We all start with blogging mistakes…
And in this journey, we all make our fair share of common blogging mistakes.
Having said that, some of these dumb mistakes can cost us dearly.
In this blog post, we’ll discuss 11 of the most common blogging mistakes (with examples) and tips to avoid them for the better.
But before that, here’s what our reader Alice wrote to us the other day.
Sounds like your story?
I know, because I have been there too.
But now, I can proudly say that by rectifying these blogging mistakes, I make a living online.
About 95% of bloggers who aim at starting a blog, quit halfway.
They just quit even before making a single buck from their blog.
Because, they don’t have the proper action plan of things to do after registering their domain.
I know money isn’t everything, but if you’re blogging for business, writing to add that extra income to your family budget or quit that nagging job, money sure means a lot.
It is very hard to hook your readers to what you are saying, leave alone selling them something.
But, at the end it all sums up to one thing..
..we have to try and give our best no matter what.
Failure is just one more chance to re-evaluate your strategy.
Let’s start with the dumbest mistakes bloggers make that you must avoid like the plague.
Top 10 Common Blogging Mistakes (with examples) & How to Avoid Them
- Not self-hosting
- No focus on keyword research
- Not investing back in blog
- No focus on building an email list
- Not writing in-depth, engaging content for targeted audience
- No solid blog monetization strategy
- Not networking with fellow bloggers & influencers
- No focus on building backlinks
- Distractions & shiny object syndrome
- No blog visibility
- No social media exposure
1. Not Self-hosting Your Blog
This wins the top spot for blogging mistakes for beginners. Almost always.
Choosing a free hosted platform (like Medium, Blogspot etc) isn’t always an intended mistake, it is often the result of:
- Not having enough money to start a blog
- No confidence in the future of blogging as a business
However, choosing a free blogging platform is always the number one mistake bloggers make because that means you are planting your flower on someone else’s garden.
Free blog platforms not only host your blog for free, they own the rights to delete your blog as and when they deem fit without even warning you of it.
Imagine waking up one morning and seeing all of your 100 articles and the community and everything vanished into thin air!
Besides, blogs that are not self-hosted also end up displaying intrusive ads from the blogging platform they’re hosted at.
Totally not cool.
Lastly, blogs that are not self-hosted do not rank well.
Let me ask you a question, “when was the last time you saw a site on a sub-domain ranking on Google?”
That’s why, self-hosted is the way to go.
You own your blog, you won your content and it performs better on search engines too.
2. Not Doing Keyword Research
Finding and using the right combination of keywords while creating content is the surefire way to increase your overall search traffic to your blogs.
Writing random blog posts is one of the most common blogging mistakes for small business that often leads them nowhere.
We write whatever we think is interesting, right?
Now, think it this way…
Whatever is interesting for us, might not be interesting for our readers.
If you want to build a successful blog from scratch, you need to find better keywords that increase your search engine rankings. (HINT: Use SEMrush (click here for 14 days free trial worth $99.95) to find hidden keywords that your competitors can’t).
See, if you are not ranking for the keywords that your target audience might search on Google, how can you expect visitors coming from Google to read your content?
- Your editorial calendar, at least in the beginning, should have low competition, long tail keywords (often with low search volumes and less competition).
- Get access to keyword research tools like Long Tail Pro, SEMrush, and Kwfinder (5 free searches per day) etc.
- Find out what keywords your competitors are using to increase their traffic. Find out if you can use the similar keywords to increase your blog’s traffic too.
BONUS VIDEO: How To Grow Your Organic Traffic (FAST)
Watch it before moving forward, you’ll love it and go back with lots of tips to improve your blog.
3. Not Investing in Your Blogging Business
Blogging is a business, not a hobby.
Sadly, most new bloggers don’t realize this fact. They expect to make money blogging without investing back any into their blogs.
This is one of the biggest blogging mistakes you could make, ever!
Although you don’t have to spend thousands of dollars to create a profitable blog but you should definitely invest money on getting a good design, web hosting, having access to the right tools etc.
If you are looking to make money from your blogging efforts and take advantage of all the advantages of blogging, here are few places where you should consider investing money.
1. Tools, plugins or themes
Isn’t your blog your virtual office?
If yes, then why not brand it with a premium theme.
A premium theme, apart from making your blog beautiful and easy-to-convert, helps boost your blogging credibility.
When someone visits your blog and sees you have invested a good sum in your blog maintenance, he or she knows you are here for business and not running away.
On a sidenote, here’s a list of best WordPress blog themes that you can try!
Similarly, a premium service like Tailwind can boost your blog’s visibility on Pinterest and drive you a lot of traffic which would obviously bring you good return on investment.
But for that, you have to get off and invest a minimal sum firsthand.
I have been using SEMrush to find out some real profitable keywords that aren’t hard to rank even without backlinks.
Check out my SEMrush review and tutorial guide to see how you can use it to discover untapped keywords and even spy the keywords that your competitors are targeting.
Web hosting is extremely crucial.
A faster, secure, and reliable web host is something you should go after.
So make sure NOT to go for a cheap or free hosting that usually goes down.
Blogging takes too much time whether it is for content creation, SEO or managing your blog’s traffic sources.
If you are not willing to put time on your blogs, try considering spending money on outsourcing those tasks which will pay you in the long run.
Successful bloggers focus on outsourcing tasks like content, blog namagement, social media marketing etc., so they can focus on scaling the business.
4. Not Focusing on Building an Email List
If you’re looking for classic examples of blogging mistakes, this has to have a mention.
When I started blogging, I used to read these blogging for beginner guides that always advised on creating an email list.
And I always thought to myself, I don’t need those. I have a measly blog traffic, who will subscribe to my list?
But, I was wrong.
This is when I knew I had to build a email list of subscribers who I own and who own me.
Having your own subscribers is great because you can connect to them when you want and they can reach out to you when they want.
An email list can help you:
- Increase your traffic (when you publish a new post and send a newsletters)
- Increases your sales (when people see value in your stuff, they buy from what you recommend for example, special deals, courses etc)
- Increases the trust (trust is the currency online!)
If you are not yet building your email list, you’re leaving money on the table!
Here are few powerful tips to quickly boost your email list:
- Getting started with list building is easy: I recommend and use Convertkit. (Instead of using Mailchimp which is a great free option, I recommend investing some bucks and getting yourself better equipped from the beginning (don’t commit the blogging mistakes I committed). With Convertkit, you can segment customers based on their interest which is a big thing as you get targeted readers = targeted sales). Click here to read my ConvertKit Review!
- Give an incentive to your visitors. No one likes to give their email without any freebie. eBooks are often easy to create and help you quickly boost your list. Or you can create a checklist. I use my
Liking the tips to grow your blog so far?
Discover 7 more blogging mistakes for beginners and how to avoid them..
5. Posting Generic Content
Content is the king.
It doesn’t matter how much traffic or money you put, without creating engaging content, you can’t make a blog popular.
Even Google came up openly to declare that content is one of the top 3 ranking factors along with backlinks and rankbrain.
If you are struggling to increase your blog exposure with your content, try implementing the following content writing tips.
- Write detailed SEO-optimized content. Generally the blog posts with over 2,000 words always perform well in Google search results. So take time to create in-depth articles that help your audience.
(Please Note:If your audience loves short form content, like in the food niche, you could obviously do that, but don’t forget to evaluate what your competitors are doing and then write better than that to outrank them. )
- Find out what your audience wants: Define your blog niche (here are 100+ blog niche ideas to choose from) and set your target audience in mind before you create any content for your blog.
That way you will be able to create laser focused content that attracts more social shares, links and sales.
Beginner Blogging Tip: Write Strictly For Your Audience
- Make your content/grammar error-free: You could use the free Grammarly browser extension (check out my Grammarly review and tutorials) for that or download this free grammar cheat sheet as a handy solution.
6. Not Having a Blog Monetization Strategy
Are you struggling to make money from your blog?
It might be mainly because you don’t have a proper monetization plan.
Without creating a strategy to monetize your blogs, you won’t get any better results no matter how hard you try.
Every beginner should know the importance of creating a blog sales funnel. Find out the ways to turn your normal website visitors into email subscribers into buyers.
I have recently invested in a premium plugin called Thrive Ultimatum (read my Thrive Ultimatum review here) so that I can show exact affiliate products to my niche site readers and increase sales.
This plugin can help you in setting up campaigns like the ones you see with countdown timers (ex: offer expires in 7 days). This type of hype and showcase of scarcity situation helps your visitors buy your product faster. So far, I am earning awesomely using that plugin.
Email list also comes into handy for business blogs or while monetizing a site. It can quickly help you build awareness about the products or services you promote.
Don’t just solely depend on one or two strategies such as AdSense, selling banners or affiliate marketing etc.
If they fail to help you make money, you will eventually lose all the interest in blogging.
Like they say, don’t put all your eggs in one basket. :)
- 30+ high-paying affiliate programs to earn a passive income
- 30 blogging tips that SUM UP my blogging journey from zero to $6000 per month
- Best WordPress themes for more ad revenue
- Marketing mistakes to avoid
7. Not Networking With Fellow Bloggers
Connections are everything online.
The most common beginner blogging mistake make is not trying to connect with fellow bloggers and influencers.
Your network is your net worth.
Observe any successful professional blogger like Pat Flynn, Neil Patel, Darren Rowse and you will notice that they all have spent a lot of time in building loyal community around their blogs.
And that’s how they were able to build million dollars websites online.
Even you can do that by focusing on creating fans for your blogs. Unfortunately, most beginners spend a lot of time in pleasing Google.
If you chase your target audience, Google will give you best rewards. It’s as simple as that.
Check out how Harleena Singh built her blog with the sheer power of networking with her blog commenters and fellow bloggers.
8. Not Building Backlinks
Backlinks are the backbones of any website that gets huge traffic from search engines.
Without building quality contextual backlinks, no matter how much content you create won’t get good results in Google.
Here are few effective link building strategies you can try to quickly boost your overall search engine traffic.
- Nothing beats engaging content that naturally attracts a lot of links. Spend a lot of time in writing in-depth articles and you will have better chances in getting more links from other blogs.
- Make sure to link out to other bloggers frequently. Do let them know about it whenever you link out. That way sooner or later, they will also start doing it when they find your content really informative.
- Guest posting is the most effective way to build backlinks. Try to write for top blogs in your industry and it can quickly help you boost your overall domain authority and backlinks.
If you follow the next 3 blogging tips, you’ll agree that they’re perhaps the best blogging advice you ever read!
9. Checking Website Stats Everytime
Seriously, most bloggers (especially when you’re beginning) check their traffic stats every single minute. It’s a complete waste of time.
When you are building a new blog, you should focus on spending your time increasing your traffic not checking Google analytics. If you are struggling to increase your blog traffic, try the following things.
- Create viral headlines that make people to immediately click on your posts.
- Learn the art of proper on-page SEO optimization.
- Always perform keyword research as I discussed earlier in the post. It’s a must to increase traffic to any website.
Pro Tip for Business Bloggers: Once you have some traction, make sure to check your Google analytics and search console to see what blog posts are working, what keywords are getting you traffic and what is your audience demographic. This data will help you scale your content strategy in the right direction.
10. Not Writing for Other Blogs
When creating a new blog, most bloggers make a mistake of writing content only for their blog.
See, how can you reach wider audience by creating content for a new blog?
Blogging is all about reaching more people and eventually increase the exposure to your blog, right?
This will not only help you network with fellow bloggers and probably give you links but also boost your blog’s brand recall value (which, in return, can boost your CTR of your blog posts in the SERPs).
That’s the reason why you should start creating the best blog content for other blogs. Write guest posts for them and you will get a lot of traffic to your own sites.
Try writing 1 post every week for any better blog in your niche and within a few months, you will not only build a lot of links but more importantly you get more exposure.
If you think your writing is not up to the mark and why would anyone read your blog posts, STOP everything now and ready my tips on writing motivation (takes 30 seconds).
You can thank me later. :)
10. Not Leveraging Social Media
Social media is becoming the new SEO.
If you are struggling to boost your search traffic, you should give a try to social media. About 93% of brands got a new customer from a video shared on social media!
You can easily leverage social media traffic by connecting and reaching out to influencers on social media. Find out how can you help others with your content or tips and make sure to go viral with your stuff.
You can consider creating funny images, memes, Infographics etc. to quickly reach more audience on social media. If you are hesitant to create long form content, you can always leverage the trends and invest in Instagram reels, TikTok or even YouTube shorts that have far more reach than traditional posts.
In fact, about 37% of total impressions (of a brand/blog/user) on Instagram is via Instagram stories. Another reason to use it in your content strategy.
Here are some of our guides to help you leverage social media for your blog’s growth:
- How to get more Facebook likes
- How to pin your tweet for maximum clicks and sales
- How to brand yourself on social media
P.S. Never consider social media platforms to be your primary source for traffic. You don’t own them and algo changes almost kill organic reach. Treat social media traffic as an additional source of traffic along with email marketing and SEO.
FAQs on common blogging mistakes and how to avoid them
What are some common blogging mistakes to avoid
Some of the most common blogging mistakes to avoid are starting with a free blogging platform, not having a solid action plan, writing on random topics and mistakes like fearing to invest on the blog.
Which is the wrong practice to follow while blogging?
One of the deadliest wrong practice to follow while blogging is “not sticking to a niche or subject”. When you start blogging on random topics you will not have a committed audience and lack topical authority which helps search engines decide your expertise on the subject.
What is the biggest mistakes bloggers make when monetizing a blog?
The biggest mistake bloggers make when monetizing a blog is to load it with clunky ads and thereby kill the user experience. Another mistake would be not having a solid plan and promoting stuff that are not useful for their target audience.
Are blogs on free blogging platforms limited?
Yes, blogs on free platforms are very limited and indicate a beginner’s journey. If you’re a professional blogger and are making decent income you’d want to switch to self-hosted blogging platforms like WordPress.
What are some examples of blogging mistakes for beginners?
Not having a consistent blogging schedule, not focusing on grammatical errors, blogging on wrong topics are some common examples of blogging mistakes for beginners. You can fix them by writing high quality, long form content that your readers find interesting (hint: use Google Trends to check the popularity of keywords over time).
Conclusion: Common Blogging Mistakes to Avoid in 2022
I hope you liked my collection of common blogging mistakes to avoid and got tips to rectify them.
Blogging is hard, especially, in the beginning. You will not only struggle to increase your traffic but also sales.
Just remember this,
Every successful blogger was once a beginner.
Building a successful blog depends on how quickly you learn from the mistakes you make.
So what are some of your common blogging mistake examples?
Share your thoughts in the comments below so that we can discuss them.