While brain-storming headlines for this post, I first settled with “Do this or don’t publish your content” and then the current one.
If we see that in a way is correct. Most of us are so eager to publish our content and breathe relief that we forget that we can actually do better and have a better reach if we performed certain checks before publishing a blog post.
Let’s make some confessions:
What if I told your epic piece of content could create more ripples if you were not so tempted to publish your hard work without proper optimizing it. Writing is only half done or probably one-third done, the other two-third being proper optimization and giving it a shape that will make your audience go wow.
You can actually increase your reach manifold by just taking care of little things like proper image optimization, proper on-page SEO, adding social meta tags, and other tweaks like appropriate author BIO, blogger outreach etc.
In this detailed guide on “things to do before you publish your content”, I will explain the above points clearly.
In order to create content that is valuable and popular you have to have a wider vision. Writing your first draft isn’t easy. You might take 6-8 hours for producing a piece of content that has the capability to go viral. Now that you have produced your first draft, it’s advisable to:
You might be a big brand. Your product might be so helpful. But when your blog is concerned you need to target keywords to get the search traffic flowing.
It’s the organic traffic that is convertible because they are already searching for a related product on a search engine. If you have targeted proper keywords, you might appear for those searches and the “searcher” might click to your link in the SERPs. Most brands either don’t target keywords or stuff it excessively, thus calling the wrath of search engines.
Check: If you have proper keywords set. Here is a perfect guide to keyword optimization.
Adding links to blog post is very essential. It’s just like giving communication facilities to someone lost in a marooned island. That’s how search bots will communicate to and fro your article. Here are certain types of links you should check before publishing a blog post online.
These are the links that connect one page of a website with another via hyperlinks. Here both the domains (source and target) are the same. Internal links pass SEO juice to your older posts and help newer posts to rank well. They reduce bounce rates by giving readers additional pages with relevant information. Internal links are like giving SEO friendly backlinks to your own blog.
Check: If you have linked to relevant articles in your blog. Also link this new article in older posts. Here is an epic guide by my friend Ankit Singla on internal link building and its benefits.
These are the links where two web pages of separate blogs are connected. Here both the source domain and target domain are different. External links help you cite certain information relevant to your post. They also establish the relevancy of your content in the eyes of search bots.
For example, if you are writing an article on Olympics and don’t have a single link pointing towards their official site, it might be considered irrelevant.
Ugly URL: http://www.shareasale.com/r.cfm?b=685563&u=1051026&m=26748&urllink=&afftrack=
Clean URL: http://www.digitalgyd.com/grammarly
Images speak a thousand words. In blogging, images carry a thousand SEO points too. Proper optimized images can bring you a good chunk of organic traffic through image source. Images can become a brand’s symbol. Images prompt the readers to share the articles on social media too.
Your meta data is like your ad copy. You got to be right describing all your content in your meta data. It is advisable to keep your meta data under 155 characters and your post title under 55 characters. You can obviously go beyond that but it won’t get displayed in search engine results. You can use the WordPress SEO plugins to optimize your blog post for search engines.
Social shares multiply the reach of your post. You have to optimize your posts for social shares and invite your audience to share your content too. Developing a social media strategy is a must for every blogger.
P.S. If you are a content marketer, you wouldn’t want to miss watching this 3 minute long video for increasing your content’s reach.
If you are a solo blogger, write a compelling author bio for yourself. If you are a brand try to give your authors their due credit in the post. Include their twitter handle and other social buttons so that your readers can connect to them on a personal level.
Here is a beautiful infographic by Salesforce that demonstrates the whole post graphically.
So, this was all about things to do before you publish your content. Download the infographic and paste it onto a place you are in eye contact with. This will act as a checklist for content creation. What are your secret rituals before publishing your blog content? Do share it in the comments section. If you make a special point I will publish it here with due credits to you.
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