Quizzes are a great way to boost user engagement on your website. Sites like Buzzfeed are already cashing by making fun and interactive quizzes that get tons of social media shares. If you’re wondering how to make your own quizzes, today’s post is all about it. This is a guest post by JP Misenas and he will walk you through the various steps required to design interactive quizzes that will drive traffic and boost sales on your blog.
As marketers, we employ various types of content with an aim to improve customer relationships/loyalties, boost engagement and raise brand awareness. These became some of the top content marketing goals for the year, and 32.3% of marketers already have a content marketing strategy in place.
It’s hard differentiating the effectiveness of one piece of content from another, and with our busy schedules, we don’t have the time to implement each and everyone type of content into our marketing strategy. So for time’s sake, what you want to know is what kind of content has been known to perform consistently well that you can implement into your marketing?
Unless you’ve been living under a rock, you should be relatively familiar with what circulates on social media networks. The kind of content we’re looking to utilize in our marketing strategy is something you may have come across at least once in your lifetime. You’ve probably even interacted with this piece of content but never considered using it from a marketing perspective, I mean, it is one of the most underrated types of content out there after all.
We’re talking about online quizzes.
Social media quizzes in general, have the innate ability to attract audiences and engage them in an entertaining level, and that’s just scratching the surface. Underneath, these quizzes, when applied to a marketing strategy, can increase brand awareness, generate leads and drive revenue. I am sure you’ve seen how your facebook feed is loaded with random quiz results shared by people. BuzzFeed leads the pack by creating super shareable quizzes. By the numbers, Buzzfeed’s viral quizzes have helped it to drive a massive traffic over the years. I’m sure that was enough to pique your interest, but why take my word for it?
Here at Interact, we’ve helped over 10,000 brands create over 25,000 quizzes, so saying we have a pretty good understanding of quizzes is an understatement. Today, we’ll be showing you how to create your own quiz for your marketing strategy, along with some of the best practices to make the most out of it.
After this step-by-step guide, even you might consider implementing quizzes as an interactive piece of content in your marketing.
Let’s jump right to it.
They say that 80% of readers gauge the worth of something by its title, and that’s quite a bit of pressure on you. So we’re here to give you several templates to choose from that have performed consistently with readers.
Once you have the title of your quiz all figured out, it’s time to think of the kind of quiz that you want to make. Quizzes generally fall under two types, which we’ll go over now.
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After you’re settled on a title and the type of quiz you want to make, it’s time to get into the meat of the quiz. The questions are an important part of the quiz because it’s where you as a brand can establish a one-on-one connection with your audience. In a HuffPo post about what makes BuzzFeed quizzes viral, questions played a major role.
Here are a couple of guidelines to follow when coming up with your questions:
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Once all of your questions are set up, it’s time to proceed to the lead capture. This is where we’ll create a form that asks your audience for their contact information in exchange for their results. The purpose of the lead capture form is to collect contact information so that you can grow an email list. Collecting these leads will allow you to reach out to them later via marketing automation.
Here are a few ways to increase the opt-in rate of your lead capture via Quizzes:
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After you’ve gotten your lead capture all set up, it’s time to move onto the results. Since the results are what’s often shared on social media, you’re going to want to make sure that they’re worth sharing.
Here are some ways to optimize your results for sharing:
Needless to say, quizzes have worked for authority sites like New York Times, BuzzFeed, PlayBuzz etc and they can help you succeed too.
And that’s it. With a push to produce content that can perform well in your marketing strategy, social media quizzes are the way to go. We gave you several title templates to work with today, along with the types of quizzes you can choose to create on social media.
From there, we showed you how to create entertaining questions to drive audience engagement, followed by a few quick pointers on how to create an effective lead capture. Lastly, we included some of the best practices to get the most out of your social media quiz results.
If you’re looking for a fun and innovative way to boost your marketing, consider creating your own social media quizzes. You’re bound to find some solace in the comfort of using quizzes as an interactive piece of content for your marketing.
About The Author: JP Misenas is the content marketing director and audio/visual engineer at Interact, a place for creating entertaining and engaging quizzes that generate leads and boost sales.
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