The Ultimate Guide To Pin a tweet effectively – 19 ways for more twitter visibility.

Twitter, the platform that first comes to mind when bloggers and businesses think about marketing online, has a lot of features that help us to attract our audiences.

One of those features is Twitter’s pin a post to the top of your profile.

In this article, you’ll learn:

I know you have been using it since it rolled out but are you using it effectively? What type of tweets should you pin to twitter?

Here’s how to use the “pin a tweet” feature effectively for marketing on twitter.

How to use the pin a tweet feature effectively?

There are countless ways to marketing and branding on social media. Almost every feature of social media platforms can be used to market our online businesses.

Here is how online marketers and small businesses can utilize the pin a tweet feature as a Twitter branding strategy to increase Twitter engagements, get more Twitter followers, more likes and retweets.

It will brief you on what to pin on twitter in 2018 and what not to pin to your twitter profile.

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1) How to pin a tweet on Twitter? (For 2018)

Here’s how to pin a tweet on Twitter:

  1. Open up your Twitter account.
  2. Scroll down to the tweet you want to pin.
  3. Click on the inverted triangle on the top corner of the right hand side.
  4. Choose the option “pin to your profile page“.
  5. Done.
  6. You just pinned a tweet to the top of your profile page on twitter.
How To Pin a Tweet On Twitter Easily (Step-By-Step)
How To Pin A Tweet On Twitter

Here is a video tutorial to show you the step by step process of pinning a tweet.

2) How to pin someone else’s tweet?

Here’s how to pin someone else’s tweet on your profile:

  1. to pin someone’s tweet, go to their profile
  2. Scroll down to the tweet you want to pin.
  3. Click on the inverted triangle on the upper-hand corner to the right side of the tweet.
  4. Click on embed tweet.
  5. On the next popup, uncheck the “include media” option.
  6. Scroll down to get the raw text of the tweet. Copy it all including the pic.twitter.com URL(if the tweet has an image).
  7. Go to your profile and tweet the copied content.
  8. Follow the process to pin this new tweet.
  9. Make sure you give due credits and cross check if the person allows retweets.
  10. Done.

3) How do you pin a retweet?

Here’s how to pin a retweet to your profile page on Twitter:

  1. Go to the retweet you want to pin.
  2. Click on the ellipsis symbol on the upper corner (right-hand side).
  3. Select “embed”
  4. On the new overlay, copy the text version of the retweet (include the pic.twitter.com… URL to keep the image tweeted).
  5. Tweet the copied content and then follow the above process to pin it.
  6. This is different from pinning a normal tweet because Twitter doesn’t have “pin a retweet” feature as of now.
  7. Don’t forget to give due credits of the tweet.
  8. You have successfully pinned a retweet now.

4) How do I pin a tweet on mobile Twitter app? (For Android & iPhone)

Here’s how to pin a retweet on Twitter app:

  1. Update your Twitter app to make sure the “pin a tweet” feature is available on your version.
  2. Go to the tweet that you want to pin.
  3. Click on the ellipsis sign and select the option ‘pin to my profile page’.
  4. You have now successfully pinned a tweet via the Twitter mobile app.

5) How to unpin a pinned tweet  in 2018? Delete a pinned tweet:

To unpin pinned tweet, follow the steps below:

  1. Go to your profile page on Twitter.
  2. Click on the ellipsis on the upper hand right-side corner.
  3. Out of the options, select unpin from profile page.
  4. Completed. You now deleted and unpinned that pinned tweet.
Step by step process to get rid of a pinned tweet
How do you get rid of a pinned tweet?

6) How to pin a retweeted tweet?

Here is how to pin a retweeted tweet:

  1. Since you cannot directly pin a retweet, here is a workaround
  2. Go to the retweet and click on the link that leads you to the original tweet
  3. Now, retweet it again but this time retweet with a comment
  4. Now you can pin this retweet as a original tweet by clicking on the three dots and selecting “pin to your profile page” option.

Why should you pin a tweet to your profile?

Pinning a tweet on your timeline gets you immense visibility. Here are some of the unique advantages a pinned tweet has over the normal tweets.

  1. It is visible to every new visitor of your profile.
  2. It has more visibility as well as it gets the first attention of everyone visiting your timeline.
  3. You can use it the Pinned tweet to alert or promote a special offer or blog post or even showcase a product of yours.

RECOMMENDED READING: How to build a brand on Twitter, right from scratch

How to use the pinned tweet  effectively? 19 innovative ways:

How to pin a tweet, unpin a tweet in 2018
Here are 19 ways how you can get maximum retweets, link clicks, sales from your pinned tweets.

1) Showcase a recent blog post of yours:

how-to-pin-latest-post-on-twitter

You can pin your latest blog post to your timeline to attract any new follower of yours (through your profile) and get an instant boost of traffic to your post.

2) Pin your most popular post:

Which is your most popular post? It is popular because most people like it and it has information that is helping them.

Why not maximize your reach and give your twitter followers a glimpse of your well-performing blog post. You could also think of pinning an ultimate guide of yours to twitter.

Must read: The ultimate guide to creating a money making blog.

3) Pin an affiliate product:

If you are promoting a product that is hugely popular amongst your followers why not send it to a place that already gets so many views. This way you could earn a few bucks through your twitter profile.

PRO TIP: Also include a link to a review (like this Kinsta Hosting review) of the product on your blog. This will increase credibility and the visitor might want to read the review before buying.

This way you have 2X chances to convert your follower into a lead.

4) Pin your own product:

Have a product that you sell online? It can be anything, an eBook, a course or anything you sell based on your niche and interest of followers.

You can use the twitter analytics to check the interest and other stats of your followers for pinning the appropriate product.

5)  Pin your most retweeted or a tweet that received most favorites.

People tend to follow people that have an influence on twitter. So you have a tweet that magically surpassed your other tweets in terms of engagements? Why not stick it to the top to woo the readers and show your authority.

Don’t tell me you can’t. #Sundance #iwantyoutoknow #QuoteOfTheDay #MOTD #bloggerswanted #BlogHer15 pic.twitter.com/IcJ6cZS0zf

6) Make your social proof loud and sticky:

Have a large number of followers or subscribers?

You can upload a custom picture that denotes the number of people trust your blog or business.

This will showcase your authority and brand power. It will also have an effect in converting a visitor into a follower and a follower into a lead.

7) Pin a testimonial:

What better a place than twitter could be to showcase your proud testimonials. Include them in a video or as a standby image. Trust me they will change the way your followers think of you.

8) Pin a service you offer:

If you are a freelance writer or a web designer or anyone who has a service to offer to your clients, advertise them for free here. A sticky tweet can work as a billboard space or as a hoarding to advertise your business.

9) Pin your contact details and customer care info:

If you are a brand, already well-established you should still use the sticky tweet feature of twitter to get even more customer faith by showing how much you care for them.

Brands like hubspot and Xbox have already used twitter to reach prompt help to their customers. Why should you fall behind?

10) Hiring? Let it go to the top of your twitter stream:

If you need a team or any sort of service or you are hiring more staff, the best place to announce this is twitter. This will get you in front of thousands of your followers.

PRO TIP: Research shows people retweet promptly when asked to do. You can ask your followers to retweet the tweet to increase its reach even more.

11) Pin a case study that shows how you influence your customers positively:

If you have a case study of how a customer of yours got affected positively by your business make it hold it as your top tweet.

You could also use this to post a tweet that has a picture of how a blog post of yours inspired your readers (or an image of the mail you received from them) and then hang it on the top of to your profile.

12) Pin a positive quote to the top:

Nothing is better than a positive quote. Brands and blogs like Foundr have emerged as a hot favorite of tweeples by using custom images of quotes in huge quantity.

13) Use twitter cards to collect emails from your followers:

Buffer did an awesome job collecting nearly 182 email subscribers in a week’s time using twitter cards. Ace blogger Amit Agrawal also uses this technique for lead generation.

Using the email collection twitter cards your followers can sign up to your email list right from the tweet itself without having to leave the social platform. It’s easy and handy and a must use tip for anyone with a list.

how-to-use-lead-generation-card-on-twitter

Here is a guide to get started with twitter lead generation card optimizations.

14) Pin a tweet in which an influencer interacts with you:

When I published my post on “Facebook marketing and conversion tricks  for bloggers and businesses” I got it tweeted by Mari Smith not once but twice. She also generously shared it on Facebook. Thanks a ton Mari! :)

Her both tweets featuring me got over 60 retweets which is quite a rare feat. I can also use this to hike my image as a social media enthusiast and show my writing quality.

15)  Pin a tweet to send twitter followers to a landing page:

Why not showcase a pin at the top of your profile that has the power to send a follower to a landing page? Use the pinned tweet to funnel your leads to a page where you can sell them something or turn them into a subscriber.

16) Make your upcoming event a sticky tweet:

Want to know how power users use the “pin a tweet” feature? They announce their next event on twitter and pin it to grab more eyeballs to the event.

Have a live webinar, an offline meeting, a twitter chat? Highlight the time and date of your event on the top of your twitter profile. Jeff Bullas has done this very intelligently.

Jeff-bullas-upcoming-webinar-free

17) Ask a question that compels your readers to think:

Questions and puzzles are a great way to boost engagement rates. You can use pinned tweets to boost engagement rates amongst your audience.

18) Conduct a poll or survey:

Have a poll or survey that needs more participants? Twitter users are way to supportive and can give you their opinions on the topic.

What you have to do is to pin a tweet to top of your twitter profile that features the survey form or link to it.

19) Show your personal and transparent self:

Transparency helps build trust. It also shows there’s a real human behind the profile.

You can pin a video tweet or a graphics showing how you work or your office interiors or a clipping of your team mates interacting with each other at a fun moment.

Concluding: How To Pin A Tweet Effectively In 2018

I hope you liked our step by step guide to pin a tweet, pin retweets and unpin pins to boost your Twitter visibility.

Pinned tweets are greatly helpful to grab attention on twitter and if used wisely could help you a LOT more than just decent engagements on the platform.

There are endless ways to use the pinned tweet effectively on your timeline, having said this I would say your decision to pin a tweet should be aligned with you and your niche. You have to use this feature as it best suits you.

I would say experimenting is the key to your success. Experiment, do A/B split tests and change the format and style of your pinned tweets.

You could also use hashtags to increase the lifespan and reach of your tweet. An animated GIF can also be used to say something that a plain image can’t say.

Lastly, I would say anyone can use this feature and it is not limited to bloggers and online marketers.

P.S. If you liked this post, you’ll love this guide to getting more followers on Twitter.

How do you use the Pin A Tweet Feature in Your Twitter Marketing Strategy?

Comment below :)

About Swadhin Agrawal

Hi, I'm Swadhin Agrawal full time Blogger and Freelance writer. I write content marketing and social media stuff over here. Sign up for my RSS feed to stay updated and support me by liking my Facebook page

16 thoughts on “The Ultimate Guide To Pin a tweet effectively – 19 ways for more twitter visibility.

  1. Hey! Great Article. Very informational since I’m new to Twitter

  2. Hi Swadhin,

    Excellent writing. I usually pin my blog posts on Twitter prifile. But never thought of these kinds of innovative ways. So we can use pin tweet feature for making money too. Cool.

    Thank you very much for this useful info. I shall share this post among my friends.

    with best wishes,
    Manoj

  3. Hi Swadhin,

    Wow these are some awesome tips for Pinned Tweets. I haven’t tried half of them. I actually pinned a tweet awhile ago and was just thinking if I should change it out. The one that I pinned isn’t really getting any attention.

    Great tip on pinning your most popular post. I hadn’t thought of that. I see so many different pinned tweets when I browse Twitter and I agree, having a pinned tweet definitely catches ones attention.

    I think I am going to set some time aside today and put some of these tips into action. It seems like there’s so much you can do with pinned Tweets, you just have to learn how to think outside of the box.

    I haven’t personally tried the Twitter app, every time I start learning something, it seems like there is always something else to learn.

    Thanks for these tips, I know they will help me improve my pinned tweet. Now I just need to spend some time changing mine out and deciding what I want to replace my current one with.

    Have a great day :)

    Susan

  4. Hello Swadhin Sir,

    I really like the way you have discussed here to pin a tweet. Tweet pin is a small task done within second, the tweet we want to pin. But here is beautiful guides to pin tweet properly and the information you have provided here doing it something differently is fantastic. You will not believe, I used to pin my tweets only and hadn’t idea about to pin the tweets of others. But reading your guide, I got it too.

    this is really innovative idea of social media site twitter and I appreciate you for sharing a complete information on it.

    Thanks for informative post.
    – Ravi.

  5. Nice info, Sir can u plz update an article on how to grow twitter followers.? i am desperately looking for it.. thanks in advance,

  6. Hi Swadhin, I really like #5 and #6. I have not done those 2 methods yet. I tend to post either quote, a new post or my product message there and change it up at least weekly. Twitter is my #1 referrer to my blog after Google organic search. It also just happens to be my favorite social network. Thanks for sharing these tips with us and I will try to mix mine up more!

  7. Thanks…. SWADHIN, for sharing nice tips about Twitter.

    Honestly, I used Twitter for pin my last post, because I want to get more attention to my news and keep update with follow. I want them see what is the new update from my blog because I don’t them to miss that post.

    However, I don’t what we can use Twitter pin for doing many more think like this.

    Thanks for sharing, I learnt a lot from this post..! :)

  8. Informative post. Swadhin Bro.
    I use twitter pin option regularly and I do it only for more tweet and traffic.
    I never use tweeter pin option this ways,(That you described in this post). All the points are amazing.
    #13, #14, #18 are truly new idea for me.
    This post going to be very helpful for blogger to bring more traffic, leads and conversion from twitter.
    -Hamim

  9. Hi Swadhin
    Visiting your blog after a long time. But, I will definitely check out your posts because you add so much value to your posts. The content of your blog posts shows your determination and passion.
    Coming back to the post, you have presented out lovely guidelines for twitter. Right now, I have pinned my email subscription tweet. But, I have to work a lot on the presentation.
    I really love the way, Amit Aggarwal has come up with an innovative idea of having email subscription. But, I didn’t find any particular lead generation twitter card by twitter. They are other cards like for summary, product, and apps etc.
    Do you know the way to have a twitter card for lead generation purposes? I will keep all these points in mind. Thanks for providing this twitter guide

  10. Hi Swadhin Bro,
    Great post indeed :)
    Twitter is the best way to brand yourself and get traffic to your website if it is used perfectly.
    Yes, pin a tweet can get more explosure to the post.
    Thanks for sharing about Twitter card, actually I never hear about these but from this article I came to know about this.
    Thanks again for all of this. Keep sharing the valuable content :)
    Have a great day :)
    Naveen

  11. Hi Swadhin,
    Happy to be here again after a bit gap,
    Today when I was going thru my fb page
    I found Harleena’s note on her wall about
    this informative piece and am here! :-)
    This is really an informative one especially for the bloggers
    yes, you said this can be used by others too!
    Though i pin my latest post after sharing i never thought of
    these type of benefits and sharing or pinning our most popular
    and posts or most tweeted tweets.
    As you said , “Experimenting is the key to your success”.
    That is indeed a wonderful thought, yes, many did their experiments
    in the future and ultimately we all are enjoying or we are the beneficiaries!
    Yes, let us make experiments!
    I am sure that will turn out to be a wonderful products for the future generation LOL
    Swadh, I am book marking this for my further experiments!! LOL :-)
    A wonderful and useful one i am going to share it my fb page twitter etc.
    Keep sharing.
    Best Regards
    ~ Philip

  12. Hi Swadhin,

    OMG! This is actually an ultimate guide to pin a relevant tweet on Twitter profiles. Loved the featured image Swadhin. Very creative! For me twitter is the most powerful platform and brings me good amount of traffic and friends too. So this guide is something to treasure the most in my bookmarks. :)

    Yeah I always check your pinned tweets. You always have some new content or inspiring quote to share. Needless to say, I get to know about your new posts from there. I wonder why I don’t get your newsletters. :confused:

    I agree on pinning the most re-tweeted and favorited tweets. The tweets which are relatable, inspiring or which brings out emotional response from a reader brings in most engagement. Emotional response can be in any form either positive or negative.

    Pinning a testimonial sounds great! Yes, If I see people writing RT so it strikes my mind and I automatically re-tweet or if I can’t re-tweet I do mark it as favorite. :)

    I use pinned tweets for gaining following from my @Rohanlicious account to @Techbluemoon. It works for me. ;)

    Thank you Swadhin for coming up with a truly ultimate guide for pinning an attention grabbing tweet. Looks Well researched and complied.

    ~ Rohan.

  13. Hello Swadhin, Thanks for your Informative post about ” how to pin a tweet and various ways to gain more Twitter visibility” . Really amazing points. Totally agree with your all points. I am going to follow these points for my own Blog. And also thanks for listing “marismith” .

    Happy Blogging
    Cheers

  14. Hi Swadhin,

    Informational post indeed :)

    Yes, you can do a lot with Twitter’s feature of pinning a tweet, which has come up recently, and I am glad they came out with it, something like we have on G+ and Facebook already.

    As all of your points suggest, it makes sense to pin either your posts, quotes, or any other call to action that you want to showcase to others because that’s one place where new tweeps are going to come in. So, makes sense to have your best status pinned there. You are right, you can put up almost anything, though I haven’t yet tried the Twitter card or the advt part of it all, but heard marketers do it well.

    I’d also add that keep changing your pinned tweet after 1-2 days, adding variety is good, isn’t it? Also, keep trying a combination of things, posts, quotes, share someone else’s work etc – anything good is taken up and re-tweeted. True – adding 1-2 trending hashtags works well too.

    Thanks for sharing this with us. Have a nice weekend :)

    • Hello Harleena maam,
      Thanks for the lovely input.
      Yes I too think a call to action or any tweet that we can be proud of can be the best for our followers. This will increase the credibility.
      If we have a call to action or a lead funneling then that can also give us financial or monetary benefits.
      Yes I think every social network now has a pin feature which when used properly and wisely can help us in a lot more ways. :)

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