How to promote your business on Facebook: 39 tips on Facebook marketing
If Facebook were a country, it would have been the most populous one on this planet. Here is how to leverage its audience for your business goals. Use these 39 of the best tips to promote your business and learn how to get more likes on Facebook.
On it’s 2014 financial summary Facebook said, it had 1.39 billion active users. Ironically China, where Facebook is largely blocked, has a population of 1.36 billion people.
If this was not enough, Facebook is thinking to get 4 billion internet deprived people online says Sheryl Sandberg, the COO of Facebook.
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If you are a business, an online entrepreneur, an artist or anyone who makes a living online, Facebook is a must-have in your marketing strategies for business. You should start building an effective Facebook strategy no matter what.
— Mari Smith Ⓜ (@MariSmith) March 26, 2015
Here are 39 Facebook marketing tips that will help you promote your business on Facebook and expand your reach on the platform. These Facebook post ideas and tactics will help you generate more leads through Facebook in addition getting more likes and shares and click through rates.
You can surely try out the best Facebook paid ad campaigns to get a wider paid reach, but make sure to optimize it at the free level first so that you can get better ROI from paid campaigns if you use them at all.
1) Be the real you:
Being you is the first rule on any social media. On Facebook, your audience is connected to you emotionally. Try being (the real) you. Here are some points to keep in mind:
- Get your real name on your profile: “Princesses” and “Kings” don’t appeal on Facebook anymore. So drop them from your first name.
- Fill your bio correctly: Tell them who you are and what you do. Your BIO is the first thing a prospect will look for on your profile. So share your values and company ethics.
- Have your language simple: Too geeky words might scare your audience away.
- Also, make use of SEO: Include the terms you want to appear for when searched online.
2) Connect with your target influencers:
When you are on Facebook, you cannot just sit hands crossed and hope for people looking for you. Not at least if you aren’t Mari Smith or Kim Garst.
So instead take the move from your end. Send friend requests to the influencers you want to connect. As Facebook profiles are more of a personal, a brief introduction is useful. May be a message showing how you first knew each other or an interaction on their blog.
This will help you to get influencers promote your business on Facebook. Needless to say, the conversion rates will sky-rocket.
3) Like pages as your page.
If you want your Facebook page to be seen by a large audience the best thing is to like other pages as your page. And then comment on them and interact on their posts.
This will bring your business into their notice and thus you can create new relationships on the network.
Moreover, using this trick you can steal your competitors’ fans by actively providing value to their posts.
4) Be active and act on notifications.
When you like a new page just click the dropdown on the like button and it shows various options including one that tells you to get notifications for its update.
Same can be done with profiles. Just visit existing friend’s profile and hit the “friends” button to enable or disable notifications from him.
Recently, facebook has introduced a green responsive badge for pages, this is for brands that respond to 90% of the customer messages to their facebook page and that too within 5 minutes of receiving messages. The coveted responsive badge ads to your business credibility and is a good way to promote your business values on Facebook.
Sharing on pages and profiles:
5) Share motivational posts:
People come to social networks to freshen up and to lighten up. Share positivity with them. Quotes and inspirational images get maximum likes and shares on Facebook. Use this to create an audience base that can relate to you.
Here is a mammoth list of Inspirational Robin Williams Movie Quotes to help you get started. Just pick one and post it now.
6) Share humorous posts and memes:
Humor on Facebook sells like hot cakes. Post images of LOL cats or memes depicting the scenario of your industry. This will help to show the lighter side of your business to your audience.
7) Share your office and business pictures.
Want to show transparency in working procedures? Use Facebook as a showcase of your office pictures. A clean and professional layout of your desk might do much to incline a customer towards your brand than just plain statuses.
8) Share the breaking news:
Share the latest news and first off information on your industry as well as the world in common. This will shape you as an informative individual or brand and people will enable notifications for you. This will help you when you want to get heard.
9) Post a personal picture.
No one likes to interact with robots, show ’em that you are a human behind that company logo. Sharing something different (like this) than your normal routine can help you get more likes and comments. Personal pictures will not help in getting enough shares, though.
10) Have variations in test status updates:
Share super short text status updates (<120 characters) to super long statuses (63K maximum). People interact more with short or uber long posts. Short quotes or facts as status gets great shares on facebook.
11) Use keyword research:
Use keyword research to see what is popular on Facebook and what you need to do to get more user interaction on Facebook. With proper keyword research, you can write better posts that will increase your organic reach on Facebook.
12) Share your blog posts:
Your blog is the best place to for someone to get an idea about what you do. If your target audience is on Facebook and is already following you, why not leverage them to increase your blog readers. Share your blog posts as soon as they are cooked. I personally have seen posts titled “New Blog Post” as headlines have great interaction and help in getting maximum shares on Facebook.
Bonus tip: You can track your individual clicks on your links by using a URL shortener like Goo.gl or Bit.ly. I know analytics shows you Facebook clicks but this can be handy.
13) Share a naked link:
Don’t write an excerpt about the post. Let your URL speak volumes.
14) Share an excerpt of your blog post:
Sometimes an excerpt might be a good change. Write a short brief of your post just above the link you share. You can also use this trick to create a buzz around your “not yet published” posts.
15) Use Hashtags:
Hashtags do a lot to increase the reach and life span of your Facebook post. Use appropriate hashtags to gain more user interactions. Limit hashtags to two or three at most. You can even have your own branded hashtag to give your business a brand makeover on facebook.
Using trendy hashtags can be a good Facebook marketing idea for businesses too. But beware to add relevant hashtags. You wouldn’t want to sky-rocket your blog’s bounce rates by having someone land on your health related post from a click on a post with #Iphone6 hashtag.
16) Share an image related to the post along with a description and the link:
17) Avoid click-bait:
Facebook recently updated their spam policy and now punishes for asking users to click on links that appear spammy. It detects the time spent by the users on your links. The more time they spend the valuable the post. And if they return back to Facebook as soon as they click your link it shows your post was a click bait.
18) Share posts with “high-shares resulting” words:
According to Dan Zarrella, words like “Facebook”, “most”, “why”, “health” etc. get maximum shares. Leverage these high shares resulting words to maximize reach of your content on Facebook.
19) Avoid words that get the least shares;
Your headlines have great significance on CTR. Avoid words like “vs”, “apps”, “reviews”, “twitter” etc. to prevent fewer shares. Here is a more detailed list of least shared words on Facebook.
20) Don’t just load it with links:
Facebook isn’t about dumping links. If you do so your account will be no better than a barren desert. Instead interact with people. Try to add value to others by showing activity on their profiles and pages.
21) Share something helpful:
“The psychology of sharing” a study conducted by New York Times Scientists reveals that 945 people share a post only because they think it will be helpful for others. Hence, share updates that will be helpful to your fans and followers. People won’t hesitate to share.
For more ideas on what to share on Facebook this post read on Mari Smith’s blog.
22) Conduct a poll:
Conducting a research for your upcoming product? Are you writing on a topic that needs a vote or poll? What else can be a better platform than Facebook, world’s most used social network?
Use Facebook polls to collect audience insights or simply for fun.
Your questions can be anything here are a few:
1) Who do you think will win today’s football match?
2) Which is your most favorite of the three products we offer?
3) What are the features you expect from our ___ product, in our next update?
You can use this link to conduct a poll on Facebook.
23) Declare the results of the poll.
You can then declare these results on Facebook or use it as a lead magnet. If you got a large number of people responding to your survey, put the results on the top of your business page by pinning it.
PRO TIP: You can also announce special discount coupons you have for your audience. Like I recently did with my Grammarly student discount coupons.
24) Run contents on Facebook.
Facebook is fun. It’s lively. Use Facebook’s amazing and energy filled audiences to run a contest. Contests can be a good idea to uplift the activity on your account.
Use shortstack, Heyo like tools to run contests on Facebook. You can also run mini giveaways by simply asking friends and followers to comment on a post with a number (in a given range say, 1-100) and then selecting the winner through random.org which will select a random number and the first commenter with that number wins the contest.
25) Use your cover photo as a notice board:
You can use your cover picture to display a ton of information about you. Apart from being an attractive image, a cover photo can do a LOT more.
Use it to display information about your other profiles and the work you do. You can also use it to show off your accomplishments. As the cover photo is a prominent section of both your profile and your page it is sure to grab eyeballs.
Wasn’t that a fab idea to advertise your business on facebook for free!
26) Use it to feature your special and featured posts:
- Create a custom cover image for your special blog posts.
- Add the shortened URL in your image.
- Use a CTA button for clicking on the link (optional).
- While uploading the image edit its description to include post excerpt along with link.
- User clicks on the image and the lightbox appears with the picture along with the description.
- It’s a very unique idea for generating leads.
27) Announce product launches on cover images.
Facebook marketing tips for pages only:
28) Add a featured video on Facebook:
Facebook now allows you to add featured videos on your business pages which appear just above your about description. It’s a bigger than normal video thumbnails on the left sidebar. Sky is the limit for being creative with a video.
Use your Featured video for the following:
29) Entice your audience.
This video can be used as your ad copy. Tell them more about your brand. Give them an idea of something behind the scenes. Show your awards and stats. Entice them.
30)Use Facebook native videos to tell them why they should like your page.
31) Tell them about your personal self.
32) Describe your work ethics.
33) Announce a product launch and advertise it with videos.
34) Use the call to action buttons:
Facebook recently announced introduction of CTA buttons to help page admins increase their customer acquisition efforts. Now you can use Facebook’s call to action buttons to generate leads, sell products directly and also for making users play games etc.
The seven CTA buttons include:
- Book now (to book a ticket or reservation to an event etc.),
- Contact Us (for quick contact),
- Use App,
- Play game,
- Shop now,
- Sign up (for email lead generation) and
- Watch video.
Use Facebook groups:
35) Create a special group on Facebook for colleagues:
You can create a secret Facebook group for colleagues to interact and collaborate on projects. Facebook groups support file uploads in multiple formats for easier sharing. This could be a great way to business marketing with facebook.
36) Create a group for already customers:
You can create a Facebook group of already members of your products to discuss their reviews, help them and serve as customer support. It would help you to create a close-knit community of raving fans on Facebook.
37) Use groups to share special premium tips and tricks:
If you have a loyal community around your blog, ask them to join your group. Here you can interact with other members (and members amongst themselves) to share special tips related to the industry.
38) Create an event:
Events are SO important around a product launch or celebration time for businesses. You can create an event in your group (you can do it through your profile too) and invite all members to take part in it. This can be used to notify members of any upcoming giveaway at your blog too.
39) Download The Social Media Report 2016
The social media report is one I had written earlier this year. It has secret social media strategies of 5 global social media experts and includes their favorite social media tools for 2016 in order to accomplish their social media goals. Download the report now (FREE!) to get access to expert tips and make your wheel rolling.
Over to you,
The key to success in any social media is to be the original you. You cannot fake things till long. Being consistent and helping can take your brand from zero to hero. Get acting now. Apply these Facebook marketing tips for achieving your business goals and see the change for yourself.
What are your strategies when it comes to marketing your business on Facebook? Do share it in the comments below:)