SEO is a ubiquitous term in online world because of its significance in online businesses. SEO, stands for Search Engine Optimization, is a process which includes multiple strategies to improve a website’s visibility in search engines like Google, Bing, Yahoo etc.
Backlinks are the building blocks of SEO. Backlinks are simply the incoming links (also known as IBLs) from any other website or blog.
If your website has a huge number quality IBLs (inbound Links) from good websites then there are more chances that your site performs well in SERPs (Search Engine Result Pages).
Let’s understand this with an example,
Suppose if a country’s PM, President and other big officials do know you personally then how much valuable you will be in your community and even in the whole country? No doubt, you will be so valuable among people.
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On the contrary, if thieves, robbers and other kinds of bad people do know you personally then how much invaluable you will be? No doubt, everyone will consider you a thief or robber, right?
Similarly, your website will be good in Search engine’s eyes (click here to see a list of best search engines) if it has links from quality websites but if it has links from spam or irrelevant sites then Search Engines especially Google is not going to value your website in fact, your site’s existing positions might be negatively affected.
Thus, a website should always have backlinks from good and relevant websites or blogs to perform well in SERPs!
In order to build backlinks safely, you just have to earn them, instead of using black hat or grey hat techniques. You can build SEO friendly backlinks you can write quality guest posts, post infographics, do influencer marketing etc.
You can also create a backlink strategy by participating in expert round up posts, writing case studies and so on. Read below to learn more about the strategies to create quality backlinks to your site.
- Are backlinks still relevant in 2018: Is building backlinks SEO friendly?
- Backlink Building Tips: Do’s & Don’ts of Backlink Building in 2018
- No Spamming
- Avoid Anchor Tag Spam
- Buy Quality Backlinks: Can you buy organic backlinks that are safe?
- Monitor your website’s backlink Profile
- Avoid Spam sites
- My Personal Opinion
- Get Links from Different C-Class IPs
- Try to earn link instead of building
- How to build quality backlinks without spamming – Backlink strategy 2018
- 1) Write something no one has ever written
- 2) Write a piece of pillar content
- 3) Take profile backlinks from high page rank social media networking sites
- 4) Get more quality backlinks by featuring others
- 5) Use Skyscraper Technique To Get Backlinks
- 6) Use infographics to get quality and diverse link profile
- 7) Guest posting is still relevant for SEO if done wisely
- 8) Controversial posts earn backlinks
- 9) Influencer marketing for getting authority backlinks
- 10) Broken link building
- 11) Build a community to get links
- Conclusion: How To Get Backlinks For Newbies (Step by Step) 2018
There are many controversies in online communities that the process of building backlinks safely is losing their importance after Google’s penguin and other updates.
They say because nowadays Google started penalizing those websites which are manipulating its algorithm by doing heavy link building and other spam techniques.
According to Google’s algorithms, backlinks are still the most important part of ranking factor and combining them with the perfect on page SEO techniques, you can rank well on the SERPs. This is the reason why site owners indulge in building thousands of links without knowing how to build quality SEO friendly backlinks safely.
In general, the number of backlinks is not important rather the quality of backlinks matters! Therefore, whenever either you build links yourself or hire a professional, always do know the right way of link building. It is very necessary that the link building trick must be Google friendly.
Here are some of my basic backlinking tips that you should keep in mind whenever you are building links for SEO.
After Many Google’s updates it is clear that if you do something bad, your site will going to be penalized thus don’t ever think to do spam.
In the early days of SEO, link builders used to build links by submitting their links in thousands of web directories, article directories, Press releases etc and the surprising thing is these methods did work greatly but now things have got changed, Google became smart enough to track the spammers.
Therefore, build only quality backlinks from legitimate sources.
ALSO READ: 10 Blogging Mistakes That Have To Avoid Like The Plague [Must-read!]
Avoid Anchor Tag Spam
Early SEO depended on the fact that more backlinks you get from high PR sites using a particular anchor tag can give you better rankings for that particular anchor tag. It was true for that age but now in the age of Penguin, you cannot do link spam.
If you build links using same anchor tag on thousands of website, there are likely to be caught by Google. Thus when you are building links, keep variation in anchor tags on different-different websites. This is the secret to safe link building process.
The idea is that your link should look natural because natural organic links help you rank better.
Nowadays there are services that provide you backlinks from there reserve websites. These blogs range from PR1 tp PR9 in various niches and work as PBNs. You can buy links for very cheap prices starting from $1. What you get is an increase in rankings for your blog and thus organic traffic.
These links can give you an edge over your competitor and help you outrank your blog. You can use these for long-term blogging. These are best for event based and niche blogging. Learn more about buying backlinks here.
I personally use this service to buy natural backlinks for my amazon niche sites and so far they have worked wonders. Imagine, you get some high PR safe dofollow backlinks to your long term or event blog and what’s amazing is you also get $50 FREE added to your account if you use my personal link.
As the backlinks from these PBNs are safe and can be bought with the help of SEO experts, you can use them to boost event blogs, niche blogs and amazon affiliate sites.
These backlinks are cent percent SEO-friendly and has been used by many affiliate marketers. I personally use them to rank my niche sites. :) Click here to get your $50 bonus for your link building needs.
Always monitor your backlinks using Free backlink checker tools to stay updated as who all are linking to you. If you find some spam sites are linking to your site, you can disavow those spam links using Google’s Link Disavow tool.
Avoid Spam sites
When we are talking about how to build backlinks You might have heard that web directories and article directories are dead which is somehow true but if you are able to find the directories which manually approve every submission and only approve quality links then they can work well for you.
In most cases, I would prefer the paid web directories because they do review each submission seriously and add only legitimate sites and not the craps but free ones don’t even bother to maintain the site’s quality.
Therefore, even you want to do directories and article marketing, choose only the legitimate sites where you may build links but don’t do anchor tag spamming as I discussed in 2nd point.
My Personal Opinion
I mostly avoid web directories because most of the directories over the web are built with similar kind of categories and similar architecture to thousands of other directories. And it gives a negative signal to Google.
PLEASE NOTE: Links from Web and Article Directories are not strong as they used to be in the early age of SEO. They lost their essence! So, if you want to rank some serious content, I suggest getting links from other reputed sources as mentioned in this article.
Get Links from Different C-Class IPs
When you are building links you should take care this in mind that most of the links you build should not be from same C-class IP.
This is important because when you get backlinks from similar IPs, Google considers that you are running some link network to build links which can result into penalization of your blog.
Thus, while building links always check IPs of the websites from which you are yet to get links for your website.
This is something greater than all the other backlink strategy. It means to do something that other people would love to link to your blog, in that way you don’t actually build the link rather you earn it. Google loves these kinds of links which are added naturally.
To do this, create good content on your website/blog and also do something unique so that it will be linked by others. One more way is to help others so that you can get so many mentions along with your website link.
But, if you want to earn links the way you should here is what you need.
The backlinks building strategy for 2018 should be “no strategy” at all. Don’t even think of building backlinks the wrong way.
Here are still some of the methods to build natural backlinks without actually appearing like doing it. So are you ready to build backlinks safely?
1) Write something no one has ever written
The best way to attract a lot of eye balls is to write content that, in your niche, isn’t written yet. It can be a data driven post, or research an opinion poll or a case study. Whatever you write should be credible and helpful to your community.
Your work isn’t finished yet. After writing content, promote it to the right sources. Derek Halpern, proposed the drafting technique, which states that each time you write a link worthy post, you have to (you can easily do it with a tool like SEMrush) search for people who have a track record of covering articles related to your post 90.
Then you can perform outreach and ask them to link your post to their resource page. This is exactly how Jeanne Pi got over 5.5K visitors to her one day old post and also some high authority backlinks from sites like Inc.com, Forbes, Wired and many others.
2) Write a piece of pillar content
A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better. ~Yaro Stark
I guess you have heard a lot about pillar content. in case you are new to it, pillar content or articles are in depth tutorial style articles in which you explain almost everything about a single topic around your niche.
Pillar articles aren’t easy to create.
They take time to research, time to write and even more time to format the style of content and make it even more engaging. But it has benefits of its own!
Here are the immediate benefits you get when writing a pillar content:
- You will experience a rush of traffic: People appreciate good content. No matter what your posting schedule is like, if you write a killer pillar content, reach out to your network you gonna get a splash of traffic.
- Social Shares will skyrocket: Epic content gets shared like crazy. People will share it like crazy. The above article has over 900 organic shares!
- Backlinks will follow: When creating pillar articles or cornerstone articles as some refer to, you should link out to valuable resources. This is because neither it is possible to write all about everything on a single page nor will it make the page enjoyable. These backlinks will eventually result in reciprocal links if you know how to outreach.
- Evergreen traffic: Since the content is evergreen (not news-related short articles) you will get evergreen traffic which means more eyes to it and more links to it.
Having said that, every effort you put across pillar content is worth it. I am not saying this in the air.
Live Example Of Pillar Content: I myself experimented with pillar content and am really amazed with the results.
Want to see the pillar content I created? Check It Out!
MY TIP: Create at least one pillar article for your blog. No matter you have a food blog or a fashion blog, or a micro niche site. I am sure your audience will be having some problem and you have to take it to your advantage.
Now, make the article interesting. Insert graphics, check my article (linked above) to see how I use plenty of images, add quotes from authorities in your niche, and if possible generously link out to valuable content in your niche.
In the final step, you can reach out to those you linked in your article and let them know you have linked to them. Finally, ask them if they can do the same in any pre-published article of theirs. Since you already have gifted them a link chances of their linking back is maximum.
Keep updating the pillar article from time to time to get more fresh backlinks naturally.
Pinterest is a PR9 site and it offers you an option to add one link to your profile. Even if this link is no-follow it will give you a boost in your overall rankings.
SO is Google plus, your LinkedIn company profile and also sites like Reddit. Just create a user profile there and add a link to your homepage. This way you can get SEO-friendly backlinks from social media.
You can always get quality backlinks by helping other bloggers get featured on your blog. For this, you have to have a blog with good visibility and at least decent google rankings.
Then you can build relationships with other bloggers, mostly with high authority and interview them on your blog. The trick is most bloggers place a link back to the posts featuring them in their about page. This way you can get a good exposure.
Link roundups can also help you get the same but chances of getting link backs is not as much as the former.
Alternatively, you can try SEO roundups like “top tools used by experts in your niche” or “top 10 design trends predicted by 55 industry experts” where you have dual chances of backlinks.
First, if you participate in a similar roundup from someone else, you can add a natural link to your related content inside the blurb. Even if you do not add a natural link, most expert roundups have credits to your site so you still got a homepage link.
Secondly, if you ever conduct such an expert roundup, you can reach out to participants and ask them to link the roundup from a related post of theirs. Since, they’re featured in the roundup you have the chance to get the request approved.
How to build backlinks naturally?
One line answer- write everything of something!
Writing something big usually attracts authority blogs to link to you even without performing outreach. Like this one comprising a list of 101 Warren Buffet quotes gotten a coveted link from Forbes.
Similarly, you can create something like Bill Gates quotes or maybe Best Robin Williams Movie Quotes, if your niche justifies the topic and so on.
Brian Dean of Backlinko.com also suggests writing a post that is better than the best already out there. This is when search engine favor you to and you rank on the top. After you’ve an article that is better than the one performing good on Google you can now attempt to snatch the links that the latter has gotten over the years.
Simply, add the URL on SEMrush (you don’t need to buy the tool, use this free trial instead) and click on the backlinks tab to see which sites are linking to that piece of content.
You can now reach out to those site owners and pitch them to replace the old link with yours. This is a pure white hat backlink building technique that works because you’re not spamming. Instead you’re giving a better and updated resource for their links.
You can use a simple tool like stencil, or use infographic creating sites like piktochart etc to create good looking info graphics and then share it to visual social sharing sites.
It will be picked up by thousands of bloggers looking for posting an infographic to their blog. Here is a list of Infographics submission sites to submit your creation for more visibility. this way you will be getting too many backlinks safely and effectively. Remember, infographics, when done correctly, can bring you a lot of high PR dofollow backlinks naturally.
- My infographic on how to be likeable online
- Another one on how to get make your blog popular with controversial posts
You can also optimize your infographics as Instructographics which basically mean infographics depicting a process of doing something.
7) Guest posting is still relevant for SEO if done wisely
Whenever you think of doing guest blogging for SEO-backlink building, you are in the bad books of Google. Never aim of getting backlinks from guest posts.
However, you can use your guest posts to sometimes link back to your site with relevant data on your site. Remember this doesn’t have to be often. Check out this what Google has to say on building backlinks from guest blogging.
Wondering how courage is associated with building backlinks safely? Sometimes, getting a backlink tests your guts. You can grab too many backlinks and mentions by writing on a controversial post or negating a common belief.
Here is a complete guide to write controversial posts without actually being wrong.
You can actually use influencer marketing to attract a lot of buzz around your brand. Using a simple tool like Followerwonk, you could actually filter out influencers on twitter and belonging to your niche.
Atfer that, you can build a relationship with them and start getting on their radar. the only way to do it is do it without any selfish motives. They are smart therefore they are influencers! They can easily sniff out the opportunists from the crowd so be true.
My post on Facebook marketing strategies for smallbiz owners garnered me links from many authority sites like Mari Smith‘s. This is a very easy way to build backlinks safely in 2018. Moreover, these are SEO friendly too.
Using broken links can be a good option to get backlinks without actually begging for one. This way you are helping someone with a much better resource and the chances of refusal is way less than simple outreach messages which often go unanswered. Here is a guide to it.
The best and most relevant way to build a SEO backlink strategy is to use a community. This community building is not solely for link building processes but has diverse benefits. It will prove your blog as an authority blog. When so may people respond to your posts and share it on social media it eventually serves as a social proof for your readers.
When you get actively involves in the community, you link to each other’s content (remember the content has to be of high quality and most importantly relevant) in your blog posts. this way you have a network of strongly woven backlinks.
Caution: Do not choose a blog just because he/she is your community member, try to link to articles that are highly relevant and add value. Also, do not o this often, once in a while is okay.
TIP: Do not ask for links outside of Google guidelines. Such links are always the first target of google penalties. Try to get backlinks based on your content quality.
Safe backlinks are one of the most important things for SEO which you cannot simply ignore. There are many ways of building links safely such as by blog posting, by article marketing, by link earning, by submitting into web directories etc.
Having said that, you have to be very careful while creating links because it became very sensitive after Google’s link spam algorithms. Thus, always know the consequences of the strategy you are going to follow for your link building campaign.
How do you create SEO backlinks? Is there any trick you follow to get free authority backlinks to your site? Comment below the do’s and don’ts of link building.
About The Author:
This Blog post is authored by Atish Ranjan (blogger by choice) who blogs at www.techtricksworld.com since 2010. He loves to spare time from his busy schedule to help the needy ones. You can follow him on Twitter here and Facebook here.