Twitter, the platform that first comes to mind when bloggers and businesses think about marketing online, has a lot of features that help us to attract our audiences. One of those features is twitter’s pin a post to the top of your profile.
I know you have been using it since it rolled out but are you using it effectively? What type of tweets should you pin to twitter? Here’s how to use the “pin a tweet” feature effectively for marketing on twitter.
In my last guest post at Basicblogtips.com, I wrote about how to get started and be a pro twitter user. My this post about branding on twitter is for people and startups who are advanced twitter users and now want to create an image of them or their business through their twitter profile.
Ready for some fantastic twitter branding tips?
Branding actually is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
In other words, making a brand of you means creating a certain image of yours with your customers, readers or audience who now know what to expect from you. You can decide what you want to be perceived for.
When you develop a brand you now take up your stand on something. You cannot be known for both a funky and a classic brand; neither can you be something that is both cheap and costly at the same time. Your brand is what it defines you from the rest.
Twitter, recently decided to do away with its favorite star feature and replace it with hearts for like. This has been just another update by Twitter in its attempt to be more like Facebook.
Don’t like the Twitter hearts? Here are four ways to bring the favorite stars back. (Tweet this)
The old Twitter star was perhaps a way to say I agree to a tweet. Here is what twitter favorites meant back then.
People favorited your tweet only to say a yes to what you posted. Occasionally, brands and influencers would use the favorite star to express a short thank you instead of writing a tweet for it.
The more savvy marketers used the twitter favs to save a tweet to their pocket account or send it to their buffer for sharing it with their audiences any time.
Confused what might the Twitter hearts mean for you?
Well Twitter hearts are just the same like old favorite stars. They just got revamped adding a little more to what a heart can do (apart from pumping 😛 ). Marketers can use the new Twitter hearts to
— Twitter (@twitter) November 3, 2015
Personally, I like the twitter hearts option more than the dead boring look of the favorite star. The hearts along with their visual effects add more to the freshness of Tweeting.
Feel no love?
Want the stars to replace the hearts?
In a poll conducted by Buffer team, Twitter users clearly show more love for the stars than the hearts.
You can, however, bring back the old twitter stars option by replacing hearts using a plethora of chrome extensions.
Adding chrome extensions to restore the old twitter stars will enable you to use the same old twitter.
Twitter old favorite can replace the new twitter heart option with the old yellow stars. If you have thousands of tweets on a single page it might take some time to restore the stars but will do it effortlessly.
Just another plugin to get your twitter star back.
This plugin was amongst the first few that were thrown after the news of twitter hearts broke. The developer was honest enough to admit, its his first extension an might somewhere o wrong. So use it with your own conscience.
Fav forever promises to bring back the stars that were killed by twitter hearts on 3rd Nov 2015. This extension lets you get your twitter star back and live in the gone era.
Here are a few things you should always consider before removing twitter hearts.
How do you like the new Twitter hearts?
Are you going to replace your twitter hearts and likes with old stars and favs?
I guess hearts are twitter’s way of saying we now are more user friendly and appealing to a huge user base. How are you going to use Twitter hearts for marketing? Write your valuable thoughts in the comments below.
|Twitter has the water your “ROI Plant” needs, you just need to put little efforts.|
Social Media Marketing is an important component of the marketing plan for advertisers as it is a great way to reach the target audiences and sell their products and services. One of the most important social media sites for marketing is Twitter. Most marketing teams use twitter to spread the message about their marketing propositions to the public at large. There are many features that are included in Twitter that helps marketers sell their products or services better and increase their ROI. The following are some of the features that help marketers increase their ROI on Twitter:
Twitter Lists help to manage your contacts and fan base on Twitter. You can create Twitter Lists to segment your fans on Twitter. Then you can send customized tweets to different lists depending on the type of promotion you are looking to do through Twitter. For example, regular customers for your products can be placed in one Twitter List. Then they can send customized tweets for special offers and coupons just for the regular customers.
List.ly is a social list curating tool that has arrived newly on the social media platform. The website offers you to create a list of literally anything, from food, to favorite movies, from clothes to top 500 SEO bloggers, anything. You can further add and delete members from lists of others you have subscribed to, a feature that twitter doesn’t yet allow.
Remaining active on twitter is very important to get visibility for your twitter account. Great interesting writing helps but also participating in the latest topics of conversation is very important to make the audience visit the site. Every day there are ome topics that trend on Twitter depending on the key events happening around the world. Participating in the conversation gives your twitter account more visibility and a great target audience.
You could simply add a group of potential words to twitter’s advanced search tools and LO! you can filter tweets that have, don’t have the specified words among other options etc. Now you have your target audience right in front of your eyes, go and contact them, start a conversation or simply solve their problems by replying to their tweets.
Talk to potential clients and customers for your products or services via twitter. Also people who like your products or services often give testimonials which will help in return to sell your product. Use favorites to save these and use them to further promote your marketing proposition. Use Promoted Tweets to increase visibility and further market your value proposition on Twitter.
Sharing links and adding photos and images to your Twitter Account for promotion purposes makes a lot of sense. Also tagging key clients, customers or even bloggers and employees that will retweet your photo tweet is a great idea. Twitter photo collages are also a great promotion tool for your business through Twitter.
You can reach millions of customer through Twitter today and there is a great likelihood that your target audience is on Twitter. Above were some of the features offered by Twitter that will help marketing of products and services through Twitter and increase the ROI.
Savita Singh is the author of ComputerGeekBlog.
|image credit : Salvatore Vuono/freedigitalphotos.net|
@FIFAWorldCup : This is the official twitter account of world cup 2014 and gives you unlimited official feeds from Brazil, 2014 FIFA cup’s host.
@FIFAcom : This is authorized account of FIFA.com . Follow them for genuine international football accounts and the news is served in many languages like French, Spanish, Arabic,German and Portuguese.
@brazuca : This account owner is the football of 2014 world cup and it tweets in English and Portuguese. you know what love me, or lose me! oh and follow me
@CBF_Futebol : This is managed by Brazil’s squad’s Twitter.
@equipedfrance : Official twitter account of french team. Les bleus as they are called back home, have their tweets in French.
@ussoccer : Keep up with the latest updates from team US.
@SEfutbol : You can’t miss following the 2010 world cup champions .
@socceroos : The Australian football team have something in common with Americans, you guessed it right the call football, soccer.
@Belgianfootball : Team Belgium aka red devil tweet in French and Dutch.
Bonus : @miseleccionmx : Team Mexico tweets in Spanish.