SEO is a ubiquitous term in online world because of its significance in online businesses. SEO, stands for Search Engine Optimization, is a process which includes multiple strategies to improve a website’s visibility in search engines like Google, Bing, Yahoo etc.
Backlinks are one of the building blocks of a good SEO. Backlinks are simply the incoming links (also known as IBLs) from any other website or blog. If your website has a huge number quality IBLs (Inbound Links) from good websites then there are more chances that your site performs well in SERPs (Search Engine Result Pages).
Let’s understand this with an example,
Suppose if a country’s PM, President and other big officials do know you personally then how much valuable you will be in your community and even in the whole country? No doubt, you will be so valuable among people.
On the contrary, if thieves, robbers and other kinds of bad people do know you personally then how much invaluable you will be? No doubt, everyone will consider you a thief or robber, right?
Similarly, your website will be good in Search engine’s eyes if it has links from quality websites but if it has links from spam or irrelevant sites then Search Engines especially Google is not going to value your website in fact, your site’s existing positions might be negatively affected.
Thus, a website should always have backlinks from good and relevant websites or blogs to perform well in SERPs!
There are many controversies in online communities that the process of building backlinks safely is losing their importance after Google’s penguin and other updates. They say because nowadays Google started penalizing those websites which are manipulating its algorithm by doing heavy link building and other spam techniques. According to Google’s algorithms, Backlinks are still the most important part of ranking factor and due to which site owners indulge them in building thousands of links without knowing how to build quality SEO friendly backlinks safely.
In general, the number of backlinks is not important rather the quality of backlinks matters! Therefore, whenever either you build links yourself or hire a professional, always do know the right way of link building. It is very necessary that the link building trick must be Google friendly.
After Many Google’s updates it is clear that if you do something bad, your site will going to be penalized thus don’t ever think to do spam. In the early days of SEO, link builders used to build links by submitting their links in thousands of web directories, article directories, Press releases etc and the surprising thing is these methods did work greatly but now things have got changed, Google became smart enough to track the spammers. Therefore, build only quality backlinks from legitimate sources.
Early SEO depended on the fact that more backlinks you get from high PR sites using a particular anchor tag can give you better rankings for that particular anchor tag. It was true for that age but now in the age of Penguin, you cannot do link spam. If you build links using same anchor tag on thousands of website, there are likely to be caught by Google. Thus when you are building links, keep variation in anchor tags on different-different websites. This is the secret to safe link building process.
The idea is that your link should look natural because natural organic links help you rank better.
YES! nowadays there are services that provide you backlinks from there reserve websites. These blogs range from PR1 tp PR9 in various niches and work as PBNs. You can buy links for very cheap prices starting from $1. What you get is an increase in rankings for your blog and thus organic traffic.
These links can give you an edge over your competitor and help you outrank your blog. You can use these for long-term blogging. These are best for event based and niche blogging. Learn more about buying backlinks here.
I personally use this service to buy natural backlinks for my amazon niche sites and so far they have worked wonders. Imagine, you get some high PR safe dofollow backlinks to your long term or event blog and what’s amazing is you also get $50 FREE added to your account if you use my personal link.
As the backlinks from these PBNs are safe and can be bought with the help of SEO experts, you can use them to boost event blogs, niche blogs and amazon affiliate sites. These backlinks are cent percent SEO-friendly and has been used by many affiliate marketers. I personally use them to rank my niche sites. 🙂 Click here to get your $50 bonus for your link building needs.
Always monitor your backlinks using Free backlink checker tools to stay updated as who all are linking to you. If you find some spam sites are linking to your site, you can disavow those spam links using Google’s Link Disavow tool.
When we are talking about how to build backlinks You might have heard that web directories and article directories are dead which is somehow true but if you are able to find the directories which manually approve every submission and only approve quality links then they can work well for you. In most cases, I would prefer the paid web directories because they do review each submission seriously and add only legitimate sites and not the craps but free ones don’t even bother to maintain the site’s quality.
Therefore, even you want to do directories and article marketing, choose only the legitimate sites where you may build links but don’t do anchor tag spamming as I discussed in 2nd point.
I mostly avoid web directories because most of the directories over the web are built with similar kind of categories and similar architecture to thousands of other directories. And it gives a negative signal to Google. Note >> Links from Web and Article Directories are not strong as they used to be in the early age of SEO. They lost their essence!
When you are building links you should take care this in mind that most of the links you build should not be from same C-class IP. This is important because when you get backlinks from similar IPs, Google considers that you are running some link network to build links which can result into penalization of your blog.
Thus, while building links always check IPs of the websites from which you are yet to get links for your website.
This is something greater than all the other backlink strategy. It means to do something that other people would love to link to your blog, in that way you don’t actually build the link rather you earn it. Google loves these kinds of links which are added naturally.
To do this, create good content on your website/blog and also do something unique so that it will be linked by others. One more way is to help others so that you can get so many mentions along with your website link.
But, if you want to earn links the way you should here is what you need.
The backlinks building strategy for 2016 should be “no strategy” at all. Don’t even think of building backlinks the wrong way. Here are still some of the methods to build natural backlinks without actually appearing like doing it. So are you ready to build backlinks safely?
The best way to attract a lot of eye balls is to write content that, in your niche, isn’t written yet. It can be a data driven post, or research an opinion poll or a case study. Whatever you write should be credible and helpful to your community.
Your work isn’t finished yet. After writing content, promote it to the right sources. Derek Halpern, proposed the drafting technique, which states that each time you write a link worthy post, you have to (you can easily do it with a tool like SEMrush) search for people who have a track record of covering articles related to your post 90. Then you can perform outreach and ask them to link your post to their resource page. This is exactly how Jeanne Pi got over 5.5K visitors to her one day old post and also some high authority backlinks from sites like Inc.com, Forbes, Wired and many others.
Pinterest is a PR9 site and it offers you an option to add one link to your profile. Even if this link is no-follow it will give you a boost in your overall rankings. SO is Google plus, your LinkedIn company profile and also sites like Reddit. Just create a user profile there and add a link to your homepage. This way you can get SEO-friendly backlinks from social media.
You can always get quality backlinks by helping other bloggers get featured on your blog. For this, you have to have a blog with good visibility and at least decent google rankings. Then you can build relationships with other bloggers, mostly with high authority and interview them on your blog. The trick is most bloggers place a link back to the posts featuring them in their about page. This way you can get a good exposure.
Link roundups can also help you get the same but chances of getting link backs is not as much as the former.
How to build backlinks naturally?
One line answer- write everything of something!
Writing something big usually attracts authority blogs to link to you even without performing outreach. Like this one comprising a list of 101 Warren Buffet quotes got a coveted link from Forbes.
You can use a simple tool like Canva, or use infographic creating sites like piktochart etc to create goo looking info graphics and then share it to visual social sharing sites. It will be picked up by thousands of bloggers looking for posting an infographic to their blog. Here is a list of Infographics submission sites to submit your creation for more visibility. this way you will be getting too many backlinks safely and effectively.
You can also optimize your infographics as Instructographics which basically mean infographics depicting a process of doing something. These are still in high demand by sites like Pinterest where you can get a lot of traffic to your site and also attract some high-quality and relevant backlinks. (more on the concept here ).
Whenever you think of doing guest blogging for SEO-backlink building, you are in the bad books of Google. Never aim of getting backlinks from guest posts. However, you can use your guest posts to sometimes link back to your site with relevant data on your site. Remember this doesn’t have to be often. Check out this what Google has to say on building backlinks from guest blogging.
Wondering how courage is associated with building backlinks safely? Sometimes, getting a backlink tests your guts. You can grab too many backlinks and mentions by writing on a controversial post or negating a common belief. Here is a complete guide to write controversial posts without actually being wrong.
You can actually use influencer marketing to attract a lot of buzz around your brand. Using a simple tool like Followerwonk, you could actually filter out influencers on twitter and belonging to your niche. Then you can build a relationship with them and start getting on their radar. the only way to do it is do it without any selfish motives. They are smart therefore they are influencers! They can easily sniff out the opportunists from the crowd so be true.
My post on Facebook marketing strategies for smallbiz owners garnered me links from many authority sites like Mari Smith‘s. This is a very easy way to build backlinks safely in 2016. Moreover, these are SEO friendly too.
Using broken links can be a good option to get backlinks without actually begging for one. This way you are helping someone with a much better resource and the chances of refusal is way less than simple outreach messages which often go unanswered. Here is a guide to it.
The best and most relevant way to build a SEO backlink strategy is to use a community. This community building is not solely for link building processes but has diverse benefits. It will prove your blog as an authority blog. When so may people respond to your posts and share it on social media it eventually serves as a social proof for your readers.
When you get actively involves in the community, you link to each other’s content (remember the content has to be of high quality and most importantly relevant) in your blog posts. this way you have a network of strongly woven backlinks.
Caution: Do not choose a blog just because he/she is your community member, try to link to articles that are highly relevant and add value. Also, do not o this often, once in a while is okay.
TIP: Do not ask for links outside of Google guidelines. Such links are always the first target of google penalties. Try to get backlinks based on your content quality.
Safe backlinks are one of the most important things for SEO which you cannot simply ignore. There are many ways of building links safely such as by blog posting, by article marketing, by link earning, by submitting into web directories etc but you have to be very careful while creating links because it became very sensitive after Google’s link spam algorithms. Thus, always know the consequences of the strategy you are going to follow for your link building campaign.
How do you build backlinks safely? Is there any trick you follow to get authority backlinks? Comment below.
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