
With the recent changes in SEO, the dependencies in SEO tools have become a must.
I’ve written about how I use SEMrush for competitor research but if that’s not your cup of tea, I’ve got your back covered.
In this SpyFu review, we will discuss how it fares as a competitor keyword research & sales lead generation tool including the good, the bad, and the ugly.
Let’s start.
What is SpyFu?
SpyFu is an SEO and marketing software that helps you with keyword research (organic & PPC), link generation, and influencer marketing for link building.
In a nutshell, SpyFu is an SEO tool for spying on your competition and tracking their SEO and PPC campaigns.
Other features include domain analysis, SEO overview, PPC overview, keywords reports, and SERP analysis, and if that was not enough, SpyFu provides 12 years of historical data.
The tool has been around for a long time and has garnered a reputation in the industry.
But is SpyFu the tool you need to spy on your competitors?
Let’s find out.
Quick Navigation
- Spyfu review 2023
- SEO research with SpyFu
- PPC research with SpyFu
- Keyword research with SpyFu
- Backlink research with SpyFu
- How accurate is SpyFu
- SpyFu pricing review
- SpyFu Pros and Cons
- SpyFu Alternatives
SpyFu Review 2023: Features Overview
SpyFu has some really great features, especially for SEO and PPC research. They also provide tools for tracking and can also generate great SEO reports for you.
Let’s discuss all SpyFu features and how they can help you.
SpyFu Domain Overview
As you log in to your SpyFu account, you’ll land on the overview page where you can enter any URL and get a domain overview of the website.
Here’s what’s included in the domain overview:

First off, the monthly domain overview shows the organic search traffic along with the keywords. It also shows the clicks from Google. The beautiful graph depicts both organic and paid clicks.
The overview also shows paid keywords along with traffic.
What I really found interesting was that it also shows the ranking history which gives an idea of how the domain has ranked over the years. This feature is something I haven’t come across on any other SEO tool yet.
Also, the overview shows the active users on that website. I don’t know how accurate this is but it still gives an idea of the traffic a website gets.
Lastly, the overview also shows the SEO keywords and how many of them made it to the first page or fell off from the first page. Another nifty little feature I loved about SpyFu.
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