How To Improve Your Search Engine Rankings (Updated for 2023)

Looking to improve your search engine rankings?

With the always-changing Google ranking algorithm and competitors trying to fight for the #1 position, it gets really difficult to improve your search engine rankings. 

So, what should you do to rank your website higher in search engines? 

There are literally thousands of articles regarding this topic out there. In my earlier days, I used to scratch my head around trying to get my website ranked on Google. 

After years of trial and error, I found some solid SEO strategies that worked for me multiple times to improve my rankings. 

And, I’m going to share this all with you in this guide. 

I’ll show the different strategies that will help you improve your Google rankings. 

Without wasting any of your time, let’s get straight into it. 

You’ll find hundreds of articles online talking about the different strategies to improve your search engine rankings. 

But here’s the deal: 

It’s not about implementing different strategies or tactics to improve your rankings. 

Instead, you should follow only a few strategies PROPERLY to ensure that you rank for your desired keywords. 

I have mentioned some essential strategies that you MUST follow to rank higher on Google. For the sake of helping you understand them easier, I have categorized them. 

It all begins by finding low-hanging fruits and optimizing your website for them. 

1. Check the search console for low-hanging fruits

Here’s one common mistake everyone makes: 

Publishing new content and trying to rank it on Google. 

But, if your existing content is struggling to rank on Google, your first priority should be to improve its rankings and not create new content. 

And, to do this, you need to check your Search Console to find low-hanging fruits. 

Here’s how to do it: 

Go to Search Console > Performance. You’ll see your performance report like this: 

This report is not showing the positions of the queries. To get the position for the queries, click on ‘Average Position.’ Now, the position will be visible next to each query. 

Look at queries that have a high number of impressions and clicks despite having low rankings. For example, I highlighted three queries in the image below that have the potential to rank higher on Google. 

These queries are low-hanging fruits and with a little effort, they can be pushed to the top of Google search results. 

The question is: 

How do you push them to the top? 

This can be done in many ways. Here are some of them: 

• Updating the content 
• Building links 
• Promoting the page to get traffic 

I’ll be talking about these methods later in the article. 

For now, let’s discuss how you can utilize low-hanging fruits even further to improve your rankings. 

2. Delete low-value pages from your website

When we talk about optimizing low-hanging fruits, we always think of improving existing content that has the potential to rank better on Google. 

But, have you ever thought the other way around? 

Yes, there are pages that are sucking out the potential of your website. I call them ‘low-hanging dead fruits’. 

And: 

You should pluck out these dead fruits from your website. I’m talking about removing low-va