SEO in 2023: Top 5 SEO Trends To Look Out For (3rd Tip is Directly From Google)

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SEO trends and predictions for the year

Looking for new SEO trends to follow for 2023?

Then look no further.

In this article, we will discuss SEO in 2023, how to optimize for search this year, and what SEO strategies will bring you the maximum result.

In recent years, the dynamics of search engine optimization have been quite eventful with many factors (like mobile indexing, algorithmic changes, etc) that changed the way we optimize our sites for search engines.

If you want to up your search engine optimization game, improve your rankings and get more organic traffic, then this is the guide you need.

Let’s dive right in.

Feel free to download the 23-point SEO checklist we used to boost our traffic by 583%!

1) Your E-A-T Will Decide Your SEO

The latter half of 2018 saw a huge array of Google algorithm updates that ruined the rankings of some of the biggest names and rewarded other sites with improved higher rankings.

That started as the famous broad core Google algorithm update on 1st August 2018 (known as the Medic update) that impacted a huge number of YMYL (your money your life or health and finance) niche sites.

Google has since then rolled out a number of updates (some rolling back the severity of the Medic update while others still adjusting sites based on their new rankings).

These updates were focused on content quality and the E-E-A-T score of the site (and site owner).

E-E-A-T denotes the Experience, Expertise, Authority, and Trustworthiness of your site (more on that later).

Pro Tip: Check out these blogging books to learn how to become a successful blogger

How these Google updates will shape your SEO in 2023?

While Google normally isn’t pretty vocal about algorithmic changes, Danny Sullivan (former SEO community member and now Google’s public liaison of search) pointed out that you can do better by producing great content and following Google’s quality raters’ guidelines to optimize your site and content.

Google’s quality raters’ guidelines are a set of rules that Google gives their human raters

While it’s always a good idea to optimize your site with respect to Google’s quality raters’ guidelines, what you should emphasize more is the E-A-T aspect of your website.

How to boost your site’s E-A-T score?

To boost your site’s E-A-T score:

  1. You should pay more focus on building your expertise (or getting your content written by experts in those fields
  2. You don’t have to have a certification (having one is very good) to become an expert or improve your authority, you can use personal experiences to prove your point.
  3. Write thorough, in-depth content that solves the readers’ questions such that they never have to go back to the search searching for the same query.

Resources to improve your E-A-T score:

2) Google Rankbrain Will Dominate Other SEO Trends In 2023

While Google’s Rankbrain has been online since 2015, Google recently declared it as their third most important ranking factor (content & links being the first two).

Unlike all other Google ranking signals, Rankbrain doesn’t directly affect search engine rankings.

In fact, what it does is…

…it helps Google process search queries and sorts them (in the SERPs) in a way that best fits the intent of that query.

SEO this year - How Rankbrain works and uses UX signals
How Rankbrain uses UX signals

For example, if a page ranks #4 but has good user experience and on-page SEO metrics then Rankbrain will try and place it higher in the SERPs.

If the user signals stay that way or get better that site gets a boost from #4 to #1 or returns to its original position of merit.

Rankbrain helps Google understand what search result is the best fit for the user’s query by constantly testing sites and seeing user experience on those pages like dwell time, on-page time, etc to evaluate the effectiveness of the page.

Not only user signals, but Rankbrain is also powerful enough to tweak the search algorithm on its own to find the perfect match search results for a particular query.

It perpetually tweaks the importance of backlinks, content length, content freshness, and other ranking factors to see what brings the best results for that keyword.

If a particular change shows a positive effect it stays like that otherwise changes back to test some new algorithmic changes.

How to optimize for Rankbrain in 2023?

Here are some quick tips to optimize your site for Rankbrain in 2023:

1) Avoid Pogo-sticking

Pogo-sticking is said to occur when users quickly leave your site (just after landing on it from a Google search result) to return back to the SERPs and click on a different result.

It clearly means that your site didn’t offer enough value or wasn’t the one they were looking for.

Google’s Rankbrain notices this and quickly tweaks the search results…

…this time the one that kept the users on their site for a longer period (dwell time) will replace your site in the position.

Tips to avoid Pogo-sticking:

  • Give readers what they were looking for from your site right above the fold.
  • Make sure your content is simple, easy to understand, and well-formatted.
  • Refrain from using click-bait headlines (often misleading users to click on your site and then leading to a quick bounce).
  • Focus on writing in-depth guides that talk about everything a reader needs to know for that query (this will also increase their dwell time on site).

2) Improve your CTR

Since Rankbrain learns what users prefer on a search results page, it pays close attention to the organic click-through rate of your title tags and article headlines.

If you’ve better click-through rates (more people clicking on your site in the SERPs) than a competitor it clearly means more people are interested in your content (which means it is better than the ones out-performing you in the SERPs).


Since Rankbrain focuses on sorting search results based on UX, this will trigger Rankbrain to replace the top-ranking sites with yours.

Tips to improve the CTR of your title tags:

  • Use numbers (odd numbers get more clicks than even) for your list articles’ title tags.
  • Use brackets to emphasize and draw attention.
  • Try emotional hooks and assure them to solve their problems (keep in mind to deliver what you promise or else it will lead to Pogo-sticking).
  • Use power words to improve headline click-through rate.
  • Split test headlines to see what drives more results.
  • Use descriptive, yet short URLs.
  • Follow this blog post checklist to publish epic posts
  • Another amazing SEO tip is, to check out the Google search console, and see the keywords that a given page is ranking for or getting more impressions in the SERPs. Add that to your headline and see the difference.

3) Increase dwell time to optimize for Rankbrain

There was always a mild confusion about if dwell time is a ranking factor or not, until recently…

When Nick Frost, head of Google brain algo in Canada, revealed that they do use click data to analyze how helpful a page is and how people interact with the result results.

“… Google is now integrating machine learning into that process. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship.” ~ Nick Frost (Head of Google Brain Algo)

What now?

Now that you know dwell time matters, check out the below tips to boost dwell time.

Tips to boost dwell time:

  • Start with a crisp intro assuring people to solve their issues.
  • Reduce bounce rate (add descriptive internal links and CTA’s to read more links).
  • Use bucket brigades (like but, having said that, you’ll agree between important lines) to draw users to the next section.
  • Be cautious about adding too many external links that might drive traffic away

Resources to optimize for Rankbrain:

Disclaimer: The next SEO trend may come as a shocker!

Brace yourself because here comes an unexpected (but rather true) announcement from Google.

3) “Don’t Depend on SEO Only, Diversify Your Sources of Traffic” ~ Google

Yes, you read that right!

Google doesn’t want you to solely focus on SEO as the only source of the traffic to your site.

SEO this year: SEO trends and predictions
Don’t rely on one traffic source: Diversify using social media, email marketing, community building, and videos amongst others

This is nothing new, though.

In my beginner’s guide to blogging, I talk about how traffic diversification is the key to sustained long-term blogging and gaining your blog audience.

It is one of the top SEO best practices to diversify your traffic sources and focus on building a community around your blog audience.

As they say…

Don’t put all your eggs in one basket.

Google’s John Mueller answered a Reddit thread (discussing how to cope with the September updates) that for an ecosystem as dynamic as the web, change is inevitable.

You need to focus on alternative sources of traffic or aim at turning one-time visitors into return visitors to sustain any algorithmic changes in the future.

John Mueller

Things change, that’s kinda normal on an ecosystem as dynamic as the web. There’s no meta-tag or HTML tag that will prevent change, and change isn’t a sign that your site is bad.

One idea might be to work on limiting your dependencies on a single source of traffic, work on turning first-time users into repeat-users, so that as you grow traffic through one source, you also grow the regularly revisiting traffic – which is more independent of the initial traffic source.

Tips to diversify your traffic sources this year:

  • Focus on social media traffic
  • Invest in ads and drive paid traffic (if you can afford it)
  • Build a community of some kind, a Facebook group, or a membership site. (Click here to join our Fb community)
  • I cannot recommend enough about building your own email list. It’s like owning your traffic source plus creating a personal point of touch between you and your audience.

Speaking of alternative sources of traffic…

…here are two newer ways to get more organic traffic

4) Voice Search & Images Search Will Be Prominent SEO Trends

Voice Search SEO Trends & Voice SEO Tips For This Year

While reports suggest that 50% of all searches by 2020 will be voice searches let’s still assume it’s far from reality.


This doesn’t change the fact that voice search is gradually dominating how people use to search and with the rise of AI-enabled voice assistants, voice search is an emerging SEO trend.

According to Google, people use voice search for almost every aspect of search including information about deals, upcoming events, information about businesses, etc.

Voice SEO: What do people use voice search for
Voice SEO Trends

So, optimizing for voice search is probably the best SEO tip that you can take away from here.

How to optimize your blog for voice search?

  • Use tools like Answer The Public and even Google’s own “people also ask” section in the SERPs to find keywords that are question-based.
  • Create FAQ sections in your in-depth guides to target keywords found in the above tools
  • Consider creating “Actions for Google assistant” and “custom skills for Alexa” (actions & skills here are simple programs that help these voice-enabled devices to interact with your content or app more efficiently) to help you in voice search optimization.
  • Make sure to include the sources from where the information you’ve mentioned in your articles is collected. This will help voice searchers to afterward check into that website for more information. Most preferably, in the format “According to Wikipedia or” etc.

Image SEO Trends & Tips

Google Images is one of the best image search engines in the industry today. And, it is constantly evolving to help users find the right content, and website owners get their share of traffic from the image content.

Heck! images, apart from driving referral traffic, are a very good source of getting new backlinks and increasing post engagement, and boosting dwell time.

Here is how the image search algorithm for Google works:

  • Now, the authority of the site behind the image will play a major role in what ranks for a query. Topical relevance will also play a role. If you’re searching for an image in the DIY field, you’ll most probably see a site from the DIY space rank for it (rather than any site that had a related image).
  • Google images will now contain a caption of the image that contains the title of the web page the image was found on. It will give a clear context of the page behind the image.
  • Sites with image placement above the fold or at least near the center will get a priority when it comes to ranking for image search.
  • Use structured data like recipe markup, product markup, etc to enable the display of badges for your images in Google image results. These badges will contain more information and will improve the CTR of your images.

Resources to optimize for voice search & image SEO:

5) Optimize For Google’s Mobile-first Index

Another important SEO advice (that actually began in late 2018) is Google’s shifting to a mobile-first index.

If you’re someone who’s active in maintaining their blogs, you’d remember receiving an email in a recent couple of months about Google enabling mobile-first indexing for your site.

If you’re still confused…

Google’s mobile-first index essentially means that Google will now index the mobile version of your website/content (rather than the desktop version) and will rank your site based on what it finds on the mobile version (which essentially means it won’t count content hidden in tabs/accordions etc).

Another important aspect is, now the health of your site on a mobile device like site speed, content width, formatting, etc.) will be a ranking factor.

Why Mobile-first index?

Well, with about 55% of all Google search traffic coming from mobile devices, it is high time Google considers sites from a mobile point of view.

Tips to optimize your site for Google’s mobile-first index

  • Make sure you have the same content in both desktop & mobile versions of your site.
  • While Google says they’re okay with using accordions and hamburger menus, experiments show that hidden content gets devalued. So, make sure you check out what works for you.
  • Optimize your mobile version for speed. Google considers mobile page speed as an important ranking factor.
  • Use responsive themes or website templates.

Time for an old but gold SEO trend.

6) SEO Trends: Content Still Is King

With all those SEO predictions doing their work, you will have one more major payer that decides how your site ranks in the search results.

Yes, it is content!

Quality content is still the king and probably the most important SEO factor to optimize for (read the pro tip below).

PRO TIP: Content quality isn’t all about writing in-depth posts.You content must be factually correct, topically relevant, satisfy the query’s intent, link generously to external articles on the topic and have it’s fair share of engaging elements to make it to the top.

You may have the best post amongst the top 10 sites in the search pages but not rank if you fail any of this.

As mentioned in the search quality rater guidelines above, you need to have content that is helpful to your readers.

  • Your article should pass the “purpose of being there” on a page. This essentially means every piece of content you publish should have a purpose (like selling a product, giving some information, expressing oneself, etc).
  • You need to have that E-A-T (expertise, authority, and trust factor) on the subject you’re writing about. If you lack, you can hire writers who are established in their field to do the job for you.
  • Google asks for a solid amount of MC (main content) that follows a responsible and suggestive title (not clickbait type).
  • Creator reputation: This one is an important factor that you’ve to gradually build for yourself. Google checks for the positive reputation of both the website and the creator/owner to establish the site’s authority.

Tips to optimize your content for SEO:

1) Create unique, evergreen & authoritative Content

According to the latest Buzzsumo content trends report, 70% of all content published was never linked to another website…

…while evergreen, in-depth, and authoritative content continues to garner more and more incoming links than they ever were.

how backlinks matter
Research of 100 million blog posts by Buzzsumo

It shows you have to up your game and produce high-quality articles, tap into unique research, case studies, and other content formats that can help you build your authority.

And again, speaking of authority…

2) Focus on your author authority

You need to build your authority to survive the new wave of SEO trends.

With Google, Facebook, and every other platform focusing on booting fake news, and low-quality content out of their gardens, trust signals and branding have now become more important than ever.

Author rank is back again (or was it ever gone, really?)

In yet another research by Stone Temple, there are multiple instances that prove Google uses some sort of info that identifies authors behind an article and checks for the creator’s (read author’s) reputation online.

And, even though this doesn’t imply that we might see author boxes it does tell us to create a brand around ourselves.

Author rank matters for SEO
Author reputation is one SEO trend to look out for; (Feel free to use this graphic with link attribution to this page)

Tips to improve the authority of your content:

  • Create in-depth resources that target medium (and not very long tail) keywords.
  • Publish unique content
  • Build your brand: Do guest posts, create an add me to search or people’s card for your blog appear on podcasts (podcast statistics show they are very popular), start a YouTube channel, consider creating a Wikipedia page, and build your brand on social media.

3) Integrate Natural Language Processing (NLP) into your content

Basic on-page SEO can boost your content’s ranking but how about optimizing your content that increases your chances of ranking & acquiring featured snippets even more?

You can do so by integrating Natural Language Processing (NLP)  into your content strategy.

NLP is the process of parsing through text, establishing relationships between words, and understanding the greater logic behind those words to derive an intelligent meaning that matches user intent.

Here is a fantastic guide to NLP SEO that discusses the core components of Natural Language Processing including tips to improve your writing using those.

Recommended Resources to improve your content SEO:

Other Notable SEO Trends & SEO Tips

1) Featured snippets will see even more prominence with new “multiple featured snippets”, “featured snippets with tabs”  and other features.


2) Topic clusters or hub and spoke model of content will be adopted more. This will help your site get more organized (in a way SILOs did sometime back) and help you create topical relevance around your keywords.


3) Video content will become more prominent. Make sure to include some sort of video content to your page. It not only increases the chances of dwell time but also increases engagement by 80%.

Alternatively, you can allocate a part of your content strategy to YouTube because that’s what’s been growing recently with more prominence in the search result pages too.

Over To You: How To Upgrade Your SEO?

I hope you liked my SEO predictions for the state of SEO this year. 

SEO is always in motion. The faster you understand that search engines and their algorithms are now focusing more on the end user than ever.

The whole Aug-Sep update (name it Medic update, Birthday update, or whatever you like) was solely focused on giving users the best, most reliable, and authentic search results.

Of course, Google’s eating away the lion’s share of organic CTR and traffic with featured snippets, people also ask for boxes and other SERP features (in the name of providing a better UX).

But, change is inevitable.

Finally, the million-dollar question!

Is your SEO strategy ready for 2023 or you still got to optimize your site for some SEO trends mentioned above?

Is there something I missed? Seeing some new SEO possibilities this year? Let’s chat in the comments below.

If you made it this far… consider tweeting the post.

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Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers how to start a blog and grow it into a profitable online business.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.

22 thoughts on “SEO in 2023: Top 5 SEO Trends To Look Out For (3rd Tip is Directly From Google)”

  1. Vidhisha

    Thank you my friend for sharing this post. Each time there is a Google update, many site rankings are truly affected. The tips you have shared here seem to explain why some of the site rankings were drastically impacted after the update in 2018. Keep sharing such insights in future too.

  2. Dan Goldman

    Is not SEO just a waste of time and money these days?

  3. Igor Kholkin

    EAT & mobile usability are King. Great post!

  4. Abhishek Dharmik

    Thanks for sharing such an interesting piece of content with us. I have learned some of the new SEO techniques which I’ll surely be implementing on my blog. I personally love the point where you have discussed optimizing voice and image optimization. Loved reading your blog post… :)

  5. Eki Ayemenre

    Wow, this is a beast of a post!
    There’s no end to what Google will come up with tomorrow. Fortunately, we have SEO experts such as yourself to keep us in the loop and profit extensively from it. I have also found ‘ask the public’ to be a great resource for knowing the mind of my audience. Making it easy for me to tailor my post to their needs effectively.

  6. Roslia santamaria

    Oh wow that was a great article on SEO predictions.I am glad to gain this remarkable information about the state of search from you.Thank you and looking forward to learn more from this blog.

  7. Dixit Dhinakaran

    Awesome Article on upcoming scenario in SEO bro! Well written and explain in-depth. Loved it! Keep sharing more!

  8. Nirmala

    Hi Swadhin,

    You have crafted a nice post for the bloggers. SEO is constantly changing and hope this year too. Instead of focusing on keyword density, it would be better to satisfy the readers and boost the user experience.

    I love the way that the Google RankBrian algorithm works (If people spend more time on the content, then improve the rank and if they skip or come back to the search results for better information, then the rank of the article should drop)

    Moreover, we should make our blog load fast and suitable for voice search. I agree with your viewpoint on the upcoming SEO trends, thanks for writing the useful blogging guide.

    • Swadhin Agrawal

      Hello Nirmala ma’am,

      First off, glad to see you here! Always a treat to hear from you. :)

      Yes! Our users are what matters now and will matter for SEO in 2019.

      Rankbrain is a good factor to help Google reward those genuine sites that are serving users better and help readers get to these sites.

      Voice search will be prominent and Google is coming up with audio markups for easy understanding of voice assistants.

      Thanks for your kind words ma’am.


  9. Ziya Sharma

    Hey Swadhin,

    Amazing post around SEO predictions for this year! This will be challenging to maintain the same ranking in 2019. As the voice and conversational searches going to become more popular So, It’s important to optimize website content in a conversational way and understand the user intent.

    It’s good to know about Pogo-sticking, I hope I optimize my site with your SEO tips. Thank you for sharing this post.

    Much appreciated

  10. Brad Lindsey

    Hi Swadhin –

    Excellent, meaty and in depth analysis! I have had to really focus on my site speed as of late, seeing as what you prefer to as ‘pogo sticking’…my bounce rate seems way too high, and sure some of that can be the reworking of my content.

    You really packed a lot in here. EAT is nice and easy to remember and one very valid acronym. I am really trying to design and write for mobile users, as that user percentage just keeps steadily rising!

    I will be going through this article for some time and absolutely will share this information for my readers!

    Thanks again for your effort!

  11. Ryan Biddulph

    Happy to retweet this buddy. Rocking job.

  12. Ryan Biddulph

    Swadhin what a post, bro. The E-A-T acronym is DEAD ON dude. Folks need to hone their skills to build rocking blogs and to drive Google traffic.

    • Swadhin Agrawal

      Hi Ryan bro,
      Very true. Building authority and brand (who can be a better example of creating a brand that you!) around your blog is very important for SEO this year.

  13. Aswani

    Here on your blog for the first time. Really enjoyed reading this post. Very indepth, well written, useful and informative. I have never been deeply involved in the seo part. Instead I have always tried to focus on the content part because I feel it makes the difference eventually. Its all about it.

    • Swadhin Agrawal

      Hi Aswani,

      Glad to see you here as well :)

      Thanks for your appreciation. It’s nice to hear that your content is doing well without SEO. Can you share some stats and details? I think it can make a great case study.

      Apart from that, how about integrating SEO with your current content strategy? It can bring you even more traffic and help your blog reach even a larger audience base. :)

      Let me know.

      • Aswani

        Yes, surely. I agree to your point. Integration of SEO with content strategy can surely result in big benefits.

        • Swadhin Agrawal

          Very true Aswani. Almost all SEO predictions for 2018 revolve around quality content and optimizing it for humans and search engines together. :)

  14. Saurabh

    I am in SEO Field from last 3 years, but from last 3 month, Google updates it’s algorithm again & again. I feel like I’m starting all over again.

    Recently, I have read Backlinko Post, the best thing I have learned, Create valuable Content to your audience so they keep coming back and stick around.

    Thanks for the detailed info.

    • Swadhin Agrawal

      Hi Saurabh,

      Always great to see you here. :)

      Yes, Google algo updates recently have broken all records. And all we can do is wait and see what results it brings.

      Yes, Backlinko’s post was amazing. We both have reported almost the same SEO trends this year (except a few this and that).

      Keep visiting. :)

  15. Yash Dodeja

    A fantastic article Swadhin. I really loved the 3rd point on diversifying our traffic mediums and building up a strong community.

    Keep up the good work. Cheers!

    • Swadhin Agrawal

      Hi Yash, thanks for the kind words.

      Yes, building your own brand and a community around it will be more important than ever this year. You have an awesome community around your blog too!


Comments are closed.