How To Increase Google Ranking of your blog

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How To Increase Your Website's Google Ranking

Wondering how to improve and increase your Google rankings?

Whether you want to learn about blogging or are already have money-making blogs, you’ll know how important it is to rank your blog on the SERPs.

The traffic that comes from a search engines is known as organic traffic which is considered to be the best traffic among all the traffic sources. When it comes to search engines, Google tops the list.

Therefore, increasing Google ranking is the foremost goal of every blogger.

In this article, I will walk you through the strategies that are important to implement in order to improve the Google ranking of your blog.


How To Increase Your Google Rankings (Fast & Free)

If we are talking about increasing Google ranking of the blog, then we need to opt for the best SEO strategies.

Yes! SEO, because as the name says Search Engine Optimization, is the one thing that can help you increase ranking of your blog in Google.

SEO is done in two phases namely On-page SEO and Off-page optimization.

On-page includes the optimizations that are done on the blog, and off page mainly includes the link building parts in which you build or earn inbound links to your blog.

Google considers hundreds of factors to rank web pages in the search, but backlinks are the biggest factors among all other factors. Google is much unpredictable, and it keeps on updating its search algorithm so many times every year.

Optimize Your Website For On Page SEO Factors

Let’s start with On Page SEO strategies to optimize your blog for.

As I said above that it is the on Page SEO technique which is done on the site. Below are the steps included in it:

1) Keyword Research and Distribution

The goal is to find the best keywords with good search volume and then get ranking with them to get more traffic on the blog. Use this SEMrush free trial coupon and discover more keywords that your competitors are ranking for.

Keyword research is the technique in which you find profitable keywords using various keyword research tools.

Once you are done with the research, there comes the distribution of those keywords on the blog. You will read about it further in this article.

Must Read: KWFinder review (How I use it to find profitable, low-competiton long tail keywords)

2) Writing Meta Title and Description

Once the keyword research is done, you have a set of profitable keywords with you so now you need to write the Meta title and description for your blog posts.

While writing the Meta title always try to keep the main keyword at the beginning and keep the title short somewhere around 60 characters(spaces included).


Suppose you have a main keyword “car repair” then your title should be something like:

Car repair garages and spare parts center.

You can see that I have used the keyword at the beginning that is what recommended.

After writing the title, write good descriptions. They must be written well because they are visible in search and on social media as well in the previews.

Social media share snippet
Snippet in social shares

Though, Google doesn’t consider the description as ranking factor so whether you use keywords or not in it is completely fine. Try to limit the Meta description within 160 characters(spaces included).

3) Write killer content and optimize them with keywords

  • Write killer content

This is one of the most important tasks while doing SEO. Content is the most important part of a blog or website. So write well researched, descriptive content without breaking the flow(if you use keywords forcefully then it breaks the flow of the article badly).

Write for humans, and not for bots. Use this checklist for things to do before publishing a post.

  • Keyword Distribution

If you want to rank you still have to focus on keywords. Keywords are the main things of SEO, and placement of them matters a lot. So while writing or after writing, make sure you have placed keywords:-

  1. In the post Title
  2. In the first paragraph.
  3. In the H2 tag.
  4. In the H3 Tag
  5. In the last paragraph.
  6. Throughout the content within 2% keyword density.
  7. In the Alt text attribute of Images.
  8. Make use of Heading Tags

Make use of H1, H2, and H3 tags because these are important, and impact the Google. Always try to have only one H1 on a page, and then use H2, H3 and H4 for subheadings. Putting keywords in these Heading tags can greatly benefit your blog.

  • Interlinking

Interlinking is linking other blog posts of the same blog using relevant anchor text. Internal linking is important because it helps you to hold the readers on the blog for longer that result into lower bounce rates which in turn understood by Google that your blog is offering good user experience.

So, your blog gets into the good books of Google which is a good sign to increase the Google ranking of your blog.

  • Outbound Links

At once, giving outbound links to other blogs or sites doesn’t look to be beneficial, but it does. Link other online articles of authority blogs whenever it is needed.

It helps as Google considers that your blog is offering a good user experience by giving the readers good content as well as good references where they can read about few things in even more details. So, again it helps you build credibility in Google’s eye.

Bonus benefit: Linking out to other’s article also helps you get noticed by them, and then they do share your post over their social profiles as well. In many cases, they do mention you in their next articles.

4) Optimize your images

Add Alt text to every image you use in your blog posts. It helps your images rank well in Google image search, and you cannot simply ignore this source of traffic. It can be a great source of traffic if done right.

Always keep their names either with keywords or with some normal text.

Backlinks.jpg, build-backlinks.png = Good

1.jpg, 21.png = Bad

5) Lower your blog loading speed

Google gives preference to the faster loading sites in its search pages, that means if you are having quality content on your blog along with fast loading speed then you can get very good Google ranking.

Therefore, work on improving the page speed. You may use the google page speed tool to know whether your blog is slow or fast. If it is slow, the tool will display the suggestions to improve.

By following these suggestions, the blog’s page speed can be improved.

6) Optimize your images

URLs must be optimized as they put a big impact on Google. You should have a short and clean permalink.

It helps understand Google what the content is all about. Always try to keep one of your keyword in the URL. But this tip is now getting older because Google is now showing links in different way in Search. If your theme supports breadcrumbs, google shows it instead of the link.

use of breadcrump in seo

It shows the category in place of the full link of the article, though if you click it will take you to the article itself.

Here are a few other things you can do to increase your rankings in the SERPs:

  • Create sitemap.xml, and submit it into Google webmaster tools
  • Create robots.txt file in order to disallow certain pages
  • Make the blog Mobile Friendly.

That’s enough for on-page optimization.

Focus On Off page Optimization

Now comes the tough task, off-page optimization in which you will learn about link building.

If you do not know what backlinks are, click here to read my detailed guide on SEO backlinks.

Before you start building links for your blog or different blog posts, I would suggest you to analyse your existing backlinks to know whether you have quality links only or you have bad neighborhood links and unnatural links as well.

Spend your quality time in this analysis because it’s very important as if you have even few of bad links in your blog’s link profile, then it can hamper the ranking of the overall blog.

Analysis helps you know the link types. So if you get some bad links, then use Google’s Link Disavow tool to remove them from your blog’s link profile. It’s required because bad links or links from low quality, unrelated sites don’t help rather they create issues.

In the early days, building links was very easy as you could build links by using directory submissions, article submissions, and link exchanges but due to increasing search spam Google has devalued such kind of link practices where anyone can come with low-quality site, builds 1000s of links, and rank on 1st page.

Things have been changed!

Now you must have to work first on your on-site SEO and content quality that I have already mentioned earlier in the article. Once your content is helping someone, there comes to build some links naturally.

Let’s have some talks about the working ways of Link Building

While working on building links for your site, you have to make sure that your site doesn’t get penalized. There are many types of link penalties Google can put on your site.

Link exchange, using same anchor text for building thousands of links, sidebar links are prone to get you inbound unnatural link penalty. So it’s very important to build links in a way that your links are natural.

  1. Practice Blogger Outreach

This is one of the ways of link building which is being done by many good and professional bloggers.

First of all create killer content on a topic, and then go find out few blogs talking about the same topic. Make a list, say you have gathered 5 such blog posts. Now, write a good email to the authors of those posts admiring their efforts along with sharing the link of your post. Ask them to include the link if it looks worthy to them, and can add some value to their content.

This strategy looks easy, but it is not! 1 or 2 out of the 20 you email, will add your link in their posts, but its worth as every quality link counts.

Note: To use this method of building links, you must have great articles published on your blog because no one will like to link to your post until your article is really amazing and a treasure of information.

You can do it in something different way as well that is called skyscrapper technique – The term proposed by Brian Dean of

You can read the steps of doing it differently. In this, you have to first find out the content in your industry, and then write a better piece of content on the same topic. Then reach out to them and ask for linking your article.

  1. Broken Link Building

Being a blogger you must be visiting too many web pages on everyday basis, right?

Why not make use of those normal surfing hours?

Let me tell you how?

While surfing, try finding the pages which have linked few blogs or blog posts as resources, and there look for the broken links. To check manually can be a cumbersome task so use this plugin that quickly finds broken links.


Once you find the broken links, check if you have any article on your blog that can replace the link. If yes then you should reach out the blogger and tell him about the broken link, and send him your link as well so that he can replace it.

In other case, if you don’t have such article then create one for it, and then email to the blogger.

This strategy works in most cases because no blogger would like to keep a broken link on their blog, so most of them would be happy to add a working link in place of the broken one.

  1. Submit your blog to sites like

Alltop is a Page Rank 6, DA 78 website, which allows you to submit your blog, and once your blog is approved, it will fetch the feed of your blog to show the 5 latest articles.


The best thing is the links your blog gets from here are dofollow.

These are few working methods to build links, but mind it that some of them are extremely time-consuming tasks.

Want more ways to get quality backlinks?

Here are some proven strategies on how to build backlinks.

Conclusion: Increase Your Google Rankings For Free

To increase Google ranking of your blog or website you have to follow the best SEO strategies. As you read in the article, you must have good on-page optimization first, and then get quality backlinks from various sources.

As many quality and natural backlinks you will get for your perfectly optimized blog and blog posts, you will see your search ranking improving everyday.

Further Reading:

  1. How to write epic blog content.
  2. Essential things to do before hitting publish.
  3. How to strategically use “controversial posts” to garner links and page views.

DigitalGYD content is free. When you purchase through referral links on our site, we may earn a small commission.

Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers start, grow, and scale their blogs into profitable businesses.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.

14 thoughts on “How To Increase Google Ranking of your blog”

  1. Suraj

    Wow!!! nice Experiment Swadhin. As a newbie blogger, Can you pls help me to select the best group buy SEO tools? which group buy SEO tool is good? Is it really work or not? Waiting For Your ans dude…

  2. Kumar Chandan

    Hi Swadhin,
    Indeed great tips.
    Yes, organic traffic is the best among all so it needs lots off effort to get in, just because SEO is tough nut to crack and day by day it’s getting even tougher as we all know about the ups and downs in SEO market Google pushes.

    Though, if SEO is done properly it gifts you huge traffic. And to do proper SEO we need to follow basic guidelines of SEO. The guidelines, you have mentioned very well.

    For me, Title, Meta Tags, HTML repair, Image Repair, Content repair and links repair are magical.
    Thanks for sharing such a wonderful tips. :)

  3. Sonam Asrani

    Hello Swadhin,

    Nice post Indeed. One of your great write-ups. I try to follow all the on page SEO tricks you mention. But, the two important and new things I learnt from this article are bloggers outreach and Alltop. I will try to submit my blog in alltop, as it seems a great way to get dofollow backlinks and promote our contents.

    Thanks for sharing!

  4. Davinder Bisht


    i seen second time well-written content after shoutmeloud and i enjoyed reading but i think mobile resposive is also important now days to get rank on top in google


  5. Swadhin Agrawal

    Hi Apoorv,
    Glad you could make out here. I am sure you’d have positive results. Try it out and do tell me :)

  6. Swadhin Agrawal

    Hi Tonmoy,
    I am glad you liked the post. You are doing pretty well Tonmoy. When I had my blog at three months I ahd pretty less resources. You are quite good and I wish you all the success. :)

  7. Saurabh Tiwari

    Hello Swadhin Sir,

    Today I Logged in Facebook and saw this post. Thanks for this wonderful article.
    Informative post for me. I am damn sure i will rank for any post or blog after doing all the things which is mentioned you in this article.

    Thank you again for this article and your kind help :)

    • Swadhin Agrawal

      Hi Saurabh,
      I am glad you liked the post and found it helpful.

      If you follow the on page SEO and off page SEO properly along with power content, not ranking would be a gone thing. :)

  8. Vinay

    Hi Swadhin,

    You are right that good Google ranking helps a lot. There are many sites that solely depend on the organic traffic and they reach the top just on the basis of SEO.

    You’ve mentioned all the important points to take care in terms of SEO and I’d say that improving your blog speed is a big one. I’ve experienced that on Aha!NOW and Lorraine has put up a proof on her blog after I worked on it to reduce its load times. You can almost double your blog’s organic traffic if you make it fast.

    Thanks for including the link to Aha!NOW post and my blog services page. Thanks for this useful guide as well.

    • Swadhin Agrawal

      Hello Vinay sir,
      OMGee What a pleasant surprise. I always waited to see you on my blog. I am glad yo at last appeared on the blog. Welcome sir :)

      Definitely sir, blog loading time is truly essential and crucial. One thing that inspires me the most is despite Aha!NOW having a bigger community, more posts, more images and everything large, it has one thing much smaller than my blog. That is blog loading time. :D

      Aha!NOW post is a resource sir. It had to be included. And about your blog services page, I know there are tons of bloggers who are technically challenged like me :P so I think giving them a trusted link to someone who is an expert will actually help them.

      Thank you for your kind words sir. :)

  9. Adeel Sami

    Hello Swadhin,

    One of the best article I read today! Probably saying it an article is wrong, I would say it the guide!

    Most of the bloggers especially the new ones do believe that blogging is all about writing, inking without thinking if relevant or not, and sharing on social media and that’s it.

    True that your content has to have value or else it can cook up in back pages of Google being ranked for unrelated keywords.

    The visitor landing from search engines are those who truly are after the content. They could be a consumer wanting to an electronic appliances from your online store, or some wanting to acquire web designing service from your services page, some are in trouble with their blogs or want to know what’s the latest cooking in the industry and examples won’t stop. So, the visits we get directly from search engines are the truest ones who are after our content to solve their problems.

    I liked your idea about broken link one! Truly spot on!

    I will be reading about that guest post from Atish!

    And what I picked from this guide that I have to slow down on few things! :)

    Thank again, Swadhn, for this piece!!

    ~ Adeel

    • Swadhin Agrawal

      Hi Adeel,
      Can’t thank you enough for those awesome words of appreciation buddy.
      I agree with what you think about new bloggers. its time they should think of their content in a new way. just “inking without thinking” (as you said) is totally useless.

      Definitely search engine traffic is the most important one and that is more convertible too because they are in the “lookout” of the products than those that appear by referral lines.

      Do give that a try. It works charms.

      I will surely waiting to hearing what yo have to say about Atish bro’s post. :)

  10. Sasidhar Kareti

    Hi bro,

    For a beginner or a pro, all those points that you a have mentioned are a must-doers. This post describes the experts’ statement “blogging is not writing and hitting that publish button”. Very well written bro. A kinda masterpiece of your posts.

    Thanks for sharing it. Have a great day :)

    • Swadhin Agrawal

      Hi Sasidhar bro,
      Thank you so much for those kid words bro. I am so glad you found it useful. Yes we all do miss so much by notoptimizing our posts and hitting that publish button very soon :)

Comments are closed.