In today’s blog post, I’m going to show exactly how to increase your domain authority easily.
Not only that, but we will also discuss:
- what is domain authority or DA
- what is page authority or PA
- difference between DA and PA
- how to boost your domain and page authority significantly
- how domain authority can help your blog and business in real life
Sounds exciting?
Let’s dive right in…
Domain authority: An introduction
What is domain authority?
Domain authority is a website ranking score (developed by Moz, a leading SEO software company) that predicts how well your website can rank on the search engine ranking pages (SERPs or Google search).
Domain authority or DA indicates the authority of your website and ranges from 0-100 (the higher, the better chances of your authority).
How is domain authority calculated?
The calculations are based on complex machine learning algorithms that take into account many factors that “probably” comes to use by Google to determine the rankings of the site.
Out of these ranking factors, the major is the number of root domains linking to you and the total number of backlinks your website has acquired over time.
What is page authority?
Page authority is also a website ranking score (by Moz) that predicts the ranking ability of any specific page of your website on Google. It is also based on a scale of 1-100 (the higher, the better).
In case you’re wondering, page authority also is the result of many factors involved and one of the factors is the domain authority of the website itself.
What is the difference between DA and PA?
The basic difference between domain authority and the page authority is that domain authority is the authority score of the whole website or sub-domain whereas page authority is the authority score of any single page of a website.
You will have the same DA across all pages of your domain while PA will change based on the performance of any single page.
A page with more backlinks, social shares, etc will have the same domain authority but a higher page authority than a page that has fewer links and social shares.
Why is domain authority important in 2023?
Domain Authority though isn’t a factor that that Google considers when ranking websites, has been massively popular because it provides an easy way to gauge the potential of a website in the SERPs.
Below are some other reasons to explain why domain authority is important for website owners:
- Easy way to rank websites or check their ranking potential in a post-pagerank era (if you don’t know what page rank is, it is Google’s way of rating websites based on quality but has been discontinued (or isn’t made available publicly) anymore.
- Domain authority serves as an easier way to explain to clients and non-technical website owners who want to know how their site is performing.
- DA PA score is still widely used by advertisers and clients looking for sponsored posts and paid campaigns to quickly judge the quality of the website and the potential price of the deal. (Please note: This is not the accurate way to know a site’s performance which can be done better with a tool like SEMrush.) Hence, if you’re looking for sponsored posts or want to monetize your site you might as well want to boost your domain authority score a bit.
- Domain Authority is not an accurate means of rating a website’s performance but it is a very good means to get a quick idea of how your site is performing (or when you compare similar sites).
Related:
- Blog post checklist to write and publish epic content
- On-page SEO techniques: An 11-point checklist to follow
How to explain domain authority to your Boss or clients?
If you’re having a hard time explaining to your boss (who wants you to boost their domain authority) or clients (who won’t have that sponsored deal signed unless you match their DA requirements), here’s how you can explain to them about domain authority.
You should know that a lower domain authority score doesn’t mean your site is incompetent or can’t rank well.
There are millions of sites (I have a couple of such niche sites) that don’t have a domain authority greater than 10 or say 20 but rake in millions of page views every month.
Website performance isn’t affected by factors like domain authority, it is affected by the quality of content you have, the competition (number of sites competing) for the phrase or topic that you’re targeting, and Google’s ranking factors.
Similarly, a site with high domain authority and no traffic or rankings is definitely a thing but isn’t of any value because you don’t have traffic or leads from it.
So, as long as you have traffic (and an upward trend of the same, which you can check using tools like SEMrush) and you are converting them well, you don’t need to worry much about domain authority