How to Build Backlinks Safely 2022 (Top 11 Ways That Don’t Fail)

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11 ways to build backlinks safely to your blog or website
Build backlinks safely with these 11 battle-tested backlink strategies for 2022

Here’s the obvious question everyone asks after starting a blog:

How to build backlinks?

If you’re in the SEO game for any amount of time, you probably have already asked this question to yourself.

If not, you definitely should.

Because backlinks are one of Google’s top two ranking factors.

And in this article, I’ll show you how to build backlinks safely and 11 of my “working” & “unsaturated” backlink building strategies for 2022.

Did I tell you they work like a charm?

I don’t need to… I’ll share live examples and tips so that you can replicate these for your own website.

Let’s start!

What is a backlink?

A backlink is a link that a website directs towards your website as an attempt to refer or cite your website (when it is a homepage link) or it’s content (any specific article/page).

In a layman’s term, a backlink is a vote of confidence from site A to site B.

This further helps visitors of site A (and search engines) discover site B (probably something more valuable or content that compliments the content on site A) which gives a boost in ranking for site B.

What is the importance of backlinks in SEO?

If you’re here looking for how to build backlinks, I’m sure you already know the importance of them.

But, in case you don’t know…

Backlinks, like I said, are votes from other websites to your website which sends a signal to search engines that your content is valuable.

The more the authority of website linking to you, the more is the power of the link and likewise the more boost you get in your rankings.

How backlinks work in SEO

In layman’s terms, the more votes your site gets the more boost in authority it gets in the search engine ranking pages.

Which means higher rankings.

And higher rankings = more traffic = more visitors = more sales.

You get the maths, right?

Speaking of maths, let’s get into the mathematics of building backlinks safely aka how to create backlinks that help you improve your rankings.

1. Leverage Your Content To Get Backlinks

While there are 1000s of ways to build backlinks, the one tactic that will always work no matter what industry or niche you blog in is leveraging your content to get backlinks.

Creating high quality content that wows your audience is the best way to earn backlinks naturally.

Compelling content not only gets shared like crazy, it gets picked up by influencers thereby helping you with more exposure for links.

Also, content that has been proven successful (with social shares/shoutout from influencers etc) easily get accepted when you pitch or outreach for links.

Speaking of successful content, the now obvious question is…

Use The SkyScraper 2.0 Technique

Every backlink guru will tell you to use the Skyscraper technique if you want to get more links.

Heck! Even Brian Dean (the awesome “crush” of every SEO and the one who coined & introduced both the techniques) suggests you something similar.

how to build backlinks using skyscraper technique

But, what’s the problem in it, you ask?

With the Skyscraper technique, Brian agrees, the traffic will fade away sooner or later but with the Skyscraper 2.0 technique your rankings will be intact forever (or at least till you keep it updated).

Hence, more chances of getting backlinks from the same piece of content.

So, what is the Skyscraper 2.0 technique?

Essentially, the Skyscraper 2.0 technique is all about creating 10x content (better than all the top 10 ranking pages) but also paying attention to user intent for that query term.

Since, user intent is a very important criteria for Google (so that it can surface the most relevant result on the top) articles with Skyscraper technique 1.0 (that miss to satisfy the user’s intent) tend to   tank in traffic & rankings over time.

Hence, I’d advise you to go the safer & better route for long-term results.

Writing epic content takes time & resources and it’s worth it too (research says long form content gets more shares and backlinks)… but it’s only 50% work done.

The next 50% would be content promotion.

The next obvious step would be to promote your article so that it gets the maximum attention it should.

You can follow this guide on how to promote your blog post effectively and leverage influencer marketing to make the process of backlink acquisition faster than before.

2. Get Backlinks Through Infographics

Infographics are an integral part of blogging.

Link building with infographics has always been one with a lucrative ROI.

Before you leave arguing…

…that infographics were link magnets back in the day and they are dead now… look at this!

how to build backlinks through infographics

Those numbers itself are pretty cool but what’s even cooler is the authority of these referring domains.

How to get high authority da pa backlinks with infographic outreach
Look at the authority of referring domains of backlinks earned by this single infographic

Mind-blowing, right?

Well, this is not a one in a million case of successful link building with infographics…

in fact I’ve not chosen to show those type of infographics (they exist with some over 10K backlinks) because those are not easily replicable & take time (if you can do it, trust me there is nothing better than that!).

13 reasons neoman backlink analysis

Now the question arises…

How do you create an infographic and how to get backlinks to it?

1 Research your infographic idea well:

What matters the most in making an infographic viral the topic or subject it is based around.

In the 13 reasons why your brain craves infographics example above, the topic hit the right chord because infographics are always the most consumable information format. And that piece provided research backed tips explaining why.

You can use tools like Google trends to find what is trending right now or how will be the audience interest on your topic in the next 12-14 months.

Double validate your infographic idea with tools like Buzzsumo to see if those topics are popular (social signals are a good indicator).

There is no point wasting your resources on something that generates no interest.

Pro Tip:  Make sure you choose a topic already that has a good trend for sometime now (it will help you get your infographic get picked easily when you pitch) and will be in trend for at least a year after you publish it.


Because outreach takes time and if you select a trend of short lifespan it will be hard for you to scale your backlink after a certain level because no one will likely be interested in publishing content in that topic.

Apart from the hard work you put into it, a good infographic might cost you upwards of $500-$1000 and you wouldn’t want your hard work to settle down with minimal results.

2 Outsource your infographic from experts

Well, the number one reason people complain about infographics not working is creating low quality ones. I am guilty of that too (check this one & this one to get an idea of how not to create an infographic).

Unless you’ve some seriously good skills, I recommend hiring professionals to do it for you.

3 Outreach to get it published/syndicated

If you want to build SEO friendly backlinks to your infographics fast you need to reach out to brands that are already doing it.

Target the high authority publishers to get high DA backlinks instantly. These are the backlinks that will give you a strong boost in rankings.

Another benefit of doing this is, the audience base of these blogs will themselves embed or share it across giving you plenty of mid-quality backlinks without extra work.

How to get your link pitch accepted?

  1. Build a relationship first (with the editor or blog owner)
  2. Offer something that will lower their efforts to publish the piece (like a custom intro, a blog post etc).
  3. What’s in it for them? Make efforts to show what you bring to the table. You can say something like, “I’ll return the favor and bring you links by mentioning this article in my future guest posts”.
  4. Do not use a generic outreach template, personalize it to get accepted faster.
[ss_click_to_tweet tweet=”Why Infographics Are Still The Best Link Magnets and How to Build Links With Them ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

3. HARO: How I Got Two High DR 87 Dofollow Backlinks

Ever wanted to get high quality backlinks for free?

And, I am not talking about your average DA30 or DA 40 backlinks…

I’m talking about creating backlinks for your site from high authority sites with DA 70 & above?

Yes, the ones like backlinks from Forbes, Tech Crunch, Business Insider, The New York Times etc.

Does it seem impossible?

Well…. Actually “nothing is impossible”!

And you don’t have to pay upwards of $5000 for those links to authors on those sites.

I’ll show you, how I do it for free & tips to replicate my process.

HARO or Help a reporter out is the tool I use to get these type of authoritative backlinks for free.

HARO is an amazing platform that connects publishers and editors (people who need information & quotes for their articles) with bloggers (or literally anyone who can provide related information) with each other.

And it doesn’t cost a dime.

HARO sends you periodical emails (typically 3 each day, Monday through Friday) which are lists of a number of questions categorized into topics like health, business, general etc.

You also get detailed information about the qualifications necessary to answer those queries (usually nothing crucial).

You’ll be informed and your pitch gets selected.

This is the exact way I got two powerful Ahrefs DR (domain rating) 87 or DA 82 backlinks.

How I got DA 82 backlinks using HARO (case study)
How I got DA 82 backlinks using HARO (case study)

You can replicate it for your sites too!

And here is the exact process I followed…

Tips to get success with HARO for backlinks:

Here are some tips to get more SEO friendly and high authority backlinks with HARO:

  1. Read all emails from HARO: Read all emails you get daily, in other sections too (queries are grouped in sections but sometimes they also appear in other sections, like a SEO topic may appear in general section)
  2. Get your pitch accepted: Reply in a convincing & professional manner with proof to back up what you say (sources, citations etc) and provide them with head shots, site links etc to avoid chances of rejection.
  3. Be quick to reply: Since it reaches a global audience make sure to reply within a couple of hours. This will maximize your chances to get accepted.
  4. Keep Trying: Do NOT get satisfied with a few answers, make sure to answer every time you know. Getting a DR 87 (or similar backlink) is worth it even if you need to write 50 answers for it.
  5. Build nice relationships with the PRs & journalists: If you see a second query by a journalist, make sure to let them know how much you appreciated the article (no matter your pitch was accepted or not). These simple things will make you a familiar face in their inboxes and your pitches will stand out.
  6. Try shameless plugs: Add links to relevant pages/posts on your blog inside your blurb. Sometimes they get the whole pitch rejected, at other times you’ll find the PR just removed the link and published your blurb (you got one link in your author bio so that’s okay). But other times, like in the above HARO case study, I got 2 backlinks (one inside the blurb and one more in author bio).So, don’t hesitate to double your chances to get links from single pitches.
[ss_click_to_tweet tweet=”#SEO – HARO Case Study: How I Got Two DA 82 Dofollow Backlinks ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

4. Use The Site Marriage Technique

The site marriage technique has been around quite some time but it is getting more and more popular these days.

So, what is this Site Marriage Technique of getting links?

The site marriage technique (a term I coined) is when you merge two sites (of similar niche) with one another.

You’ve seen Neil Patel do it not once but many times… including many other high profile SEOs & bloggers.

Even Brian Dean married his site with PointBlankSEO (of Jon Cooper) with Backlinko.

Email about Backlinko & PointBlankSEO merger
Email about Backlinko & PointBlankSEO merger

And the result?

How to build high da backlinks with site marriage technique

He had all these lucrative links 301 redirected to relevant articles on his blog.

Now, let me clear one thing.

Brian Dean has no shortage of incoming organic backlinks from high authority sites & PointBlankSEO didn’t have any decent traffic numbers but getting some extra links from a highly site isn’t a bad deal, is it?

I’ve seen The Site Marriage Technique applied by lots of bloggers but I wouldn’t want to reveal names or want their sites to attract attention (I shared these because the buyers/sellers were publicly very vocal about their deal).

Tips to find sites to merge with your site:

  1. Look around in your niche: Check out competitor sites that are inactive. Keep an eye on comments on your site (old articles might have comments from site owners that are no longer maintained).
  2. Keep an eye on sites like Flippa, Empire Flippers
  3. Ask:  You can openly ask in your network (like Facebook, or Twitter) to see if anyone is interested in selling a site they no longer want to grow.

5. Guest Post With The Link Highlight Method

Guest posting has always been a good way to build backlinks without spamming. And this still is one of my most favorite ways to get some contextual backlinks right from sites in your niche.

Guest posting tend to be slower (you need to write the content yourself or outsource it), you need to be at the top of your game (unless your pitch is something more than amazing, you wouldn’t be approved) and isn’t as scalable as other techniques mentioned in this article.

Having said that, if you want to get niche-relevant backlinks without shelling a lot of your money guest posting isn’t a bad idea.

How to maximize the link juice & authority flow from guest post links?

1. Always try to place your link within the content: Author bio links don’t carry much link juice neither are they enticing enough to get clicks.

2. Use the link highlight method:  100s of cups of coffee and a few good guest articles later, I realized that no one clicks on a link (your link on the guest article) because it looks like just another internal link.

That’s when I thought you need create backlinks in your guest posts that call users to click on them.

Here’s an example

Link highlight method in guest posts to get more traffic and link juice

In the above guest post, I strategically placed my guest post link in a section of its own. That paragraph and the next talk about the article the link directs to and thereby maximizing the CTR.

You can do something similar, just make sure:

  • You have something to show off (any case study or success/failure you’ve gotten with your blog)
  • Make sure it aligns with your guest post topic and doesn’t look over promotional.

6. How To Get High DA Backlinks From Stock Photo Sites

No, I’m not talking about profile links.

I’m talking about a little known way of getting natural backlinks by leveraging stock photos.

The idea is…

You earn highly authoritative backlinks via image attributions.

This is a perfect example of strategic link building where you upload some images to free stock image sites like, Flickr etc. The reason of uploading it to stock photo sites rather than a section of your own blog is to leverage the audience size of those sites.

The next step is to make it clear in the terms of use section that if someone were to use those images they simply have to credit the author with a website link (might be homepage or a specific link).

Like all other backlink strategies, here is a live example of someone successfully doing it.

You can see they’ve gotten coveted linkbacks from VentureBeat, GigaOm, DailyDot & more.

How to get backlinks by creating linkable assets

Pro Tip: Since we have no control over the niche of the blog/website that will pick up your image, this backlink tactic might make some links irrelevant.That’s why, make sure to upload images related to your niche so that they get picked up by relevant sites.

[ss_click_to_tweet tweet=”#SEO How To Use Stock Photos To Get High-quality Links (Proof) ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

7. Create Linkable Assets To Get Industry Specific Backlinks

Wondering how to get backlinks from authority sites? The linkable assets technique is the way to go!

If you’re looking for some quick links from highly relevant industry this should be your go to backlink tactic.

What you’ve to do in this is create assets that people will want to refer to and thus give you backlinks.

Here’s an example Stone Temple used their resources to create a “original” research piece on Mobile vs Desktop usage.

And take a look at the number of backlinks it has earned over time!

How to earn backlinks by creating linkable assets

Not only Stone Temple, SEMrush did something similar for their study on featured snippets.

How to get backlinks by creating linkable assets

They too have earned a decent number of links by now.

But, this is not possible for bloggers, you might argue…

I understand. I also understand that this is not a scalable backlink strategy for most niches but in case you’ve resources you should give this a try.

Plus, if you see creating linkable assets won’t cost you more than buying backlinks (from probably crappy sites or PBNs).

Imagine the amount you’d spend to getting mediocre links from SEO agencies and compare it with getting highly targeted industry specific backlinks from authority sites.

Needless to say, links earned by linkable assets will always be the best white hat backlinks you can ever get.

If you’re wondering how to build backlinks for new websites, the linkable assets technique of link building is a big-time winner!

See Rand Fishkin of SparkToro use this strategy to get some nice media attention and mentions for his new blog by the same name.

how to build backlinks for new website
Please Note:  Creating this type of link assets is not easy and affordable at all. But, if you’re someone who invests 4 figures per month in buying backlinks or for white hat link building services, you might better want to invest that amount to partner with a research firm to create link assets that earns you high quality backlinks naturally.
[ss_click_to_tweet tweet=”How To Use Linkable Assets To Get HQ Backlinks ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

8. Link Reclamation

Link reclamation is a good way to get links from unlinked mentions of you or your website on the web.

This is a very common strategy to build backlinks safely.

I recommend this approach to create backlinks because these backlinks are unique to you and your brand, it will be hard for your competitors to replicate.


Because you got mentions on the web due to your sole merits or things that are unique to you, those links can hardly be replicated by your competitors as they would do to your link acquisitions from guest posting or using the skyscraper technique.

Here’s a detailed guide to build backlinks using the link reclamation strategy.

[ss_click_to_tweet tweet=”How to use link reclamation to generate backlinks ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

9. Build Your Own White Hat CBN To Get Backlinks

If you want to build SEO-friendly white hat backlinks, getting links from private blog networks (PBNs) is a big no-no.

In that case, you need a white hat alternative to PBNs.

Introducing CBN (Contributor Blog Networks)!

CBN (is a term coined by me) or contributor blog networks are when you contribute to high profile blogs and media sites and for a network of those sites for your blog.

Many big names like Larry Kim, Zac Jhonson, regularly contribute to high profile mega sites Inc, Search Engine Journal, HubSpot etc.

When you get into these sites you get much more than just link juice. Branding, traffic, leads, social proof all follow. But for this specific article, we’ll concentrate on backlinks only.

Getting into these media sites might not be easy but you aren’t expecting DA 70+ backlinks and tons of traffic without any hassle, are you?

Additionally, backlinks from these sites are highly authoritative. Here is mine from The Next Web.

How to build backlinks with contributor accounts

Pro Tip: Don’t just settle on one-off appearances. This will ruin the idea of building a CBN.Instead, contribute regularly to these sites so that you get more chances to place your links. This leads to branding and gives you additional links.

For example, my friend Ryan Biddulph has earned backlinks as mentions from sites like Virgin, Fox News, Forbes to name a few. Why? Because Ryan is everywhere. He’s seen in almost every blog and has published 100+ eBooks which definitely helped him get into these sites.

Having a private contributor blog network is more powerful & profitable than having a PBN because in PBNs you worry about all the hassles (like hosting, site maintenance, content etc).

Apart from that, PBNs can never come close to CBNs because CBNs are real sites with real traffic and authority. Besides, PBNs aren’t in the good books of Google, anyway.

[ss_click_to_tweet tweet=”How to create your own CBN (Contributor Blog Networks) to get high authority links ››” content=”CLICK TO TWEET THIS LINK BUILDING TECHNIQUE” style=”default”]

10. Get Editorial Backlinks Using This Technique

Editorial backlinks are links you get naturally from other websites.

These links are often the best way to get backlinks and differ from other link building tactics in this list because, here, you get links or mentions naturally from others in your industry.

These are the types of links you should be aiming for.

How to get editorial backlinks?

  • Write epic stuff: Again use the skyscraper technique I described above
  • Build a brand so that everyone knows about you and your content and the work you do.
  • Build relationships: I’ve gotten editorial backlinks from some really good sites solely because the authors/contributors knew me over the years and loved my work.
[ss_click_to_tweet tweet=”How to get Editorial Backlinks ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

11. Build a Tool or Resource to Get Resource Backlinks

Another cool way to get editorial backlinks safely is to create a tool, or a cheat sheet that solves your users’ problems.

Apart from the editorial backlinks, you can use your tools to pitch for links from resource pages.

Tools are easier to get placed as resource page backlinks and even get picked from educational sites giving you .edu backlinks for free.

This is a good way to build backlinks for Amazon niche sites since no one would link to those sites easily.

Check out how this site uses a simple HTML5 cheat sheet to get over 1.5K backlinks from 306 referring domains.

How to build .edu backlinks by creating tools, cheatsheets

Not to mention, 8 .edu backlinks for free!

While on the topic, here’s another tip to build .edu backlinks for free.

We all know that scholarship link building is dead this technique is a good way to get .edu backlinks for free.

[ss_click_to_tweet tweet=”This link building technique lands you HQ #backlinks (including .edu & .gov links) organically: ››” content=”CLICK TO TWEET THIS BACKLINK TECHNIQUE” style=”default”]

Top Best Backlink Checker Tools To Check Your Backlinks [Free & Paid]

Backlink checker tools are one of the top must-have tools for anyone interested in building links or creating backlinks at ease.

You can not only check your backlinks, see the sources (& know what works and what to scale ahead) but also get cool backlink ideas by spying the link profiles of your competitor sites.

1) SEMrush: SEMrush is one of my most favorite DIY SEO tool that helps you with everything SEO. Apart from keyword research, organic competitor research, SEO audit etc, SEMrush’s backlink checker tool provides amazing data on your link profile as well as your competitors. It offers you complete access to backlink analysis including referring IPs, geolocation of links etc.

Click here to claim your SEMrush free trial (worth $99.95).

2) Ahrefs: Ahrefs is a powerful backlink checker tool or you can say, like SEMrush, a complete SEO tool. With the second most active web crawler (after Google) Ahrefs has one of the biggest backlink database you can find.

Like Moz’s domain authority, Ahrefs has its own Ahrefs rank, domain rating & URL rating based on the quality of links. You can use Ahrefs to get details of link type (dofollow/nofollow), platform of linking sites  (WordPress, forum links, .edu links etc) etc.

3) Serpstat: I am a user of Serpstat’s lifetime deal plan & I like how it gives you almost same features with half the price. Serpstat’s backlink analysis tool offers better link database than its competitors like Moz. Click here to read my Serpstat review to know about other features as well.

4) Link Explorer: If you’re looking for a free online backlink checker tool, Link explorer from Moz has got you covered. It gives you a decent data about new links acquired, changes in backlink (new or lost) and anchor text data and the ability to export backlink reports.

5) SpyFu: Apart from being a good PPC research tool, SpyFu can help you in your SEO errands and link building. Here’s a detailed review of SpyFu to help you know more about it.

How to Get Backlinks in 2022

How did you like these tips on building backlinks safely?

If yes, I would highly appreciate if you can share it across on social media.

The above 11 are my all time favorite ways to get white hat backlinks naturally. What backlink strategy do you already use?

Or did I miss your favorite backlink building strategy? Click To Comment

You might have noticed I haven’t added tricks to build backlinks via directory submissions, scholarship link building, social media profile links or links from press releases.

The reason being most of these link building tactics have become obsolete these days and make your site prone to Google algorithm penalties.

That’s why I wanted to focus on sharing tips to build quality backlinks that give a boost in rankings to your website rather than risk it.

FAQs about how to build backlinks safely

Backlink FAQs

How to earn backlinks?

If you want to earn backlinks you can do so by a) creating epic content or linkable assets and b) branding or building your authority. This is the only way you get links because you deserve. Earning backlinks is the only way of backlink building that is recommended by Google. Other ways of build backlinks like guest posting, outreach, link reclamation can be white hat but not the way to earn backlinks because there you ASK for backlinks rather than they link to you on their own based on your merit.

How to get high quality backlinks?

To get high quality backlinks, you should be having high quality content that people will want to link to. The best way to do this is build your site’s authority (start by ranking for small and less competitive keywords) and make your content discover-able by potential linking sites. Other ways to get high quality backlinks is using techniques HARO, guest posting, link building with infographic etc.

Where to get backlinks?

The best places to get backlinks from are from authoritative sites in your niche, editorial mentions from media websites, relevant industry blogs and educational sites.

How to check your own website backlinks?

To check your backlinks in Google analytics, go to the acquisitions tab on the left hand side. From there, select “referrals” option under the “all traffic” tab. It will display all the sites that are linking to your site. Or, you can use tools like Ahrefs and SEMrush to check accurate link data.

How to get .edu backlinks?

Here are some working ways to get .edu backlinks:
You can sponsor a college/university event. Build specific student discounts of products or build a tool that is helpful for students and pitch to colleges for placement as resource links.

How many backlinks do I need?

Here’s how to find how many backlinks you need rank:
Install the Mozbar extension. Hit Google & search for your target keyword (that you want to rank for). Mozbar will display the number of referring domains for each ranking page in the SERP. Find the average number of backlinks referring to al the top 10 ranking pages. That average number should tell you how many backlinks you need to rank. The more the better.

My backlink count is decreasing. Why?

Losing backlinks over time is natural. Here are a few reasons your backlinks are decreasing:
1) Referring sites might have replaced that content or deleted it.
2) The linking site might have come across a better resource than yours to link to & must have replaced your link with the new one.
3) Incorrect redirect setup after URL change
Please know that losing some links is okay and completely natural. What you should focus now on is building more links to make up for those lost links.

Is buying backlinks safe?

Buying backlinks is safe if you know the sites that are linking to you. For example, I know site owners who have purchased links from Forbes, Inc etc (via freelance contributors on those platforms) and they do extremely well. Be cautious of PBNs or sites with malicious content.

Why are my backlinks not showing on backlink monitoring tools?

Most backlink monitoring tools have detect your backlinks by regularly crawling the web and building a backlink database to check your links from. They aren’t perfect and often big enough to detect all links as you build them. Even Google’s own search console shows a small amount of links you receive. You should either give enough time for your backlinks to get indexed or use a better link checker tool like Ahrefs that probably has the best & biggest live backlink database.

Buy Quality Backlinks Safely: Can you buy high DA backlinks that are safe?

YES! & No!

Yes & no because it depends on the seller of these links.

Google maintains that buying backlinks is against their webmaster guidelines and doing so can hurt your search engine rankings (and even invite manual penalty). However, if you consider that way, building any links can be considered unnatural and thus is against their guidelines.

You can surely hire white hat link building agencies (there are dime a dozen of them so do your due diligence when hiring them) to build pure white hat links.

You could also invest in digital PR as Google now confirms that Digital PR isn’t spammy and it in fact more important (ranking factor) than technical SEO in some cases.

John Mu tweets that Digital PR is not spammy and is in fact as critical as technical SEO

How to build backlinks for niche and amazon affiliate sites?

As the backlinks from these PBNs are safe and can be bought with the help of SEO experts, you can use them to boost event blogs, niche blogs and amazon affiliate sites.

These backlinks are SEO-friendly and has been used by many affiliate marketers. I personally use them to rank my niche sites. :) Click here to get your $50 bonus & try these links to see if they’re the ones you need or not.

DigitalGYD content is free. When you purchase through referral links on our site, we may earn a small commission.

Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers how to start a blog and grow it into a profitable online business.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.

80 thoughts on “How to Build Backlinks Safely 2022 (Top 11 Ways That Don’t Fail)”

  1. Karan singh

    Very nice post on SEO, its a complete fresh guide. But i have a little doubt as am very new in this and am trying to make links for my health blog my question – Is is completely fine to make comment backlinks and article post link on other blog using same Laptop ip address or i need to use VPN ? Am very confused on this does google check whether all links are made by same person or its just a myth? Pls respond. Thanks

  2. Pamil

    Thanks for this useful information about building quality links. I will also follow these steps. I hope this will help to improve traffic on my site.

  3. George Hudson

    Thank you a lots for the usefull tips. Apreciated!Any idea if links from websites like CitySearch and Websst are dofollow and is there any way how can I prove it?
    Regards: George W.

    • Swadhin Agrawal

      You can use Chrome extensions that highlight nofollow links to check if those are nofollow or dofollow links. Alternatively, you can view the source code of the site to find if links are followed or not.

  4. Amit Garg


    Being a beginner, it’s important to build backlinks while creating valuable content.

    This is really a good post who is looking forward to getting backlinks.


  5. Cleange Harrison

    Thank you for this useful information.

    I am new in the blogging world, and I got to know recently that backlinks is a major factor in ranking a website.

    I will implement some of these steps.

    Thank you.

  6. AstroTalk

    Building back-links have always been the best method for having a strong SEO and to rank on google. Building quality back-links is the main part, instead of quantity of the back-links we should focus on the quality of links and see how good is the link juice.

  7. Mahmudul Rubel

    Hi Swadhin

    Epic Content. All are Awesome tips…. Create backlink with Image site seem like exciting.

    One question, How I find image for upload?

    • Swadhin Agrawal

      Create them or hire someone to do it for you. :)

  8. Ronak Patel

    Hello Swadhin,

    It’s a very nice and informative article. Backlinks is surely one of the most important factor for keyword ranking. As, some of the techniques I read new from your article. Really good work.

  9. Sagar Deva

    Building backlink is hard but not impossible, your article states clearly about building backlinks. This is the information we new bloggers want.

  10. Dibakar Bala

    Each and Every technique in this article is really the Best and authentic way to get backlinks. Although, I would like to mention that Brian Dean doesn’t suggests us something similar like skyscraper technique. He was the first person to share skyscraper technique with the internet. Let me know if my information is incorrect.

  11. Sajan Kota

    Hi Swadhin, Very useful blog post for anyone who wants to build high quality backlinks. Without a doubt building high quality backlinks is the key to building a successful website/blog in 2020. There are many so called guide about link building, by far this is the one of the best guides listing all the possible link building techniques.

  12. Chandra Prakash

    Thats a great article Swadhin.
    I read lot of articles on how to create backlinks, but this one covered things differently. Loved the HARO part. I have never heard that technique anywhere. I’ll definitely try them all. Thanks for writing such a great article.

  13. Virtual Support PH

    Brilliant ideas on backlinks building, this is very informative and really helpful. Thank you so much for sharing this post.

  14. Akash Mondal

    Thank you for such great information. I was thinking that link building is very hard in 2019,but not so much what I thought. Using infographics to get backlinks is a great idea but it requires a bit of investment as no one will link to something that doesn’t look spectacular.

    Swadhin, I would love some blogger outreach tutorial to speed up this link building process.

  15. Nia Jax

    Hi Swadhin,

    Backlinks are an important part of SEO as Backlinks really helps to boost a website Rank but how to build good & save Backlinks that also a matter.

    This post is really good to know the best and good way to get high quality backlinks.

  16. rakesh kumar

    Hi Swadhin, I think i am first time on your blog and read this whole article. Its really a good article on link building for all of us. You really know how to write a perfect blog post. This is really a shareable content. Keep posting such a wonderful ideas on links and keep in touch.

  17. Optim Dental Care

    I am very thankful to you as your article has given me lots of ideas on building white hat backlinks safely.

    Do you recommend guest posting as a viable method of building links to money sites? Do you also have any idea on tiered link building.


  18. Abhishek Dharmik

    Backlinks are no doubt the most important factor contributing Domain Authority. Creating Quality backlinks for a side not only helps in improving our site SEO score but also helps in building good relationships with other bloggers out there. I loved the way you have written this blog posts. Thanks for sharing it online. Expecting more amazing quality content in the future… :)

  19. Manidipa Bhaumik

    Hey Atish & Swadhin,

    That’s an awesome read!

    We can’t deny the importance of backlinks in search ranking. But, building high quality backlinks is not at an easy task for sure.

    However, when you prepare an in-depth SEO optimized content, your work is half-done. This type of content is easier to outreach with and also attracts many natural backlinks.

    Site Marriage? Interesting name indeed!

    Thank you for sharing some untapped link building strategies here.

    Take care and have a blessed year ahead :)

  20. Rupesh Joshi

    Hello Atish,
    Thanks for sharing, this helpful and informative article with us.

    Your provided information on backlink building safely is really interesting. You did really impressive work.

    Keep posting new updates with us.

  21. chaitanya

    Hai Atish,
    You have given a great guide to build quality backlinks. Actually you gave a clear branded note on spamming.
    thank you so much for such an informative post for bloggers.
    happy for being blogger now :)
    i like “Try to earn backlink instead of building” line very much.. it’s like a boosting up newbies.

  22. Saransh

    Hi Atish Ranjan,
    Nice post, after reading your post just trying to build a backlink from your site :) Hope you like it this way. BTW thanks for sharing this post. Really helpful to me.

  23. Atish Ranjan

    It is indeed a pain Mark. :(

  24. Atish Ranjan


    First thing, please disavow all the bad links by using Google’s link disavow tool so that your website’s link profile will be better. After that start building Google friendly backlink which must be naturally placed.

    What all you want to know about Anchor text?

    Basically, anchor text is the text on which you make hyperlinks.

  25. Atish Ranjan


    Well said! Though I missed it in the post but I mean it. Relationship building is one of the finest ways to build trust and where there is trust backlinks keep on flowing naturally.

    Great thanks

  26. Atish Ranjan

    You are on the right path Dinesh!

  27. Avnish

    Hey Atish

    Avoiding anchor text spam is really important for safer link building, I am completely agree with this point.

  28. TonmoyParves

    Hello Atish Bro, thanks for your complete guideline. I just got your this article from one of my Facebook blogger’s friend’s wall. And the title was so much interested. By reading your this article really learn the important points. I am going to follow your these tips for my own blog :)

    Happy Blogging+ LinkBuilding


    • Atish Ranjan

      Good to hear your kind words Tonmoy. Link building should be done very safely as I said in the article so stay safe.

  29. Stephanie

    There are some backlink sources which can be very useful and they are not spammed as much as others. Audio sharing sites, infographic submission, artist portfolio sites are some of them. They are very little known and you can grab your high quality dofollow backlinks from there.

    • Swadhin Agrawal

      Thanks Stephanie

  30. Harsh Raichura

    Really Awesome Post and definitive guide on building links safely, but today social signals are very impotent if you build just backlinks then we can’t rank so we need to focus on social media as well.

    Nice Post Keep Writing :)

    • Atish Ranjan


      Social signals are important, but they don’t add value to improving your search ranking. Thanks for coming by.

  31. Atish Ranjan

    Thanks for the comment Adeem!

  32. Bilal Ahmad

    Very well explained. Just want to add that in 2015 LSI is going to get more importance. So make sure to optimize your blog/posts or pages accordingly. Directories have certainly lost its value, but there are still some high quality directories which can boost rankings. Yahoo Directory, are the best examples.

    • Atish Ranjan

      Hello Bilal,

      Good to see you here reading and commenting! Don’t you think Yahoo directory has been already shut down.
      Any kind of link building works until and unless Google don’t catch you.

  33. Atish Ranjan

    Relationship building is one of such thing which can help you in linking. This works. Apart from that, help everyone as much as you can and you will see many of them will link to you.

    Thanks Matt!

  34. Sarah James

    Awesome tips Mr. Atish. Thanks Swadhin for publishing a good post. Link building became difficult in the age of penguin but the tips shared here look promising and I am sure they work.

    • Atish Ranjan

      Thank you so much Sarah for coming and sharing your comment with us.

  35. Ajay

    Hi Atish,
    Awesome post which contain very useful information about Why backlinks are important and how to build links safely. Very informative article. I liked it. I hope it will helped me. Great points included in the post.
    Thanks for sharing views.

    • Atish Ranjan

      Glad to know that Ajay! Keep visiting Swadhin’s blog to read more interesting articles like this!

  36. Gurvi

    Hello Atish,
    I have read your post first time. The points you have discussed in the post are really important in the SEO. I was also confused about the IP concept that you have mentioned in the post. But after reading the comment discussion now it is clear for me.

    • Atish Ranjan

      Thanks Cool Gurvi! Reading discussions always help to make things clear. Good that you have got benefited from post and the comments as well!

  37. Jayden James

    Hi Atish!
    It was really a nice post. You’ve mentioned everything well from the very beginning. Of course, we all should take care of SEO and its related terms on our blog, if good traffic is concerned. Building new links help us gaining more unique hits for long time and this is the proven way from many of our colleagues. Thanks for letting us aware about new SEO and its terms in the post.

    • Atish Ranjan

      Thanks for the comment James! Keep visiting!

  38. Atish Ranjan

    In SEO, excess of everything is bad so better do in a natural manner! Keyword stuffing is indeed the worst thing because it makes content looks crap!

  39. Larry Frank

    Hi Atish,
    It’s good to see you on swadhin’s blog.
    SEO is a crusial thing when it comes to blogging, there are thousands on blogs writing thesame thing, and every blogger wants their blogs to rank on google’s first page but unfortunately only 10 links can be visible on the first list.

    This is a guide to link building, I’ve learnt alot out of it, esspecially how we should try to gain links and not build links.

    Thats a nice one, thanks for sharing, do enjoy the rest of the week.. :)

    • Atish Ranjan

      This is actually not a guide to build links rather it tells you how to do it safely! Thanks for coming by and I am glad that you liked the post Larry!

  40. Ryan Biddulph

    Hi Atish,

    When it comes to links, birds of a feather flock together in the eyes of Google. I love your tips!

    Link to relevant, authority sites. Let go the spammy sites, and directories, and heck, any site that you wouldn’t want to be associated with. Google sees who you link to and makes decisions based on the quality of the sites you are popping up on.

    Also, earning links is a wonderful way to put it.

    Here’s how I view it: I earn links by putting in the grunt work, crafting comments running paragraphs in depth. I don’t care about links much: I’m commenting to build relationships mostly, as this opens so many more doors for me.

    Earning links means putting in the time. If you’re patient in adding value and diligent in visiting blogs persistently you’ll build quality backlinks.

    Thanks Atish, SUPER smart post!


    • Atish Ranjan

      You are right Ryan! For bloggers backlinks are not the most important things because in blogging, relationship, building community work out well but as I said many times already, when you are given a business website then building & earning links are necessary.

      Glad you liked my post Ryan. Thank you!

  41. Atish Ranjan

    Thank you so much for stopping by Shaily!

  42. Nisha Pandey

    Hello Atish,

    This is good to see you here again. Wonderful post indeed.

    Previously, when I was working in SEO field, I used to do lot of backlink practices for clients. But, now I quit my job as well as creating such backlinks too. I never done any kind of backlink work for my blog.

    I just do blog commenting and guest posting but, not for creating backlinks. I do it only for interacting and building good relations with fellow bloggers. And it worked too. Now, I have a wonderful connection with lot of top bloggers.Thats why I joined Aha-Now blog community as well.

    I already know about getting links from different c-class IPs are very beneficial and works well. I would try this method sometime.

    Thanks for the wonderful post. Have a nice week both of you.

    • Atish Ranjan

      God to know that you worked as an SEO! Cool!

      If you are not doing SEO for your blog there is no need to worry because blogs don’t need much of SEO rather on site SEO is fine and the stuff you are doing are well enough!

      I am glad that you liked the post.

  43. Mi Muba

    Hi Swadhin and Atish

    First of all a warm welcome to you Atish at Swadhin’s blog. It is great to see you here with a very wonderful piece of info.

    Your words at the start woke me up when you said a man is know by the company he keeps. A company of good people makes one famous and bad company makes him notorious. I never heard such a layman but superb definition of importance of link building.

    Your last point is spot on. Days of building back links have gone. This is the time to earn them and that is possible if one creates quality otherwise a few of his closest friends may give him a back link in courtesy but on merit he would hardly get a few.

    Thanks a lot for sharing this wonderful info that obviously is the gist of your years long experience in the field of blogging.

    And thanks Swadhin for featuring this wonderful blogger at your blog.

    Have a great week ahead.

    • Atish Ranjan

      Thanks for all of your good words Mi Muba.

  44. Ajay

    Hi Atish,
    Thanks for sharing the article about Why backlinks are important and how to build links safely. Very interesting and informative article. I liked it. I hope it will help me. Thanks for sharing views. You are doing a great job Atish. Have a great week ahead.

    • Atish Ranjan

      Thanks for your visit and comment Ajay!

  45. Satya Prakash Joshi

    This goes really nice information… Backlinks are really most important for every sites and blogger to built the better ranking on search engines…
    but i am bit of confused how backlinks will to grow the page rank…

    • Atish Ranjan

      Are talking about PR then stop thinking because Google stopped updating PR. If you are talking about ranking in SERPs then yes backlinks do help in improving search positions!

  46. Atish Ranjan

    I agree that mentioning the domain url itself is more natural anchor tag but you cannot use it in every situation.

    Thanks for your comment Yeshua.

    • Yogesh Sambare

      Thanks for this Artical sir
      I need 100 backlink with DA 40 plus can you provide me with effective cosf

  47. Atish Ranjan

    Thanks for coming by Siddhartha! I always feel happy if someone like you likes my post. It inspires me to write more.

  48. Siddharth Sharma

    Nice to see Atish bro, here!
    Dear bro you always write something new and special . Yeah today i read how to build backlinks safely , this is really important because wrong work on creating backlinks may be harmful in any way.

    SO, today i got it!

    Thanks :0

    • Atish Ranjan

      Thanks Siddharth. Glad you liked it.

  49. Harleena Singh

    Hi Atish, and welcome to Swadhin’s blog :)

    This is a good post explaining SEO and the importance of quality backlinks. I agree that the quality weighs more than the quantity when dealing with linking and people should also be wary about the anchor tags they use.

    I also agree with all that you’ve written but I’ve never liked the idea of intentionally trying to get backlinks to one’s site.

    I see so many people interacting, commenting just to get links and even guest posting for links. Well, this practice makes people selfish and mean, doesn’t it? The primary intention for such people remains getting backlinks and not helping them or providing value.

    Thanks for mentioning my post about link building and in that I wrote about the linkless experiment of Yandex. I actually think the linking practice should be replaced by something that is not directly in the hands of people to manipulate, and in one of the videos of Matt Cutts I saw, he did say they were working on this aspect and it would take few years to demote the importance of backlinks, but you’re right that they will remain and won’t go away so soon.

    Thanks for advising to maintain a healthy link profile. Honestly, I have no idea how the linking structure of my blog is because I don’t care about it all!! Actually I prefer to devote my time to other creative and useful activities but I know that something is working well in my way in regards to linking. I know that if I work on the backlink profile then probably my site may get a boost but I’m looking long term and working on achieving quality that remains valuable irrespective of the linking status.

    It’s good that you mentioned that people should try “earning” links rather than spending their valuable time in “building” them. If they have a team or people to do that for them then its a different matter, but as a blogger is going solo, then linking should not be a priority at all, but building relationships and a quality image should be the main agenda.

    Thanks for this informative post and something that all newbie bloggers should know about. Would surely be sharing it all over. Have a nice weekend, both of you :)

    • Atish Ranjan

      Hello Harleena,

      I agree with you that link building should be replaced with something that cannot be manipulated by People. Also, as you said you don’t like intentional link building which is correct for blogs but when it comes to business websites, you have to build quality links to make them rank.

      Blogs don’t need much of SEO but normal websites do need it and especially the links!

      I am glad that you liked the post. Thanks for all the share you have done for this post.

    • Swadhin Agrawal

      Hello Harleena madam,
      Thank you for the wonderful response over here. I am glad you liked the post by Atish bro on the blog.

      I too am like you (because when I started I read blogs like your’s Adrienne maam’s etc. (I am glad I did!) which advised to concentrate on content and giving value to readers.
      I have never build any links and don’t think it is necessary too but as Atish bro has said i would be glad to use it on a non permanent event blog (if at all I do that). :D

      Most welcome madam. This post helped me get some ideas on link building too.

  50. Mohit

    Swadin building backlinks is something we bloggers always think about..If we will write quality posts and share it on our social media profiles, then we may automatic get many good backlinks. One should always try to adopt natural ways of building backlinks. I’m going to regular come over to DigitalGYD blog to get more tips from you.

  51. Nirmala

    You’ve crafted this post in a nice manner Atish :)

    I do agree with your points. If you’d have specified some genuine ways of backlinks for a blog, then this post become more valuable. (Like, you’ve told to choose the some paid directories to get backlinks). I know that there are hell lot of ways to build quality backlinks by taking part in forums, Yahoo answers, Web 2.0 sites etc, but most of the bloggers follow blog commenting and guest blogging to get backlinks. Even I too do the same.

    I’m not getting your point “getting links from different class IPs”. If possible, explain it briefly.

    Thanks Atish for writing this helpful post for the bloggers and Swadhin for publishing it :)

    • Atish Ranjan


      Thanks for your comment and asking your doubts.

      Blog commenting is not a serious way to build links rather it is a way to connect with other bloggers and get some referral traffic.

      All of the link building techniques do still work if it is done right way. You might have read about PBN’s in one of my blog post on TTW.

      See, every website/blog has an IP address so its good to get links from sites hosted on Different IPs, specially with the different C-class IPs.

      Look at these IP addresses.. The last digits are changed but all are same which means they are of same C-class so if you get 1000’s of links from same C class Ips then Google can consider that you are running a link network

      Now see,

      Both are different C-class IPs so getting links from different different C-class Ips can save you from getting penalized by Google.

      Let me know if there is anything else you want to ask?

      • Nirmala

        Thanks for your explanation Atish :)
        So, you were talking about PBN, right? Yeah, I’ve read that TTW post. If we are using PBN to get links, are you suggesting us to get different hosting services for each network?

        • Atish Ranjan

          Either you run a PBN or just building links from multiple blogs make sure that most of them are hosted on different C-class IP to stay safe.

  52. umapathy

    Hi Atish,

    Excellent post bro. I too was hesitant to build backlinks. Now, I can do it with confident by using your guide. Thanks for sharing your knowledge.

    Special thanks to Swadhin for sharing this post.

    Both of you have a great week end

    ~ Umapathy

    • Swadhin Agrawal

      Hi Umapathy,
      Glad to see you here again. I am glad you found the post by Atish bro useful. Hope it helps in the process. I too am thinking to try it.

    • Atish Ranjan

      Thanks for your comment Umapathy!

  53. Atish Ranjan

    At times you can rank well even without backlinks but with a less competitive topic but as long as more authoritative sites start writing on that topic, there are more chances that your blog will be displaced.

    Thank you so much for publishing my guest post, Swadhin.

    • Swadhin Agrawal

      The pleasure is all mine bro. Waiting to implementing these tricks soon. :)

  54. Swadhin Agrawal

    Hello Atish bro,
    welcome over here and thank you for taking time to write a post for DigitalGYD. I always had a fear on building links. I that’s why never build links manually. But your post explains how to build links staying in the good books of Google. I am sure this will help many others like me.

    I have a question, is link building a utmost necessity ? Can we not rank for on-page SEO and good quality post?.

Comments are closed.