19 Essential Things to Do After Installing WordPress (2023 Edition)

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essential settings after installing WordPress
19 Essential Things to Do After Installing WordPress
Feeling overwhelmed looking at the infinite number of WordPress settings? You’re not alone!

Setting up WordPress after you start your blog might feel daunting but they’re as quick and easy as setting up your new phone.

After reading this post…

…you’ll have a WordPress website that is perfectly optimized and ready for blogging!

Make sure to bookmark this page or share it with your team for easy access and faster implementation every time you launch a new site.

So, here’s the list of 19 essential settings to do after WordPress installation to have a smooth functioning website.

Let’s start…

1) Change Basic Site Information

The first thing after you finish WordPress installation is, making some important changes on your site. These include:

change basic site information like site title, email address

Here’s how to update your site’s basic information before launching it to the public:

  • Go to WordPress Settings -> General page and start changing the site title,
  • Change the tagline (//refer to this guide to choose the effective blog taglines),
  • Change the WordPress URL,
  • Add your email address in the respective box (this will act as your default WordPress email address and will relay you all admin correspondence), &
  • Change the time zone based on your location.
  • Once done, click on the “Save Changes” button.

Since you’re already in the settings panel, let’s configure a few more WordPress settings before heading to other things.

Related read:

2) Choose Default Post Category

Categories are topics or broad subjects your blog content (when you publish articles) will revolve around.

For example, if you have a blog around dogs, your main categories can be dog grooming, dog food, dog breeds, dog health, etc.

WordPress needs all your posts to have at least one category.

By default, WordPress has “uncategorized” as your blog’s default category. This doesn’t look good and you can change it to any of your primary categories. Don’t worry you can always choose and change your blog post’s categories while writing it in the post editor itself.

To change your default category you need to first create a category. You can do it by going to Posts -> Categories -> Create a new category

Pro Tip: You can create as many categories as you want (but usually limit it from 4-6 so that your blog topics remain targeted), but you will only select one of them as the default category below.

To select the default category, go to settings -> writing -> default post category -> save changes.

3) Setup WordPress Comments Settings

Comments are an excellent way to interact with your readers and build a strong community.

In your WordPress dashboard, go to Settings -> Discussion page to set up the comment settings. On this page, you can enable, disable, and set up comment moderation.

Follow the image below to set this up according to WordPress comments’ best practices.

change WordPress comments settings

Pro Tip: Consider adding a premium comments plugin (optional) to enhance comment performance. Read my Thrive Comments Review to learn more.

4) Setup WordPress Permalinks Settings

WordPress permalinks are how your blog’s URL will be. It is essential to change it consciously because it remains permanent (changing them can be done but not recommended unless extremely needed like in case of a re-branding).

To change the permalink structure, go to settings -> permalinks

Setup WordPress Permalinks Settings

Select the permalink with the “post-name” option. This is the most user and search engine-friendly option out of all. Leave everything else untouched on the page and click “save changes”

Please Note: If you’re migrating a previous site with a different URL structure, make sure to maintain it so that you don’t lose rankings. You can add any customized permalink structure by selecting “custom-structure” option.

5) Delete Default WordPress Content

In your brand new WordPress site, you’d also have some default content already uploaded to the website. This includes a sample “Hello World” post, a sample comment, and a sample page.

These usually don’t add any value to your site so it is better to get rid of them.

To delete the default WordPress content head over to your dashboard.

  1. Delete default post: On the left sidebar, click on posts -> All Posts. Head over to the “Hello World” article and click on the red ‘Trash’ link.
  2. Delete default page: Similarly, do it for pages as well. Go to Pages -> All pages and delete the sample page.
  3. Delete default comment: Next, we will delete the default comment by heading over to the comments section and clicking on the “trash” link for the sample comment.
Please Note: We need to delete unused plugins and themes from our new site. Let’s tackle a few “more important” things before we head to that section.

6) Remove Unused Plugins and Themes

Wondering what else to do after installing WordPress?

Well, you need to delete and get read of default WordPress themes and plugins as these are mostly not useful and add to the bloat of the site.

Steps to remove or delete default WordPress themes:

  • Step 1: To remove the theme go to Appearance -> Themes.
  • Step 2: Now click on the theme that you don’t use on your site and in the bottom right of it you would see a red “Delete” button click on it.
  • Step 3: Repeat the process until you only have only one theme.

Steps to remove or delete default WordPress plugins:

To delete all default and previously installed plugins (if you’ve tested out a few till now) head over to the “plugins” option from the left panel and click on “installed plugins”.

delete unused WordPress plugins

Now, delete all plugins that are not necessary and not in use currently.

Please Note: Plugins do consume a lot of your site’s resources so make sure to keep the ones that you absolutely must.

7) Setup WordPress SEO with Rank Math

One of the most essential settings after installing WordPress is to install an SEO plugin for your website.

Now, in order for your site to be visible and perform well you need an SEO plugin that will help you:

  • submit your sitemap to search engines
  • optimize your blog posts for SEO
  • redirect your broken URLs
  • Setup meta titles and descriptions (the site title and little chunk of text you see below it when you search for something on Google)
  • Manage on-page SEO and technical SEO
  • Prevent duplicate pages by helping you to set up rel=canonical tags etc.

You don’t need to get overwhelmed because you won’t use all of these settings as soon as install them but you will use some of them while you write blog posts etc and then expand as you proceed.

For SEO plugins, Rank Math is by far the best WordPress SEO plugin out there and is my recommendation too. It is free and has an easy onboarding process to help you set it up correctly as soon as you install it.

Go to Plugins -> Add new -> type Rank Math -> And you’ll usually see it as the #1 option with 1.7M+ active installs.

Click on install now to install it. Then click on Activate it option (appears in the same button) and move forward setting it up.

Please Note: DO you see another plugin suggestion alongside Yoast’s? You can download either of them, both have same key functionalities, I just prefer Yoast because that’s what I use.

Related: Check out our Rank Math vs Yoast SEO review to find out which is the best SEO plugin

8) Install Essential Plugins

WordPress repository has plugins for every task you want to perform. However, you don’t need to overthink and only install the ones that you need while starting your site.

Here’s a list of plugins and a reason why you should install them after starting your WordPress site.

  1. Yoast SEO: for managing SEO, adding sitemap, etc.
  2. WPForms: to create functional contact forms without coding
  3. Akismet Antispam: protects your blog from spam comments
  4. Pretty Links: to convert long, boring affiliate links into short, clickable links (only if you’re into affiliate marketing)
  5. Table of Contents Plus: automatically create a table of content for all the articles on your site
  6. W3 Total Cache: To boost your site speed using caching technology
  7. UpDraftPlus: for taking timely backups of your site (important!)
  8. iThemes Security – to keep your site secure from hackers and other threats.

Pro Tip:

Install Grammarly (Chrome extension, free) so you can write flawless blog content and it will help you check grammatical errors even when writing your meta titles, site descriptions, or profiles (discussed below). Don’t forget to use our Grammarly student discount to save money on your purchase or read my Grammarly review to find out more.

9) Install Google Analytics

After changing all the necessary site information, it’s time to track the number of visitors you get on your site with the help of Google Analytics.

There are two methods to install Google Analytics on your WordPress site. But first, you need to create a Google Analytics account for your website. Refer to this guide.

Now that you’ve set up your Google Analytics account, it’s time to integrate it with your WordPress site. There are two methods to do it:

Method 1: Integrate Google Analytics using a WordPress plugin

If you don’t want to get into the technical hassles, there are plugins that help you install Google analytics tracking codes to your site with just a few clicks.

Apart from the ease, they also provide you with a stats dashboard right inside your wp-admin dashboard with details like page views, searches, and unique referrers to your website.

I use and recommend Google Analytics Dashboard for WP which is free and makes installing analytics for new websites a breeze.

Here’s how to install Google analytics on your site using the GADWP plugin:

Step 1: In your Google Analytics dashboard go to the Admin tab.

setup Google analytics

Step 2: Click on the “Property” tab and go to the Tracking Info. In there, go to Tracking Code.

Step 3: Here, instead of copying the code you need to copy the Tracking ID.

Step 4: Come back to your WordPress dashboard and go to the plugin settings page.

Step 5: Click on “Authorize Plugin” and finally click on the “Get Access Code” link.

Step 6: Lastly, copy-paste the code and click on the “Save Access Code” button.

save analytics access code

The next method will show you how to install analytics without using a plugin.

Method 2: Copy and paste the code into your site’s header file

If you don’t want to install a plugin to integrate your analytics into your site, this method will help you do just that.

Step 1: In your Google, Analytics dashboard go to the ‘Admin’ tab.

Step 2: Click on the “Property” tab and go to the Tracking Info. In there, go to Tracking Code.

Step 3: Now, copy the code given under the website tracking section.

Step 4: Come back to your WordPress site and go to Appearance ->  Theme Editor

Step 5: Finally, on the right side search for “Theme Header”.

Step 6: Lastly, paste the copied code before the closing </head> tag. 

add google analytics code

10) Setup Google Search Console

Google search console (GSC) provides you monitor and maintain your site’s SEO health. It shows you how your site is performing on Google. You get information about:

  • site indexation issues (is your site visible to Google)
  • any penalties you might get from Google including tips on how to avoid it
  • sites are linking to your site
  • mobile usability, AMP, and other site issues like schema markup, etc

Here’s how to integrate the Google search console into your WordPress site:

Step 1: Head over to the official site of Google Search Console here and click on the “Start Now” button.

Step 2: On the left side of the screen click on “Add Property” after which select “URL Prefix” and enter your site homepage.

add new property in search console

Step 3: From the available options “HTML Tag” and copy the code.

Step 4: Now go back to WordPress and head over to  Appearance -> Theme Editor

Step 5: Finally, on the right side search for “Theme Header” and paste the copied code before the closing </head> tag.

Remember, to insert the correct URL while verifying your site. If you have an HTTPS site and you submit an HTTP site it GSC will see it as a different site.

11) Setup WordPress Security

setup WordPress security

WordPress CMS by default is a highly secure platform.

Nonetheless, you still have to take safety precautions to keep up to date with your site security.

Having a secure password, hidden or changed admin URL, and installing all the themes and plugins to their latest versions (from authentic sources) are some of the WordPress security best practices.

If you plan to secure it even further, in that case, you need to install WordPress security plugins like Wordfence or iThemes Security.

Initially, you can try out the free version of the plugins. Once you find the one that suits you the best you can consider upgrading it to their premium plan.

12) Create Privacy Policy, Disclaimer Pages

Most guides on what to do after launching a website miss another important thing to do.

Out of all the excitement of starting a new website, a majority of webmasters forget to create some of the most important pages of their sites – the privacy policy and disclaimer pages.

These are pages with legal information about how your site provides data, what personal information it collects from the readers, and what ways it uses for blog monetization.

These are those boring pages that nobody reads on your website but the absence of them might lead to penalties of millions of dollars for you in legal battles.

  • To create a Privacy Policy page: All you have to do is from the left navigation menu go “Pages” and by default, WordPress gives you a ready-made Privacy Policy page. Your job is to make the required changes that fit your business the best.
  • To create a Disclaimer page: I always advise you to take the help of a legal adviser when creating these pages. While there are a lot of privacy policies and disclaimer generator tools online, they’re only good if you know what information you need and are adding there.

For example, I’m using DiscalimerGenerator.net. Here, you need to put your site URL and the site name and the tool will automatically create a disclaimer policy text which you have to copy and paste into your WordPress site.

create privacy policy and disclaimer page

Speaking of making your WordPress website legally equipped, let’s not forget GDPR!

13) Make Your Site GDPR Compliant

This is one of the most essential things to do after WordPress installation.

Most sites haven’t mentioned in their list of important WordPress settings after installation because they’re not updated.

GDPR stands for General Data Protection Regulation and aims to give all “European Union” citizens more control over how their personal data is collected and regulated on sites they visit.

GDPR came into effect on May 25, 2018, and failing to make your site GDPR compliant might entitle you to a fine of up to $20 or 4% of your business.

But wait…

GDPR isn’t as scary as it seems!

GDPR implementation is easy. Here’s a list of WordPress GDPR plugins to make your site GDPR compliant.

14) Update Your WordPress Profile

WordPress does have a provision to set up your profile so that your readers might get to know a little more about the author or person behind the blogs.

To complete your WordPress profile customization you need to go to Users -> Your profile.

essential settings after installing WordPress - customize WordPress user profile

Here, you can:

  • choose a color scheme for your admin dashboard,
  • choose your display username (the name that will appear below your blog posts as your author). By default, WordPress adds your username as your display name but you can customize it to add your full name or nickname.
  • fill out your author bio. This will often be a short description of you and should give an idea about who you are as a person behind the blog post.

You can also add multiple profiles if you plan your site to be a multi-author site.

15) Add a Contact Form

Adding a contact form is very essential for every site owner.

A contact form helps:

  • your readers to get in touch with you
  • sponsors, customers, and potential clients inquire business opportunities
  • Get contacted in case your site has any issues

For most starters, WPForms Lite (free) will do. But if you need more features (like a payment option, collect files, and more) you will need their premium version. Here’s my WPForms review in case you want more details.

16) Select Your Theme & Customize It

A WordPress theme helps you control how your site looks and feels on the front end. But the default WordPress themes are useless, almost always.

That’s where you need to select a theme that meets your site’s needs. Here are some rough criteria for selecting your theme.

It is important to select your theme wisely because it should be:

  • optimized for speed
  • clean coded (again for faster loading and SEO advantage)
  • SEO optimized
  • Secure (never install a free theme or premium theme that is available for free across the web)
  • has features like optimized for AdSense (if you’ll use it to make money off your site) etc.

We use and recommend Elegant themes (read our Elegant themes review) and Divi most of the time. You can also save using our Elegant themes coupon.

In case you’re looking for free themes (which is okay!) or themes with specific features you might want to check out:

Warning: Don’t use premium themes that are available for free in Facebook groups, forums or GPL or group buy sites. There are high chances these contain malicious codes and act as gateways for hackers to get into your site.

Always choose themes (and plugins) from reputed vendors or directly from the WordPress repository.

17) Create Categories and Setup Custom Menu

Categories will help you bifurcate your content.

For instance, you can add a Blogging category and add all the articles that are related to Blogging in that category. Similarly, you can do so for all other categories which will create a better site flow for your visitors to understand.

Here’s how to create categories in WordPress:

Create categories and menu
  1. Step 1:  From the left navigation menu hover over the ‘Posts’ tab and click on ‘Categories
  2. Step 2: In the “Add New Category” option enter the category name, in this case, we will take Blogging.
  3. Step 3: Enter the slug of the category and keep the parent category to “None”.
  4. Step 4: Finally, click on the “Add New Category” button.

Once you set up a category in WordPress, it’s time to show it on your site and for that, we need a custom menu.

Here’s how to create a custom menu with WordPress:

  1. Step 1: Go to Appearance -> Menus.
  2. Step 2: From the “Add menu items” select the “Categories” option.
  3. Step 3: Select the “Blogging” category which we created a while ago.
  4. Step 4: At the bottom select display location as well.
  5. Step 5: Finally, in the top right corner click on the “Save Menu” button.

To confirm the changes, head over to your site and see if you see the categories displayed in your menu or not.

18) Setup Spam Protection

When you start blogging actively you’ll also get a ton of spam comments from irrelevant sites.

These don’t add any value to your site, instead do harm by ruining your site’s reputation in front of both users and search engines.

Avoiding spam comments should be your #1 priority and you can do so by using the Akismet Anti-spam plugin. It’s free and does a fair job of keeping spam away.

Still, make sure to review each comment before approving them for your site.

19) Add Your Site Favicon

Favicons or site icons (or the small icons you see at the beginning of the tab when you open any web page) are always essential as they help you create branding that people can relate to and recognize your site with.

But did you know?

Favicons have now become even more important because Google’s new search pages now display your site’s favicon before your site’s title in the SERPs.

This can seriously impact your click-through rates and search performance.

Here are some tips on selecting the perfect favicon for your site:

  • Choose a favicon that defines your brand and matches the overall branding of your site.
  • The size of the favicon should be a multiple of 48px square (like 48x48px, 96*96px, etc). The usual preferred size is 512x512px.
  • Don’t change the favicon image frequently

How to upload a favicon or site icon to your website?

things to do after WordPress installation - setup site icon
  • Go to the appearance tab from the left side panel in your dashboard
  • Click customize -> site identity
  • Scroll down to the site icon section and upload your favicon image file
  • Save and publish

Over to you: 19 Essential Settings After Installing WordPress in 2023

After the initial WordPress installation, there’s a lot to do on your site. I hope this post acts like a checklist of important things to do after WordPress installation every time you launch a new website or blog.

If you have any further queries related to things to do after WordPress installation feel free to leave a comment down below and let me know.

If you liked this article, you’ll definitely love our definitive guide to blogging for beginners.

FAQs about what to do for WordPress installation

What do I do after I install WordPress?

The first thing you need to do after you install WordPress is changing the basic site information to something meaningful. After that, you need to turn on the “discourage search engines to crawl this site” option for the time you take to properly set up your site. Next, you will install plugins and customize your theme. Here’s a step-by-step checklist.

How do I activate WordPress after installation?

WordPress doesn’t require activation after installation. All you have to do is log in to your admin area, customize your theme, add essential SEO plugins, and customize your theme. That’s all you need before publishing your content.

What can be done in WordPress?

WordPress can be used to do literally anything you want. You can set up a digital shop, or a blog, or use WordPress to create a news website. Here’s a list of things you can do with WordPress after you buy your domain.

Is WordPress easier than HTML?

Yes, WordPress is definitely easier than building a site in HTML. The latter needs intensive knowledge in coding or hiring a developer for any changes you make, WordPress is newbie friendly and requires no coding knowledge. The plethora of plugins also makes WordPress much more powerful and versatile than a site with HTML.

DigitalGYD content is free. When you purchase through referral links on our site, we may earn a small commission.

Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers how to start a blog and grow it into a profitable online business.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.

6 thoughts on “19 Essential Things to Do After Installing WordPress (2023 Edition)”

  1. John Ravi

    Hi Swadhin,

    Amazing Post! I agree with all the essential things you listed in your article especially the one about GDPR compliance. I have seen many users ignore this essential step. Several users avoid it involuntarily as well due to the fear of a complicated process. I really liked how you shared the GDPR plugins in one of your articles, it will definitely help a lot of new website owners in making their website GDPR compliant. Thanks for an amazing post.

  2. long phan

    Thank you for sharing these 18 ways with everyone when you first set up the website. I am so glad you also included image instructions for the “WordPress settings” so that a new user like me can get a detailed approach.

  3. Vishwajeet Kumar

    Hello Swadhin,

    Great Post. These are the essential things to do after installing WordPress as it helps you to boost your blog performance. I really love the Yoast SEO and I cannot imagine without having it on my blog. It helps me to boost my blog rankings in search engine result page. Deleted unwanted plugins can boost up the blog speed. Great Post bro :)


    • Swadhin Agrawal

      Hi Vishwajeet,

      Thanks for the appreciation buddy. Yes, Yoast is my all time favorite. I am trying out Rankmath in one or two test sites, but Yoast is what I use here.

      Yes, I literally had a huge bloat due to unused plugins which I recently got rid of. It pays off.

  4. Anupam Sethi

    Hi Swadhin Agrawal

    This is awesome post. Actually I am using most of the plugins and settings that you have described.

    But I would love to use pretty links plugin, and comments settings.

    • Swadhin Agrawal

      Hi Anupam,

      So glad to know you’re using most of them. Yes, comments system can be optimized even more to reduce spam and boost automation.

      You should be using Pretty links (or any similar) for sure. What are you using till now? Or you don’t use any?

Comments are closed.