Social Media Trends & Tools: What’s Working Right Now!

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Social media has had the past year as the most significant year in its entire history. A lot has happened and kings dethroned and new kings made in the kingdom of social media.

While mobile marketing saw a never before rise, brands and enterprises took to non-conventional sources of promotion like Instagram and Pinterest in an attempt to stay in the eyes of their customers. Facebook, is still, the most favorite platform and everyone seems to go crazy to get a lot of Facebook likes.
Some pages flipped from social media’s personal diary:

Here is a quick recap of social media trends and important changes that happened in the passing year.

  • There was Instagram who suddenly surpassed Twitter in terms of total users and we also saw Facebook who enjoyed the wrath of small businesses in its attempt to monetize the brands’ reach.
  • One cannot overlook the rise of podcasters all over and it kinda makes sense as we love evolving. Every second person you see these days is a podcaster. Its trendy and needful to start your own podcast no matter you have a blog. That’s the new In-thing in content marketing.
  • LinkedIn allowed full access to its publishing platform called Pulse, where anyone even without following can get straight into the eyes of LinkedIn’s 332 million serious businesses and corporates.
  • While Copyblogger deleted its Facebook page this year, we had another Titan blogger Darren Rowse create a second page on Facebook.
  • Many new social networks evolved into the social scene like Tsu which pays its user to be social (I wonder what kind of social activity will take place when you are paid to do that!) and Ello which promised to give the world an anti-Facebook alternative. But these too have been too novice to compete with the bigger birds. Yet nothing can be said beforehand.

Confusion: confusion: and confusion:
Also read:

The answer to all social media confusions:

This year is the time when businesses wouldn’t want to experiment on newer channels. At least for me, I would like to make the most of the year in doing something foolproof than wandering down the lanes as Alice in Wonderland.

That’s the sole reason I asked five global faces of social media strategy as to what they had planned for their social marketing in the coming year. I asked them a simple question to reveal their social media strategy.

These are experts of social engineering and have through years of experience built up empires of loyal social followers. I also would thereby advise you to make a strong social strategy by taking note of ready-made strategies of my esteemed guests.

Here is my question to them on social media trends and tools.

My Question:

What will be your social media network of choice and your preferred tool to handle your social media campaigns?

social media trends and tools

Introducing the stars of social media.

While I am fully convinced that you already know these guardians of blogging and social media, this cannot rob me of the pleasure I will get introducing them to you. If you ask how to become a Facebook feleb, these are the heroes to follow.

Adam Connell:

Adam is one of those celebrated bloggers who has used his talent to build an empire of money and knowledge breathing blogs. His tips have been featured at leading blogs of the world like Problogger, Kissmetrics, and Search Engine Journal etc.

Here is Adam’s social media strategy:

Google+ is my social network of choice. @Buffer is my fav tool. Just hope G+ open up their API for personal profiles soon.


This blogger cum entrepreneur is also a social media strategist, speaker and digital marketing specialist, the Chief Experience Officer of Imagine WOW, a digital marketing agency and the author of “How to Use Social Media to Virtually Crush the Competition.”

This is actually the second time she is featured on my blog, the first being this post.
Here are her social strategy secrets for the year revealed:

Hi Swadhin! Here's my answer. My favorite tool is BuzzSumo. This is my go to research tool and something I will continue to use this year.

I use it to research blog content, influencers within a specific niche or ideas for future content. Pinterest is the social network I will continue to use more of this year.

This emerged as my top traffic referral source in the last year and with all of the changes they continue to make, it's a network business and bloggers alike can't afford to overlook.


This young blogger started blogging even when he yet younger. His first blog was a BlogSpot blog and is still up.

Now Reginald is a WordPress geek, content marketer, and SEO expert. He is very down to earth and very helping too.
Here is his answer to my question:

Hey man, multiple choice or single? Multiple - G+, Twitter, FB and LinkedIn. Single - G+. Make sense man?

And here is is preferred set of social media tools:

MeetEdgar. Multiple - MeetEdgar, HootSuite and Buffer. I use too many of them!

Must read:


  1. As we see clearly Google plus, Pinterest, Facebook (see Facebook marketing tips here) and have tons of potential to be explored.
  2. Google plus clearly is the new SEO optimized social center. Comparing it with Facebook or other social networks would be like comparing MAC with PCs. No offence, I myself is a PC user lol. Google plus, for bloggers and marketers is the paradise social network as it has tons of others like us and more influencers in the niche. Not to forget the nascent bloggers and internet marketers are also joining the band wagon hence a good opportunity to make a following too. While a normal user logged into his Google account gets two of his search results for a query from people of his Google plus circle, chances are you can show up for a keyword given you have high number of people following you. Mark Traphagen, the director of digital outreach at Virante Inc, tells us of an experiment he performed to rank for a keyword in a post on his Google plus account and eventually he did rank for it on the search results. (Source)
  3. Surprised to Facebook making it into the list? Whatever be the reasons of brands hating the network’s “boost paid ads” campaign, you cannot ask the common people to ban it. The people still like to spend their productive hours on Facebook and click on appealing links on their news feed. One burning example is when Eat24 bid adieu to Facebook through its breakup letter, the post itself garnered more than 26,000 Facebook likes and shares. This shows you cannot prevent your fans from using Facebook even if you bid it adieu.Read this if you want to get Facebook likes and shares of your Facebook business page.
  4. Pinterest has been gaining traction in the recent year and is even planning to make its image search feature better and more advanced than Google itself. Do you know what this means to visual marketers and e-commerce holders? Pinterest has been the hot favorite of about 1/5th of the US women and the major traffic referrer after Facebook . If you are still new to the lane don't worry I have an easy-peasy Pinterest marketing tip to double your Pinterest followers.
  5. As an addition: I went from 50 something to 110 followers on Instagram in a week’s time and proper usage of hashtags. Instagram is a very promising platform if you are into brand building or visual marketing. I have got good reviews for my blog posts shared there as an image with the shortened URL embedded in the image and typed on the title.

While my numbers are NO big but this shows that if I could gain this in a week with weekly 6-7 minutes then sky is the limit for its usage.

Most useful tools for social media campaigns.

Top useful and trusted tools for your social media strategies are as follows:

Special Mention: Check out Social Pilot Review to see. how you can schedule and manage multiple social media channels with this affordable tool.

1) Buffer: Buffer is a social media scheduling service. You can schedule your social updates to a variety of social networks through buffer at no time. The free version has limited uploads and social network facility but the paid version as they call it is “awesome”. It allows more networks and more bulk scheduling. Buffer allows you to check the performance of each update.

2)Hootsuite: It is also a similar scheduling and social media updating tool. You can use it to update to your own social media networks. The analytics offered by Hootsuite is more or less similar to buffer. Hootsuite as its own URL shortening service which is a major turn off because the paid version supports the standard URL shorteners while the free version uses which in itself is less efficient as compared to others like If you're looking for the premium version, I think you might want to compare Sendible vs Hotsuite because the former is a better option when it comes to client management.

3) Viral content buzz: Viral content buzz is a platform as Ann says that expands your reach beyond your social circles. It helps you get shares on Facebook, Twitter etc. from influential accounts or users on the platform. This way you have a wider audience to connect to. Viral content buzz can be an important social media tool and content marketing channel.

4) Buzzsumo: It is a paid tool but worth every penny invested into it. It is the ultimate content marketing tool. It gives you the ultimate answer on which content is working well. This will help you to frame your strategy for social media and content marketing and come up with ideas and articles that will be received well by your audience.

5) Meet Edgar: Meet Edgar is also a bulk scheduling and posting tool like buffer and HootSuite. It is relatively new and offers less functionality than the previous two. I am still to try my hands on this social media tool as it is in its invite only stage and I have signed up and yet to receive an invitation.


Another must-have social media tool for social media enthusiasts and bloggers is the Sendible which is a nifty toolbox when it comes to social media management. Sendible allows you to manage client social media channels and schedule and monitor social media all in one dashboard. Checkout my Sendible review to get more details.

Over to you,

So readers, what is your social media of choice for this year. I hope your doubts on which social media to use in year is solved now. I would love to hear your feedback and views on this expert round up.

Hi, I'm Swadhin Agrawal, founder & MD of Value Intent Media Pvt. Ltd. With DigitalGYD we aim at helping bloggers start, grow and scale their blogs to profitable businesses.

14 thoughts on “Social Media Trends & Tools: What’s Working Right Now!”

  1. Hi Swadhin, you’re truly Amazing!
    The time I came to know about your blog, I bookmarked it so that I could read and enjoy your posts later.
    Today, I checked my bookmarks and landed on your blog.
    This post grabbed my attention and you did a great job by doing this round-up post. I enjoyed the experts’ views and tools.
    Have a good time.
    See me often!
    ~ Ahmad from Tutorials Fist

  2. Hi Swadhin

    This is an interesting topic and it is great to get an expert view.

    For me, my favorite Socila media platform are G+, Twitter and Instagram. I don’t flow too much with Facebook but I have decided to give it a shot this year.

    Also , I stopped using Hootsuite for a while but since I have seenthe review on this platform, I will check it out.

    Thanks for sharing. Take Care

  3. Hello Swadhin,

    Thanks for sharing experts’ view. Your post will help me to make my Social Media Marketing Plan for my blog. I have created profile on Facebook, twitter, G+ and many other Social Networking Sites, but usually I am active on Facebook and Twitter for marketing purpose. But from this year I will follow G+ as much as Facebook and Twitter. I never use any Social Media Tool like , Hootsuite, Buffer etc. But having plan to use Hootsuite because many bloggers says that it’s very useful for Social Media Marketing. Thanks again for this wonderful post.


    Moumita Ghosh

  4. Hi…, I really loved the Social Media Trends Recap you included in the article, as well I agree the stars of Social Media specially I follow Chan for his expertise and great articles posts. Thanks to share with us very nice post.

  5. Hi Swadhin,

    Thanks for this awesome post. A big hand for your strategy to combine all the experts social media strategies on one place. This is a great way to know more about the expert blogger’s strategies to make their post viral.

    Wish you a very Happy New Year 2015


  6. I have read the choices of these super starts and out come is Google+. I too like Google+ more than any other social network. Facebook isn’t bad but G+ is the best. Thanks for sharing this post Swadhin.

  7. Excellent post Swadhin :)

    You’ve done a great job by rounding up the replies of experts. I enjoyed reading the answers of these influencers and good to know their preferred social network & tool.

    I’m wondering with the social media changes and it would face lot of changes in the upcoming year too. Thanks for consolidating the useful social media tools at one place, it will help your readers to understand the trendy social media stuff. Thanks for crafting this new post for us, keep doing your good work :)

  8. Thanks for including me in this roundup, Swadhin! This looks like a very useful list of tools! Thanks for putting it together!

  9. Hi Swadhin,
    Awesome round man. I love to read this probloggers’ tips.
    And what a timing?? I have just started a wordpress blog today. So this post has double sweetness. Thank you so much. As a newbie I want all your support and suggestions.

  10. Hi Swadhin,

    I liked this post. Social Media is interesting to study. :)

    My favorites are Google+ and Twitter. I hate Facebook and I think it should shut down. No doubt bloggers and marketers have a huge fan base there but I guess that is baseless.

    Nice post and I enjoyed reading it.

    Thank you.

    – Rohan.

  11. Hi Swadhin

    First of all I appreciate you selection of topic for creating this expert roundup. It is quite unique and not noticeable widely because most of the people take it so casually and just rely on picking the list of social media and don’t plan to put one on top of the list.

    I personally face dilemma to use which social media while travelling and obviously I need to be clear which will give me higher returns to put my extra time for that.

    Overall impression I got from these expert opinion is that G+ is on top of the list because of its every expanding utilities and benefits.

    I never got any kind of warning or restriction message while working on G+ that shows how much liberalized it is for the sake of better customer experience.

    The level of response from G+ communities is more than awesome. The speed of expansion in them is also amazing and proves how popular this media is in online world.

    Thanks a lot for sharing this very useful post.

    Season’s greetings to you and your blog’s wonderful community.

  12. Hi Swadhin,

    Loved this roundup, and thanks so much for the kind mention as well, along with the various views of more blogging friend’s :)

    Yes indeed, there IS always a confusion as to which social media trend and tool will work well, especially in the coming year because there are SO many now! Honestly speaking, one needs to keep trying the various ones and see what work well for you and excel in that.

    For example, as you mentioned in your comment above, Facebook works best for you, and I think it does for many others, so you’d ideally explore and excel further on it. It still does for me too, provided I spend time on it, which for me is tougher now with the forum at my blog (you know about that, being a pat!). While for some, it might be G+ or Pinterest – I guess it depends a lot where you have your following and where your posts and shares work best.

    I agree with Rebekah about Pinterest – I continue to get daily traffic to my blog from Pins that are over a year old, such is the power of Pinterest, and it certainly isn’t just for women, as one assumes! Similarly, G+ has great potential and I’ve started to like it a lot more now that before. Reginald I know is a pro on Twitter and keeps trying so many things – never heard of Meet Edgar, so would be checking that one out.

    I guess at the end of the day, we need to hit and try the various social media tools that work for us, isn’t it? I spend my time on all the main ones, a little on each, as I have followers all over. Moderation is the key I would say.

    Thanks for sharing this wonderful resource with us. Have a nice weekend, and Happy Holidays :)

  13. Hey man, thanks for including me in the post! That’s so awesome :)

    Lots of great stuffs here that the rest have covered. Definitely something worth reading.

    And you arranged them well too! Good job and keep that up buddy!

  14. Hello Adam sir, Ann, Harleena maam, Rebakah maam and Reginald,
    Welcome here on DigitalGYD and thanks a LOT for sharing your strategies on social media for 2015. These tips and advice are spot on and will help me as well as my readers and make decision making easier for them.
    For me, Facebook is the number one referrer on Social media followed by and Pinterest.
    Surprisingly we did not welcome twitter on our post. I seriously thought Twitter would have major votes but alas in its attempt to being more like Facebook (and staying old school) it has lost its votes.
    Thank you from the bottom of my heart to help me in coming up with this post. :)
    Have a happy new year 2015:D

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