Wondering what is an external link?
You’ve landed at the right place!
Here’s our beginner-friendly guide to external links, their types, examples & best practices to build authority & boost rankings.

In this guide, you will learn:
- What is an external link?
- When to add external links
- Types of external links
- How to add external links (best practices)
- Dofollow vs Nofollow links
- Google’s guidelines regarding external links
- Do external links harm SEO?
What is an External Link?
An external link or an outbound link is a hyperlink from your domain to another domain. For example, when you add links from your website to other sites, it is called external links.
Likewise, if a third-party website links to your website, it is called an external link or backlink from the third-party website.
Here’s a visual presentation of what an external link is.