In my GetResponse review for 2020, I’ll put this popular email marketing tool under the microscope.
We’ll discuss the pros, the cons and everything under the sun about GetResponse.
In general, GetResponse has a great all-in-one approach that can have you creating simple newsletters or complicated automation flows, building landing pages, and running webinars without leaving the confines of the GetResponse interface.
That interface can look a little dated in comparison to the flashier (and pricier) tools like Drip and Campaign Monitor, but don’t judge a book by its cover because GetResponse’s functionality is solid and can improve your marketing efforts in a ton of different ways.
To start off this GetResponse review, I’ll take a detailed look at the email marketing functionality. Then, I’ll hit on the landing page builder and webinar feature before I finish things out.
Let’s dive in…
GetResponse Puts Your Email Marketing On Autopilot
A visitor on your website sees an email opt-in form that’s tailored to their interests. Let’s say “WordPress” for this example because we write about WordPress a lot.<>
That person signs up.<>
Automatically, you tag them with “WordPress” to create targeted segmentation.<>
Then, based on that segmentation, you automatically send out a welcome email.<>
In that welcome email, you introduce your free email course on “how to speed up WordPress” and tell your subscriber “to get started with the free course, just click the button below”.<>
Your subscriber clicks the button. Then, GetResponse automatically adds a new segmentation tag to them and starts sending them your email course – no manual intervention required.<>
And most importantly – you’re able to set up all of this automation via a user-friendly, drag-and-drop interface – you don’t have to be some tech guru.<>
That’s the type of experience you get with GetResponse.<>
Let me take you through it…
GetResponse Makes It Easy To Create Opt-In Forms
Email marketing begins with your opt-in form, so I think that’s the best place to start the hands-on section of this GetResponse review.<>
When you go to create a form with GetResponse, it gives you four different options:
- List Builder Wizard – lets you choose from a range of templates and customize them to your needs. These are strictly in-line forms.
- List Builder Apps – lets you create more complex forms, like an exit-intent popup or a shake box.
- Plain HTML – generates a basic HTML form to which you can add your own CSS styles.
- Integrations – dedicated tools to help you integrate with Facebook, WordPress, and more.
I’ll show you the List Builder Wizard for this review – just remember that you have options!<>
With the wizard, you’ll first choose from hundreds of templates, all divided into neat categories on the side:<>
Then, GetResponse will load the template into the editor, where you can use the pre-defined fields on the right to choose exactly what information you want to collect. You can also edit text just by clicking and typing – it’s super simple:<>
Note – GetResponse also works with most third-party opt-in tools. For example, you can easily pair it up with OptinMonster.
Design Your Emails With A Drag-And-Drop Editor
Once you have some subscribers from your opt-in forms, it’s time to send out some emails!<>
To do that, GetResponse gives you two different ways to send emails:
- Drag-and-Drop Email Editor – build your emails using a visual, drag-and-drop editor.
- HTML Source Editor – you can also add your own HTML if you’d rather skip the editor.
Once you launch the editor, you’ll first enter some basic information, like the subject line and from email.<>
One nice thing here is that you can add personalization to the subject line (for example, you can address people by their first name in the subject line).<>
This feature is super powerful because 82% of marketers report an increase in open rates through email personalization, so it’s great that GetResponse makes personalization so easy to set up:<>
Next, just as with your opt-in forms, you can choose from 200+ pre-made email templates. Or, you can always build your own from scratch.<>
Some of these templates do look a little dated, but you can also find plenty of great-looking modern ones:<>
Once you choose your template, you’ll be able to make it your own by editing all the text and adding new content using the drag-and-drop visual editor. Beyond the main interface buttons, clicking on existing content will open up a set of new icons to help you customize things.<>
There is a little learning curve here, especially when it comes to figuring out what all the icons actually mean. But once you get the hang of things, it’s easy to customize your email and you have a lot of control, even over little nitty-gritty things:<>
The editor also has a Mobile preview feature that lets you quickly see what your email will look like on different devices. This is another super important feature because more than 50% of emails are opened on mobile devices nowadays. Long story short, you want the mobile version to look as great as the desktop version!<>
Once you finish customizing your email, you can choose which list to send it to:<>
Then, you’ll see a summary of all your settings, and you can send out your email blast.
Setting Up A Simple Autoresponder With GetResponse
Next, let’s say you want to automatically send a welcome email when someone signs up for your list.<>
I’ll get into the more advanced automation options in the next section, but if you just want a simple autoresponder, GetResponse’s Create Autoresponder tool makes that really easy.<>
First, you’ll choose when to send your autoresponder. For example, you could send it as soon as someone signs up. Or, you could add a delay:<>
Then, you can either choose an existing email that you’ve created or choose that Create new email button to launch the same email builder tool that you saw above.<>
Then, you can publish your autoresponder and it’s live right away. Super easy, right?<>
You can manage (and pause) your autoresponders as needed from the Autoresponders area:<>
Create Your Own Email Automation Workflows
Here’s where things start getting really powerful with GetResponse…<>
In the previous section, I showed you how you can manually create an email, and even set up some simple autoresponders. Now, I’m going to show you how you can put that automation on steroids with GetResponse’s Marketing Automation builder.<>
Using another drag-and-drop interface, you’ll be able to set up detailed email marketing automation workflows that can put your marketing efforts on autopilot.<>
When you first go to the Automation area, you can choose from a variety of pre-configured workflows, or you can opt to create one from scratch.<>
These pre-made workflows are really handy because they can help you quickly set up more advanced types of automation, but I’m going to build one from scratch for this example:<>
Let’s go back to my example from earlier and say that you want to:
- Send people a welcome email introducing your “How to speed up WordPress course” after they sign up via a specific form
- If they click a link in that email, tag them and enroll them in an automatic email course for how to speed up WordPress.
To set up your automation, you’ll use two things:
- Conditions – conditions are something you or a visitor “does”, like signing up via a form, clicking a link, copying someone to a list, etc.
- Actions – actions are what happens after a certain condition is met. It could be adding a new tag, sending an email, etc.
To build your workflow, you’ll simply put together these condition and action blocks in a visual, human-friendly interface.<>
For this example, let’s say you already set up an autoresponder for your welcome email. Now, you want to add people to the WordPress course if they click a link that email.<>
To get started, you’d add a condition for Link clicked in the welcome email:<>
If that condition is met, you want to do two things:
- Add a tag for segmentation
- Start sending them your “How to speed up WordPress” email course.
To do that, you’d add two actions. One to add the tag, and another to add the subscriber to a new workflow for your email course.<>
To connect the conditions and actions together, you just drag a line like this:<>
By using this automation builder, you can get super creative with how you automate your efforts – I’m only scratching the surface.<>
You can trigger things by conditions like:
- Subscribing to a list
- Clicking a link
- Opening a message
- Visiting a specific page on your site
- Sending a message
- Making a purchase (for eCommerce stores)
And then you get actions for:
- Send a message
- Add a custom field
- Add a tag
- Copy or move to a new list
- Copy or move to a new automation workflow
- Add a tag
- Move to a CRM pipeline (great for sales teams)
These Three Features Are Helpful, Too!
Beyond the core email marketing features above, I think you’ll also find these features helpful…
Once you start sending emails, GetResponse gives you an analytics area where you can track important information like:
The analytics area is totally fine for how most people use email analytics, but I do think that the advanced reports lag behind some other email marketing tools. For example, I find Campaign Monitor’s Insights dashboard to be a much nicer overall experience.
2. A/B Testing
A/B testing lets you optimize your emails by giving you a chance to compare how different tweaks affect your open and click rates.<>
Once you enable the A/B testing functionality, you’ll be able to set up A/B tests for:
- Subject line
- From field
- Delivery time
The diversity of A/B testing options is great.<>
For example, there’s a lot of evidence that when you send emails has a big effect on your open rate. With the option to A/B test delivery times, you can find the time that works best for your list. And that means your email marketing efforts will be more effective.
GetResponse has dedicated integrations for 125+ apps, as well as a Zapier integration that opens up the possibility of connecting to the 1,000+ apps on Zapier.<>
You’ll find integrations for:
- eCommerce platforms
- Social media
- Content management systems
- “Other” (a catch-all for everything else)
This raw number is a little bit less than some other email marketing tools. But honestly, it’s not really about the raw number. Instead, it’s about whether or not the tool has the specific integrations you actually need.<>
So – I’ll leave this one up to you. If you absolutely need an integration, you can check out the full list here, or you might be able to connect via Zapier if there’s no official integration.
GetResponse Isn’t Just For Email!
So far, I’ve talked a lot about GetResponse’s email functionality. <>
But here’s the thing:<>
GetResponse isn’t just for email – it also includes functionality for landing pages and webinars.<>
Before I finish out my GetResponse review, let’s cover those two areas…
Build Your Landing Pages Using A Drag-And-Drop Editor
For your money, GetResponse also gives you access to a drag-and-drop landing page builder tool, along with plenty of pre-made templates and support for A/B testing.<>
As with creating an email campaign, you’ll first get an option to choose from the pre-made landing page templates or build one from scratch:<>
Then, you’ll be in the drag-and-drop editor, where you can customize how your landing page looks. You can also use all those buttons on the right side to add new content, like a PayPal Buy Now button or a form:<>
The landing page builder also includes a separate mobile version that lets you set up how your landing page looks on mobile devices. Again – the focus on responsive design here is really nice with how much the web is shifting towards mobile.
Run Live Or Pre-Recorded Webinars
Want to run a webinar? GetResponse can help you do that, too!<>
When you set up your webinar, you’ll get a unique URL, along with options to control start time and registrations:<>
After that, GetResponse can help you record your webinar content from either your computer or your phone (you can either record live or in advance). Then, your attendees can tune in from anywhere in the world.<>
The best thing about this feature is how it’s integrated into the rest of the GetResponse platform.<>
For example, you can send out emails to your list about your webinar, drive that traffic to a landing page, and then send out email reminders before your webinar goes live. And after it finishes, you can manually or automatically send out a follow-up series, as well.
GetResponse Pricing And Support
First off, GetResponse offers a 30-day free trial (no credit card required). So you don’t have to take my GetResponse review for gospel – you can test out all of these features for yourself at zero risk.<>
After that, prices vary based on:
- List size
A basic email plan for 1,000 subscribers starts at $15 per month. Then, prices go up as you add more features and subscribers.<>
You can see all the starting prices below:<>
GetResponse vs Mailchimp Price
MailChimp has a limited free plan. After that, paid plans for 1,000 subscribers start at $15 per month, which is identical to GetResponse.
GetResponse vs ActiveCampaign Price
ActiveCampaign’s plans for 1,000 subscribers start at $29 per month (billed monthly) or $17 per month (annually), which makes it a little more expensive than GetResponse.
GetResponse vs Aweber Price
AWeber’s plans start at $19 per month for just 500 subscribers, which makes it significantly pricier than GetResponse.
Final Thoughts On GetResponse
GetResponse gives you access to a ton of features for a price that’s more affordable than much of its competition.<>
The email marketing functionality lets you do everything from sending a simple newsletter to building detailed automation workflows.<>
While the interface can look a little dated at spots, GetResponse does a great job of making this functionality accessible to both casual and advanced users.<>
If you’re willing to pay a little more, GetResponse can also go beyond email and help you with landing pages and webinars. Again, I think the biggest benefit here is the integration. By adding these features, it makes it super easy to connect all of your marketing efforts together.<>
All in all, GetResponse is definitely worth a look, especially if you’re on a budget. You can get started with a 30-day free trial (no credit card required), so sign up and see if it’s the right tool; for you!<>