Boost Blog Traffic: How To Direct Traffic To Your Blog
You’ve left no stones unturned to write a blog post. You share your blog articles on multiple social media platforms.
Still, you wonder why there is no traffic or readers on your blog?
Sounds similar? But, not anymore!
With this post, you’ll know how to Boost Blog traffic and increase your readership.
Traffic is like the result of the efforts you put towards building your blog. Better traffic motivates you to work even more and multiply it, but when you get low traffic consistently you won’t feel like working. If you want to know the genuine ways to drive traffic to your blog or website, I have this post for you.
I am here to list down the best ways to boost your blog traffic.
There are basically 4 sources of traffic from which you get visitors to your blog, and they are as:
- Organic Traffic: The traffic you get from Search engines (unpaid) such as Google, Yahoo, bing etc.
- Direct Traffic: The traffic you get directly on your blog which means the visitors open you site by typing the address into their browser’s address bar.
- Referral Traffic: The traffic you get from the links placed on any third party sites.
- Paid traffic: The traffic you receive from the paid campaigns such as from Google Adwords, Facebook ads, Bing ads and other networks. You have to pay for this traffic.
Every traffic source has its own significance and a site must get traffic from at least from the first 3 sources.
Let’s dig deep into the ways of driving traffic from different sources.
1) How To Drive Organic Traffic To Your Blog?
Organic traffic means the traffic from search engines. To me, Organic traffic is the king for blogs because it gives the best AdSense CTR and affiliate sales than what other traffic gives.
To build up search traffic you need to indulge yourself into SEO [Search Engine Optimization]. Yes, SEO is the only thing that can help you get organic traffic to your blog.
Below are few steps you should take to make your blog’s SEO better to get top search rankings, and thus better traffic from search engines:
a) Keyword Research:
The traffic cycle of a blog begins with the search queries a user types in the search box of their browser, right?
These search terms are called keywords and you should know what keywords you want to rank for. Keyword research is by far the most important and long-term blog strategy that can help your blog with visibility and traffic.
b) Meta tags for every blog post:
When you publish a post, it’s like adding a page to your blog. Therefore, it must have Meta title and Description. Write better Meta titles in which include one of your targeted keyword, and make sure the title doesn’t go beyond 60-65 characters (including spaces). Meta Title impacts search engines the most so you must have to write a better one for each article.
c) Meta Description
Meta descriptions should also be written well; you should use your targeted keyword 1 or 2 times in it. Write it as a sentence rather than just putting keywords. Make sure you write only 160-165 characters (including spaces) in it.
d) Content Optimization:
Content is very important part of a web page as far as SEO is concerned. Always write unique and well-researched content which can solve your readers’ problems. Scatter the targeted keywords throughout the content, most importantly use it the H1, H2 headings. If you can use at least one keyword in the very first paragraph, and in the very last paragraph of the article then it will better.
My Advice: Use keywords because that is what is going to bring you traffic but in order to keep that traffic and convert them to loyal readers or subscribers, focus on giving valuable information plus detailed problem-solving blog posts.
Don’t write very small articles because Google loves the descriptive content, and you may also target more keywords in the long articles. Most importantly write evergreen content which never gets old and drives you consistent traffic.
While writing, keep interlinking in your mind. Add links to the old articles with relevant anchor texts. It improves the overall linking structure of the blog. You may also link out to some informative posts published on other blogs wherever required.
Add images in the content as well, and add alt text to every image. You may use your keyword in the alt text. These are the things you need to do on the blog in order to optimize every article so that it can rank well in search engines, and thus, traffic may be generated. Here is a complete post on image optimization.
Now, there comes, Link building that improves the ranking of the blog post in SERPs. I have a detailed guide on building them the SEO-friendly way.
You might be thinking that instead of traffic generation ways, I am telling you the way to do SEO. But don’t get me wrong because when it comes to driving organic traffic to your blog, SEO is indeed required so it was important to be discussed here.
e) Get your blog optimized for search:
Whenver someone complains about having no traffic, the number one thing to consider would be is the blog optimised for search engines. Because that is the thing responsible to increase your direct traffic. Here are a few things you should consider adding to your checklist:
1) Are you using a SEO-optimized theme?
A good theme makes your blog more optimized for crawling of search bots. Themes by Studiopress have been trusted and used by almost every authority blog. Some blogs like ShoutMeLoud also claim to have seen a bump after switching to genesis themes. Even my blog powered with genesis themes by StudioPress. I can vouch having seen a traffic and ranking bump after using it. Click here to learn more about Genesis themes.
2) Make your blog conversion optimized
When your blog looks cluttered, your pitch goes down. Having a beautiful layout, a lot of white space and well alligned article structure converts visitors into subscribers. If you are not a designer and want to create landing pages or make your theme conversion optimized you should try using thrive landing pages. I use them and they are just the best.
3) Use proper plugins:
I have alwaut using the right number of plugins on your blog. There is no need to use all or too many of the pplugins out there. If you want plugins to boost your SEO I have listed the best SEO plugins for WordPress (choose only 1 or 2 of them). If you want to boost engagement you can use any of the plugins listed here. Most of these plugins are free of cost.
Recommended reading: 10 things to do before publishing your blog posts.
2. How to Drive Direct Traffic to your blog
To drive direct traffic to your blog, you don’t need to build backlinks rather you need to do branding. You need to build a good brand for yourself and for your blog so people wait for you to post your next blog post.
For example, many of us always wait for the next article on quicksprout and backlinko because they have built a great brand in the niche they are working. We know that these blogs always share great information and practical tips, that’s why we do wait for them to publish their next article.
Thus, branding is indeed important to get more direct traffic. Few of the ways you may try out to enhance branding on your blog:
a) Brand your Images and graphics
Create informative infographics, and add your blog’s signature at the end. Then get it published on multiple blogs initially, and then you will notice more bloggers will be publishing that infographic on their blogs. The name you add at the end as signature works well and build a solid brand for you. Most of my images have my branding or blog URL. Even if someone copies my blog images, either he can’t use it or in case he does, his audience will be quick to know about my blog. This is branding!
b) Make use of social media
Make use of Social media to promote your blog. When your friends and followers keep on getting update from your blog in their newsfeed then your blog gets fixed in their mind naturally, and whenever they want to see something on your site, they just type the URL in the browser and open your site.
Increasing direct traffic for your blog takes a bit of time because when your blog is new, no one knows it but after a year or so, many people remember it with its name.
c) Choose a reliable hosting:
Many times, a cheap hosting costs you even more than what the costliest ones do. How? By betraying you. Most cheap hosting services do not keep your server active and your blog goes down every now and then, Sometimes, it would be opening at your end but not for someone overseas. Now this reader would never bother visiting yoursite again, because c’mon there are a heck lots of sites other than yours. Definitely not a good sign for branding!
Some shared shoting also host malicious websites and adult or casino blogs on your server, this is the worst that can happen. Google thinks your blog too falls in that catagory and thus demotes it. If you still want shared hosting, I use and recommend Bluehost. Click the image below to avail exclusive deal of Bluehost at only $3.49.
If you want VPS, I have listed sme of the world’s best yet affordable VPS hosting services for your blog. Check it Out!
3) How to Drive Referral Traffic to your blog
Driving referral traffic to your blog is a time-consuming task but it’s very important to get referrals because those visitors are the ones who are actually interested in your content. The reason is, they read the post title first when they see the post either on Facebook, Google+, Twitter, in commentluv links, so they click only if they are interested in the post. Thus when they come they do spend time on your blog.
Pro Tip: Write Killer Headlines to increase the CTR of the links you have shared on social media sites or other sites.
Below are the best ways to get referral visitors:
a) Blog commenting:
It is one of the best ways to drive targeted referral traffic to your blog. Not only me but the experts also agree with this. For example, you may check out this video post on Quicksprout in which you will learn how to drive targeted traffic from blog commenting.
You can install the commentluv plugin (read review) for your blog that leads to additional comments and thus more traffic.
b) Social Sharing:
People are the readers, and they hang out mostly on social media websites such as Facebook, Google+ twitter, Pinterest, and LinkedIn. So sharing every blog post on these social sites can get you a good number of visits.
I am able to drag so much of traffic from Facebook and LinkedIn because I am working more on it. Therefore, you should make use of free social sharing sites to drive referral traffic to your blog. Here are 39 ways I use to promote my blog on Facebook. Take a look if you want to!
- How to get a lot of likes on facebook and drive traffic back to your blog
- How to make viral quizzes like BuzzFeed and drive massive traffic
c) Using Blog communities:
There are many good blogging communities are live on the Internet which you can use to drive traffic to your blog. You can share your article on these sites, and also do some activity like voting, sharing and commenting for others’ blog posts in order to get the same from different people out there.
Few of those communities are:
d) Guest blogging:
In Guest blogging strategy, you publish a blog post on other blogger’s blog and in return you get an author bio and link to your blog. Google is now against the guest blogging practices which are done for link building purpose[SEO Purpose], so try not to use it for SEO purpose but you can always use it to drive referral traffic to your blog. Make sure to add rel=”nofollow” tag to the links you get for your blog so that Google will not have any issues.
4) How to drive paid traffic to your blog
As the name says, you have to pay to get traffic. Google Adwords, Facebook ads, Bing ads and other advertising networks take money from you and show your site’s ads in their publisher network websites and blogs. However, paid traffic is uncommon for blogs, and is mostly used for business and E-commerce websites.
Traffic is important for your blog thus getting to know the right ways to drive traffic to your blog is important. This post ain’t boasting something you don’t know as I wanted to frame a mini guide for quick reference when someone wanted to know how to create traffic for his blog posts. Hope this helps! How do you drive traffic to your blog? Share your thoughts in the comments.