and run a business by selling them ads, products, services, courses and so on.
If you want to dive into this profitable laptop lifestyle, here’s a step by step guide to start a blog and make money online.
If you already own a blog or business (online or offline) and want to optimize Google to rank yourself on the first page of Google, tap it’s users to gain exposure and sales, here’s a guide of latest SEO optimization techniques that helped me increase my website traffic by 378% and double my blog income in a few months.
Looking for best resources to optimize for Google and get more traffic and sales?
2) YouTube: Largest Video Search Engine 2018
Interesting as it may sound the #2 best search engine and the top Google alternative is YouTube, a product owned by Alphabet, Google’s umbrella company.
Founded in 2005, YouTube is transforming the way people are accessing information across the web. If you focus on video content, may that be entertainment, news, tutorials of any sort, YouTube is something you should be focusing on.
YouTube, with 1.5 billion active monthly users (which equals to a jaw-dropping ⅓ of total internet users) is the second largest search engine and the largest video search engine in the world.
You heard it right, YouTube is the largest & best video search engine that has answers to any video query you might have.
YouTube as a search engine is bigger than Bing, Yahoo, AOL and Ask.com combined.
If you’re still not convinced that YouTube is a good video search engine, you’d love to know that people consume over 1 billion hours of video every single day.
With such traffic and active user count, YouTube is definitely something worth focusing on to drive traffic back to our site. You can also create an account, open up a vlog account on YouTube and start vlogging and directly leverage the audience to gain exposure, make money vlogging and add value to the community.
MUST READ >>> How I went from ZERO to $6324 per month writing blogs.
Recommended Reading >>> How To Use Gmail Like A Ninja (10 tips to make you look smarter!)
3) Bing: The Alternative Search Engine To Google
Launched in 1998 by Microsoft, Bing is now the second largest web based search engine and the third largest search engine after Google and YouTube generally.
Bing, is also the second most popular search engine in the US after Google, which makes it very lucrative if you want to target audience in that niche.
Bing brands itself as the “decision engine” where it displays rational results based on users’ queries unlike other search engines (read Google) where they display results by just scanning and matching the text.
Bing is also a better video search engine than Google giving you a better layout and play-without-leaving Bing. This probably is the reason Bing also has an unwanted reputation of “best porn search engine” in the world.
Another advantage of using Bing over Google is Bing rewards, which rewards you with some points every time you search on their search engine (yes! Bing is perhaps the only search engine that gives you cash rewards for using their search) which can be redeemed when shopping on Amazon, Starbucks etc.
If you didn’t know, 72% of the business and finance searchers are not found on Google, that’s approximately equal to 21 million people you wouldn’t want to miss.
Furthermore, what makes Bing one of the most popular search engines in 2018 is its collaboration with Yahoo! web search forming the Yahoo-Bing Exclusive network that makes up a decent market share you wouldn’t want to be missing.
With over 15 billion searches, Bing search engine is something you would want to optimize your blog/website for.
According to Comscore, Yahoo Bing network searchers spend an average of 6.8% more money online than Google searchers.
If you’re into digital marketing and looking for an alternative to Google search engine, you probably will be amused to know that Bing is not only a popular Google alternative but also great in terms of marketing ROI.
While there will be ongoing debates as to which is the best search engine and wars declared on Google vs Bing, you should always consider to have your hands in both the pies. If you’re looking for a search engine other than Google, Bing is what you should be using.
4) Baidu: Best Search Engine In China 2018
Baidu is yet another popular search engine that rightly deserves to be in our list of top 10 best search engines in the world.
While Google rules the US search engine market, Baidu is the undisputed winner of search engine market in China with over 82% market share (Google China, owns only a 10% market share, far from what Baidu does).
China, which has over 721 million active internet users which is not only the largest for any country in the world, but also makes up for a quarter of total internet users in the world.
And, owning a 82% market share in such a country makes Baidu definitely the most popular web based search engine and Google alternative in China.
Baidu also invests heavily in AI, automated cars and other technological stuff and it clearly is one of the best examples of search engines that expand beyond the search market.
If you’re from China or someone who’s business is related to Chinese market you should definitely consider leveraging Baidu as a local chinese search engine. The reason being it understands the local language and is better optimized for the chinese audience than Google China (Baidu’s competitor in China) is.
Other than the domination of the Chinese internet search engine market, Baidu hasn’t a significant position in the search engine space globally.
5) Pinterest: Best Image Search Engine 2018
Pinterest is by far the most popular image search engine in the world. With over 2 billion monthly searches, Pinterest has been the best image search engine in the world and one of the main competitors of Google image search engine.
Pinterest is more technically equipped and AI powered to find better images based on both searches and similar image options via its lens app.
Pinterest is also called “the accidental search engine” as is proved by stats that say 47% of the people just accidentally “happened upon” the pins they repinned or bought from while 28% of the Pinterest users revealed that they were searching for the item they repinned and purchased.
This shows that if you optimize your pins and brand good enough for Pinterest’s search technology you’ll get access to over 150 million Pinterest users that spend an average of 98 minutes per month on the image search engine.
Pinterest, the image search engine has a great potential for brands that deal with arts and craft, fashion and beauty, health, home-making, education, you name it.
Related searches (or pins), personalized news feed and custom search features all make Pinterest’s image search engine a strong competitor and alternative to Google’s image search engine.
You should definitely consider using Pinterest search to grow your Pinterest followers magically.
6) Yahoo! Search: The Pioneer of Search Engines
Yahoo started as “Jerry’s Guide to the World Wide Web”, a list of websites curated by Stanford University students Jerry Yang and David Filo, became an internet giant and the household name for search engine in no time.
Yahoo search today, according to NetMarketShare is the fourth largest search engine in the world and the third largest search engine in the US.
Yahoo has also been a strong player with a extensive user base in sports, news and finance sector and is still one of the top 5 digital media properties in the US market.
With lots of ups and downs, Yahoo was recently sold to Verizon for a hefty sum of $4.83 billion (this is a fraction of what Yahoo was worth in 2000, though).
Speculations are, this deal will further power Yahoo search (or whatever revamped brand it might come up as) because Verizon (the new owner of Yahoo) has AOL search in its portfolio which is already a popular search engine.
Yahoo sites, with 206 million monthly unique visitors, are the third most popular digital properties after Facebook and Google sites in the United States. AOL, on the other hand is on the 7th position with sites like Huffington Post, Engadget and TechCrunch in its portfolio.
When these both combine, they will be almost double of what Google and Facebook owned properties are in the US.
Yahoo! Search also has one of the best video search engine, Yahoo Video Search, that lets you browse and surf through videos they create, plus video content from other platforms like Google’s YouTube, DailyMotion, MetaCafe, MySpace, Hulu and similar video content creators based on your query.
Surprising as it may sound Ask.com, formerly known as Jeeves, has a 0.16% market share in the search engine industry.
Ask.com answers queries to general questions and isn’t one of the best search engines but it definitely is a popular web search engine considering 0.16% market share (which isn’t a small feat).
Ask.com is a bit of a buggy search engine that receives its fair share of criticism from users but that hasn’t proved fatal in it’s growth.
And of course, as marketers, Ask.com is a great search engine to find related keywords, LSI keywords and see what people are asking in real time, in the real world scenario.
You should definitely consider having Ask.com in your search engine marketing or SEO arsenal and leverage it for your website/blog’s growth.
AOL is still one of the most popular and rightfully deserving top 10 best search engines in the world.
The numbers show, AOL has a net market share of 0.04% of the entire search engine industry. Even now, 2.1 million US users use AOL’s dial up internet service.
With Yahoo’s acquisition Verizon, the parent company that also owns AOL, AOL is believed to become even more efficient in search engine techniques and market shares.
9) DuckDuckGo: Best Anonymous Search Engine That Doesn’t Track Your Personal Information
DuckDuckGo began only in 2009 but it’s has carved a name and reputation as the best private search engine in the world.
If you are looking for a search engine that doesn’t track your history, search queries and is completely safe, DuckDuckgo is your thing.
DuckDuckGo has a great instant results feature and with their community site, DuckDuckHack, you can actually go create instant answers for their queries. This is a great feature that you can ultimately use for more exposure.
The DuckDuckGo app is ranked as Times Top 50 Apps for IOS that lets you read stories and interesting results of the day. Quite a good potential to get in front of such a huge IOS user community.
With over 10 billion cumulative searches in 2016, to over 150 million searches per day in 2017, DuckDuckGo is surely becoming a game changer in the popular search engines games.
In addition to being a search engine that doesn’t track you and is safe from surveillance and security breaches, DuckDuckGo Bang feature let’s you search from 1000s of other sites (including yours, feel free to add your !bang here).
For example, if you search for !amazon snickers, it will take you to the direct search results page for snickers on Amazon. Thereby, saving you time and clicks.
Another important feature that you’ll love to see in a search engine is the infinity scroll. DDG’s infinity scroll into 2nd, 3rd and so on search pages without you having to click to change page is very refreshing, modern and user-friendly.
With this, we can safely say that DDG is by far the most modern, and user-friendly search engine we could have.
10) Internet Archives: Best Internet Search Engine
The next best search engine in our list of top best search engines in the world is Internet Archives or Archives.org.
Internet Archives has the data every website and online blogs since 1996. You can find the information a website contained, the way it looked, and the conversation in the comments section everything via archives.org, no matter the website is alive, changed or shut down for good.
Archive.org search engine is a great way to research back domains, the way they looked, what information they carried and thus easily reverse engineer them too.
List Of Other Alternative Search Engines To Google
Other notable alternative search engines that are popular internet search engines but couldn’t make up to our list of top 10 best search engines are:
- Yandex: The largest search engine in Russia.
- Google Scholar: Best Search engine for students and academic research based searches.
- Slideshare: Best search engines for searching presentations and PPT files.
- Flickr: One of the best image search engines ever.
- Creative Commons: Another image search engine for searching and downloading royalty free images.
- Giphy: Best search engine for finding gifs.
- Quora: The best search engine to find deep answers, personal experiences and answers to complicated queries that no other search engines including Google can.
- Vimeo: One of the top video search engines in the world.
Conclusion: Top 10 Best Search Engines In The World (2018)
I hope you liked our big, fat list of top best search engines that are great alternatives to Google search.
Each internet search engine listed here has a specialty in one particular department and hence you should be wise enough to leverage these in your digital and SEO marketing campaigns.
Having said that, while these alternative search engines are doing a great job, they still make up a negligible market share. Google’s search engine still owns the lion’s share in the market (or probably even more than a lion’s share) so be smart enough to leverage Google’s huge user base and bring your business/website in front of billions of people.