Do this, before you publish your content [A content creation ritual!]

While brain-storming headlines for this post, I first settled with “Do this or don’t publish your content” and then the current one.

If we see that in a way is correct. Most of us are so eager to publish our content and breathe relief that we forget that we can actually do better and have a better reach if we performed certain checks before publishing a blog post.

Let’s make some confessions:

  1. You either are so eager to publish your content that you can’t help clicking that button.
  2. You think you have done your level best and there is no room for improvement.
  3. Your content is published hastily because you think performing a quality check will only add to the time taken.

What if I told your epic piece of content could create more ripples if you were not so tempted to publish your hard work without proper optimizing it. Writing is only half done or probably one-third done, the other two-third being proper optimization and giving it a shape that will make your audience go wow.

You can actually increase your reach manifold by just taking care of little things like proper image optimization, proper on-page SEO, adding social meta tags, and other tweaks like appropriate author BIO, blogger outreach etc. In fact, if you’re wondering how to build backlinks, the best way is to publish original, in depth and optimized blog posts.

In this detailed guide on “things to do before you publish your content”, I will explain the above points clearly.

guide-on-what-to-do-before-content-is-published

1) Creating your first draft and moving towards your final words.

In order to create content that is valuable and popular you have to have a wider vision. Writing your first draft isn’t easy. You might take 6-8 hours for producing a piece of content that has the capability to go viral. Now that you have produced your first draft, it’s advisable to:

Check:

  • Proofread the article: Check for grammar mistakes and spelling errors. A single spelling mistake can ruin your online business’s reputation. Most editors like MS word do a pretty good job in auto-suggesting the spelling mistakes and grammatical errors. But they only show syntax errors and skip the mistakes which their algorithm can’t catch. For example, MS word doesn’t warn you when you write “hen” instead of “when“.
  • This is when you need a professional grammar checker like Grammarly. It is also the best tool to check grammatical errors that also sums up as the best plagiarism checker, comma checker tool and even offers free online proofreading tool all in one go.
  • Ask someone outside the industry to read it: Many times we get used to industry traditions and tend to overlook certain mistakes. When someone outside readers your content he can quickly notice abnormal patterns in it like over stuffing of keywords or improper tone of writing.

2) SEO isn’t dead. Neither is keyword targeting.

You might be a big brand. Your product might be so helpful. But when your blog is concerned you need to target keywords to get the search traffic flowing.

It’s the organic traffic that is convertible because they are already searching for a related product on a search engine. If you have targeted proper keywords, you might appear for those searches and the “searcher” might click to your link in the SERPs. Most brands either don’t target keywords or stuff it excessively, thus calling the wrath of search engines.

Check: If you have proper keywords set. Here is a perfect guide to keyword optimization.

3) Add relevant links:

Adding links to blog post is very essential. It’s just like giving communication facilities to someone lost in a marooned island. That’s how search bots will communicate to and fro your article. Here are certain types of links you should check before publishing a blog post online.

a) Internal links:

These are the links that connect one page of a website with another via hyperlinks. Here both the domains (source and target) are the same. Internal links pass SEO juice to your older posts and help newer posts to rank well. They reduce bounce rates by giving readers additional pages with relevant information. Internal links help your posts index well and are like giving yourself backlinks from your own blog.

Check: If you have linked to relevant articles in your blog. Also link this new article in older posts. Here is an free online proofreading tool by my friend Ankit Singla on internal link building and its benefits.

b) External Links:

These are the links where two web pages of separate blogs are connected. Here both the source domain and target domain are different. External links help you cite certain information relevant to your post. They also establish the relevancy of your content in the eyes of search bots.

For example, if you are writing an article on Olympics and don’t have a single link pointing towards their official site, it might be considered irrelevant.

Check:

  • If you have given proper attributes to images sources, Wikipedia citations, and links to authority sites in order to gain SEO juice.
  • Cloak your affiliate links from something ugly to beautiful. Here is an example:

Ugly URL: http://www.shareasale.com/r.cfm?b=685563&u=1051026&m=26748&urllink=&afftrack=

Clean URL: https://www.digitalgyd.com/grammarly

4) Have proper image optimization:

Images speak a thousand words. In blogging, images carry a thousand SEO points too. Proper optimized images can bring you a good chunk of organic traffic through image source. Images can become a brand’s symbol. Images prompt the readers to share the articles on social media too.

Check:

  • Try to add at least one image in your blog post.
  • Have proper alt tags for your images. Alt tags are the words or description that allows bots and certain text to speech software to realize what the image is about.
  • Change the title name of the image to a suitable one.
  • Add images that reflect your brand. You can create or edit free images (from sites like Wikimedia commons) with tools like picmonkey. Alternatively you can create your own branded templates from sites like canva.
  • Here is a guide to optimize images for your blog.

5) Check your search engine meta tags:

Your meta data is like your ad copy. You got to be right describing all your content in your meta data. It is advisable to keep your meta data under 155 characters and your post title under 55 characters. You can obviously go beyond that but it won’t get displayed in search engine results. You can use the WordPress SEO plugins to optimize your blog post for search engines.

6) Optimize your posts for social shares:

Social shares multiply the reach of your post. You have to optimize your posts for social shares and invite your audience to share your content too. Developing a social media strategy is a must for every blogger.

Check:

  • Include share buttons at the beginning and ending of your posts.
  • If you write long content, a floating social share bar like easy social share would be the best. It includes social share buttons for mobile readers too.
  • Optimize your blog meta data for twitter and Facebook. Add twitter cards to get even more from twitter audience.
  • Use a tool like Hootsuite to schedule your blog posts so that they are promoted when you are busy interacting with the audience.

P.S. If you are a content marketer, you wouldn’t want to miss watching this 3 minute long video for increasing your content’s reach.

7) Create a compelling author BIO.

If you are a solo blogger, write a compelling author bio for yourself. If you are a brand try to give your authors their due credit in the post. Include their twitter handle and other social buttons so that your readers can connect to them on a personal level.

Here is a beautiful infographic by Salesforce that demonstrates the whole post graphically.

Things to do before publishing a blog post

 Over to you:

So, this was all about things to do before you publish your content. Download the infographic and paste it onto a place you are in eye contact with. This will act as a checklist for content creation. What are your secret rituals before publishing your blog content? Do share it in the comments section. If you make a special point I will publish it here with due credits to you.

33 thoughts on “Do this, before you publish your content [A content creation ritual!]

  1. Hello Swadhin,

    A great write up. The points you have mentioned are extremely important for a blogger to follow. Initially, I did not much emphasis on internal linking, but from last few articles, I have understood the importance of internal and external linking.

    Also, proofreading is a very crucial step one should definitely follow. Thanks for such a wonderful article. :)

  2. Hi Swadhin bro,

    It was like something..no..no…someone came out of my body, stood infront me and asked the question you wrote in your fb status. That’s a fantastic article bro. Loved it with all my heart. I actuallly take care of a few points only. But from now on I’m gonna take care of all the points before publishing. I even expected that you would also mention the monetization in this article, but no problem it is still a fantastic one.

    Thank you for sharing :)

    Have a good day :)

  3. Hello SWADHIN !

    Great information, I really enjoyed reading it…. It has almost everything any new bogger or webmaster could need.. Its great you included internal and external linking techniques. To search engine, it is very important and it really really regards it when ranking a website !!

    • Hi Dok,
      Glad you lked the articleand found it informative. Yes linking strategies really matter in SEO.

  4. Swadhin Bro,

    You rocked it again. Though I am late due to some issues but a great post to read. Images, External links are the two things that people doesn’t care a lot. But these play very important role in getting into the search engines.

    And yes a big thanks for the free image making site :)

    -Ashutosh

  5. Hello Swadhin, Thank you for your complete guideline. As well a newcomer Blogger, really helpful for me. Most of new Blogger i meet just write article and post in their Blog. They never read their own Article as well Who come their Blog, they also don’t read Caz, lot’s of Grammar People. And Thanks again for add also How to Optimizing Article. It’s more valuable for new Blogger and Google Ranking .

    Cheers

  6. Hi, Swadhin,

    Your post was great, and I liked your infographic as you gave a lot of good information.

    I use a system which involves a Standard Operating Procedure. I go through that each time I’m creating a new post so I don’t forget anything because I’m so forgetful! LOL

    Your emphasis on proper image optimization is spot on, and I thought you did a great job.

    Thanks for sharing, Swadhin, and I hope you have a lovely evening. Talk to you soon,
    ˜Carol

  7. Hey Swadhin,

    The thing I probably don’t do enough of is the SEO and optimizing posts for social shares part. With SEO, I know it’s important but for whatever reason I don’t use it when I write a post. My mistake because I then have to go back in later and optimize it.

    And for optimizing posts, I’ve started to do that more and more and I agree that’s something that should be done all the time.

    Great post.

    – Andrew

  8. Hi Margret,
    I am glad to know we are members on some platforms.Could you elaborate where we both are co-members :)

  9. Hi Akshay,
    I am sorry to hear that you don’t get the desired results. Anyways, first track what your audience wants. After knowing your audience and who they are you can now know what type of content they want. Then your posts will go viral and you will see results. :)

  10. I absolutely agree, Swadhin – so often we are in a hurry to hit that publish button without putting the finishing touches that could make a tremendous difference at how well the post would be received.

    And thanks so much for the shout to Traffic Generation Café!

    • Hello Ana maam,
      Glad you liked the post. Yes a little carefulness before letting it go can make our post much more powerful and competant. :)
      Have a great day maam :)

  11. I William,
    Thanks for readig the article. Open graphs are like meta tags for social networks that tell them how your post can be seen on social media plaforms. Twitter cards let yu do more like collecting emails too. I have liked to two posts in the article itself. Those posts provide detailed instructions on how to do it. Please read them :)

  12. Hi Swadhin,

    Interesting article; these checklists are the basic things every content marketers must watch out for when about t hit the publish button.

    A tool like WordPress SEO plugin from Yoast will come handy here if you’re blogging on WordPress. I found it very useful and a “most” have plugin for everyone.

    On-page optimization might seems difficult to master at the beginning, but as we practice and thrive to better yesterday in our content writing efforts, you’ll discover that its not as hard as you think.

    Thanks for sharing, and hope you do have a lovely day.

  13. Hi Swadin Bro,
    Informative as well as useful post indeed :)
    Agree with you bro that sometime we are in so hurry to post our article without proof reading it. And there was so many errors remains that harass the value of our content.
    To be true I never use Gramerly but read a lot of review of it so I am also agree to use it.
    The other thing make your content sharable. Yes, social media play a vital role to viral your content so we should focus on creating a social loved content so people does not hesitate to share this.
    All the points you have shared all awesome.
    Keep posting and have a great future :)

    Naveen

  14. Swadhin,

    This is really a good post for the bloggers to craft the viral blog posts!

    I do agree with your every viewpoint, especially optimizing the content for search engines through image optimization, internal linking and keyword research.

    Anchor text for both internal linking and external linking matters a lot. For example, you have linked Ankit’s post for the Anchor text “Epic Guide”. It would have been really good if you done the same for the Anchor text ” epic guide by my friend Ankit Singla on internal link building”.

    One more thing, url should be very short as possible. It may be “www.digitalgyd.com/before-publish-content/

    We need to improve our-self with these kind of pity stuff, then we will grow as a great blogger for sure.

    Hope you don’t mind with my suggestions, have a great week ahead.

    • Hello maam,
      Thanks for reading the post. I like to get expert opinion of yours on my posts. :)

      I love your suggestions on anchor text maam, I will edit it in the next free minute. Yes I know URL should be short even my posts have short urls but then I thought let me give this a try as Neil Patel uses extra long URL structure. I thought they might be good for long tail keywords :P

      Thanks for letting me know these essential SEO tips maam, I will keep those in mind and try to correct the ones I can :)
      Have a good day maam :)

  15. Great post Swadhin
    There is great anticipation in clicking that publish button, but you have told a wonderful way to calm down and analyze things in a detailed manner.
    Ya, the meta description is really important for the blog post. I am using SEO by Yoast. Earlier, I didn’t know about this wonderful feature. I am using it now and I must say it is very useful for search bots as well to the readers
    I just love the infographic
    I am very new to keyword optimization. I am learning the basics. But, my intention is to focus on the content. So, I try to devote my time to the content now.
    Ya, proofreading is necessary. But, for new beginners, grammarly is quite costly.
    Thanks for sharing this info, buddy

    • Hi Yatin, glad you liked the post.
      Yes Yoast is a great tool. It doesn’t directly help you in ranking high but teaches you what to do to rank high. :)
      No worries, content is still the king. If your content is awesome your readers will find you even from bermuda triangle. Carry on with epic content as you do :)

  16. Hello Swadhin,

    You are absolutely right about the eagerness to publish a post, and it might be true with many bloggers. The ability to proofread a blog post might come naturally to some people, but there are learned skills involved. One common mistake that will not be caught by a basic spell check is the repetition of words. This often happens when a user cut and paste to rearrange their content.

  17. Hi Swadhin,
    Every time when I start crafting for a new article, my intention and focus will be to publish the post as soon as possible, it is the human tendency to complete the work.
    Recently I started learning about proofreading, plagiarism checking and all, your mentioned points are very important to reach more audience, if we don’t check all the mistakes we lose our reputation in front of the reader.
    Thanks for sharing this article.

  18. Hi Swadhin, you really provided an interesting article alongside with great featured images. Yes here are the best things to be carried out before hitting publish button.
    Thanks for sharing :)

    • Hi Hadharm, thanks for the visit. I am glad you liked the article :)

  19. Hi Swadhin,

    A must read post for every blogger! :)

    When I first started blogging, I used to be very excited and eager to publish my posts as soon as possible but with time I learned show to optimize the posts before publishing it.

    Your post is a great reminder for excited bloggers like me who are very eager to see their posts published. Proofreading is so much important. There are times when we don’t find any errors if we re-read the posts which we have written. But asking someone else to do this for us would solve this problem. Also grammar tools can help bloggers, especially who are non-native English speakers.

    Loved your tips for adding internal and external links. Especially I am surprised to read what you have written under adding external links. Interesting indeed! ;)

    Thanks for all the helpful tips for image optimization. Great post Swadhin. All the tips are implementable. :) Loved the featured image for this post.

    – Rohan Chaubey.

    • Hi Rohan, thanks for those kind words. I am glad you liked the post.
      haha yes I too was like that. I posted articles without knowing much about them. I did not check things out like grammar or links.

      Very recently Harleena maam, alerted me on this and told me that it is very essential to get your blog post perfect in the first go. So I am more cautious now. :)

  20. Hi Swadhin,

    Informative post!
    I love with infographic as well. :)

    I agree with all the points in this article. I as well experienced a lot of revisions before I publish it with certainty. I have to adjust everything including adjusting the keywords that I will use for internal and external links. It was really a lot of work.

    Indeed, it took several hours to complete a piece of content. But it is only a rough completion, yet again I must revision here and there. lol

    Thanks for sharing this with us, Swadhin.
    Thanks for the infographic as well. It’s nice one! :)

    ~Nanda

    • Hi Nanda, thanks for your comment. Glad you liked the post.

  21. Hello Swadhin,

    It’s nice to connect with you! The article is very informative and useful. I know.. most of us are in hurry to press that submit button. You have aptly listed the procedure one should follow before publishing their content.
    infographic is highly interactive.
    grammarly is of course an essential tool. Apart from that , no tool can replace manual proofreading as eyes catch real errors that a tool cannot.

    • Hi Vandana, glad to see you here.
      Thanks for appreciating the article. Yes, I know nothing can replace the human eyes. That’s for sure :)

  22. I have a small doubt ,should I give preference to publish the news faster without any SEO or take time for proper SEO and post after my competitions articles are out .?

    Cause its like a rat race in music sites !

    Also Mine is a music niche site and I am having a hard time getting traffic :(

    • Hi Rohan,
      SEO doesn’t take any time.. For images alt tags its like renaming them. you can do it while uploading. Internal linking takes almost no time. Some plugins do exist that automatically links certain keywords with some predefined posts on your blog.
      So don’t worry. :)

  23. Hi Swadhin,

    Informative post with an informative infographic as well :)

    You are absolutely right – the writing of the post is the easy part, and though it takes me hours to write my looooong posts too, I usually have them completed in 2 days time actually, because of the several things that needs to be done after one writes a post, just as you mentioned.

    I know some people are very quick and put up posts in a jiffy, but I wonder if they’re really taking care of all that you mentioned. Images speak volumes, and I take a lot of time creating those for my blog because of the huge traffic I get from Pinterest, which you know works wonders. So, I don’t usually stick to a single image for my post, and those take me time to hunt or create, but yes, having one proper one is essential.

    I agree about the proper formatting, and using the right software like Grammarly helps (you know from the review on it at our blog too I guess), and it’s always good to keep a check and sleep over your posts as you’d find more mistakes the next day, so you can make your content better that ways.

    SEO certainly isn’t dead, and you need to tweak your posts so that they land in the search engines to get in front of more eyes. Meta tags for your images are important as well, and having a proper author bio at the end of the posts, shows it’s authentically written as well.

    Internal and external linking has to be done right, and your links should point to authority posts or sources. I’ve often seen bloggers link to each others blogs or posts, just to share link-love or because they see others do it, or to give back to another person. While it’s alright to a certain extent, but Google goes for authority, and if your external links link to the right source, then you are good to go.

    Apt points indeed, and thanks for sharing them with us. Have a nice week ahead :)

    • Hello Harleena maam,
      You are AN inspiration. I mean how much dedication you have for fellow bloggers. You are the first (maximum time) to appear for newly published posts. I know that because I have seen you on other blogs too. You never forget to add your review and valuable points to the post. These are most valuable because you have HUGE experience and knowledge base to help us.

      Yes I learned more about grammarly on your blog review post. But now that I am using the premium version (courtesy Ankit bro) I know how important it is for writing. It now checks my FB statuses too (though I rarely use it FB my PC :P).

      Images are really valuable. I know it from you. I know you do get huge traffic from Pinterest, and as I have said it earlier I am a fan of your motivational images.

      Lining also builds relationships maam. It builds relationships with the bots as well as other blogs too. :)
      Thank you maam for all the things you do.
      Have a great week ahead. :)

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