Quizzes are a great way to boost user engagement on your website. Sites like Buzzfeed are already cashing by making fun and interactive quizzes that get tons of social media shares.
If you’re wondering how to make your own quizzes, today’s post is all about it. This post will walk you through the various steps required to design interactive quizzes that will drive traffic and boost sales on your blog.
As marketers, we employ various types of content with an aim to improve customer relationships/loyalties, boost engagement and raise brand awareness. These became some of the top content marketing goals for the year, and 32.3% of marketers already have a content marketing strategy in place.
It’s hard differentiating the effectiveness of one piece of content from another, and with our busy schedules, we don’t have the time to implement each and everyone type of content into our marketing strategy. So for time’s sake, what you want to know is what kind of content has been known to perform consistently well that you can implement into your marketing?
Unless you’ve been living under a rock, you should be relatively familiar with what circulates on social media networks. The kind of content we’re looking to utilize in our marketing strategy is something you may have come across at least once in your lifetime. You’ve probably even interacted with this piece of content but never considered using it from a marketing perspective, I mean, it is one of the most underrated types of content out there after all.
We’re talking about online quizzes.
Social media quizzes in general, have the innate ability to attract audiences and engage them in an entertaining level, and that’s just scratching the surface. Underneath, these quizzes, when applied to a marketing strategy, can increase brand awareness, generate leads and drive revenue. I am sure you’ve seen how your facebook feed is loaded with random quiz results shared by people. BuzzFeed leads the pack by creating super shareable quizzes. By the numbers, Buzzfeed’s viral quizzes have helped it to drive a massive traffic over the years. I’m sure that was enough to pique your interest, but why take my word for it?
Here at Interact, we’ve helped over 10,000 brands create over 25,000 quizzes, so saying we have a pretty good understanding of quizzes is an understatement. Today, we’ll be showing you how to create your own quiz for your marketing strategy, along with some of the best practices to make the most out of it.
After this step-by-step guide, even you might consider implementing quizzes as an interactive piece of content in your marketing.
Let’s jump right to it.
Step 1: Pick The Appropriate Title And Quiz Type
They say that 80% of readers gauge the worth of something by its title, and that’s quite a bit of pressure on you. So we’re here to give you several templates to choose from that have performed consistently with readers.
Choosing Your Title Template
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- The “Actually” Title – Did you know that including the word “actually” in your title can change an average question into a challenge? At that point, you’re trying to see how much someone actually knows about something in contrast to what they know in general. It really tests the boundaries of your audiences, and many are willing to rise up to the challenge.
For example, the quiz titled “What career should you actually have” has over 5m shares is is one of the top viewed quizzes on BuzzFeed. - The “Which (Blank) Are You?” Title – Have you ever wondered which Disney villain you most likely resemble? This one’s a classic. Because of human curiosity, sometimes we’re just dying to know what kind of ice cream flavor we are. They say curiosity killed the cat, but I say curiosity brings in the leads.
For example, the quiz titled “What kind of dog are you” went viral in no time with over 3.7m shares. - The “Celebrity Personality” Title – Take the “Which (Blank) Are You?” Title template and put a spin on it by replacing the (Blank) with a celebrity instead and you get this title template. This particular title resonates with more people because of the use of larger names,
- The “Actually” Title – Did you know that including the word “actually” in your title can change an average question into a challenge? At that point, you’re trying to see how much someone actually knows about something in contrast to what they know in general. It really tests the boundaries of your audiences, and many are willing to rise up to the challenge.