How to be yourself on Social media? And why?
Doing social media to keep up with friends and alumni is one thing and doing social media to market your brand to your potential audience is completely another thing.
8 out of 10 small businesses (including bloggers and online marketers) use social media to drive customers and grow their business and nearly 3 in 5 SMBs have gained their customers through social media marketing.
It’s high time to think about your social media strategy and approach towards wooing your followers there to create a sustainable social media approach.
No matter what business type you are related to your aim should be to create an approachable, trustworthy and relatable online presence.
If you are not able to win the trust of your customers and followers they are not going to believe in the solutions you provide for their problems.
The simple solution to this problem is to play your real self in social media. This post will give you a clear idea about how to be yourself in social media.
1) Tell your story:
Social media is still and will always be a place where people look for connecting with people who have a story to tell. Your story doesn’t need to be catered to fit your audience’ mindset, in fact your story should define who your audience should be.
If you have a product tell your audience the story behind it’s birth. It is then they will realize how your product can be a solution to their problems too. If you have a blog tell your audience what led you to write on the niche and they will instantly realize the gap you filled with your blog.
2) Be transparent:
For us, transparency came quite naturally. Myself and Leo always felt very comfortable and excited to share our learnings. It helped us get more feedback about decisions and it was a way to help others who are getting started.
He further says that it is transparency that breeds trust in a system. Quite contrary to the common belief that disclosing facts inside out could open up your vulnerability, transparency actually helps you to showcase your confidence.
If people like you, they will listen to you. If they trust you, they will do business with you.
3) Listen to others:
Being you in your social media campaigns nowhere implies turning a deaf ear to what others say. You have to value the opinions of others.
Flock up where your potential followers gather. Listen to them and join their conversation. It is then you will come to know about the real problems they are facing and turn it into a chance to develop a product or write a blog post that could solve it.
If you want customers to recommend you & buy all that you have to offer, listen to them! Tweet this tactic to your followers.
The best place to join a conversation is Twitter chats. Twitter chats are like big huge dinner tables all sitting on their respective chairs but talking about a common topic.
Search for twitter chats in your own niche (here’s how) or better create one yourself. Invite people to take part and then talk your views and listen to theirs. This is a great medium to spread your authority in social media without having to wear someone else’s mask.
Listening also means hearing to feedback. This way you can actually find out what works for your followers and what needs to be done to show the real self.
4) Don’t suppress your personality:
On social media, you might face the pressure of even bigger brands and influencers. You might be also worried to see how their fans go crazy for their updates and posts. But, this should not prevent you from allowing your own personality to bloom. The influencers are influencers today because they knew how to be themselves and this was a fact their followers related to.
You should first analyze what your personality or your brands voice is. If you have a product related to small scale car businesses start talking about cars and automobiles.
Being a blogger if you blog about technology you should be interacting with other bigger tech related people in social media. Being connected to like-minded bloggers should be your top blogging strategy.
The best way to gain attention online by not sacrificing your own identity is to start sharing the latest and trending news on social media. If you have a blog start sharing your insights on a current development and share the link with your followers. You don’t need to worry about low follower count. Remember, if you provide value to the community they are sure to find and relish your presence.
5) Negative feedback? Here is how to deal with it:
I agree. The biggest drawback of being yourself online is being subject to numerous negative feedbacks and destructive criticism. Here is how to be yourself in social media amidst negative feedback.
a) Take negative feedback as a chance to win one more vote for your product:
One of the main reason people start giving negative feedbacks about you is they are disappointed towards what you offer. And “this” implies they were expecting something from what you offer.
Take your negative feedback as an opportunity to win over new prospect! Click to Tweet this!
Here is what you should do,
Appreciate their feedback;
Find out what was the cause for their dissatisfaction;
Solve it and celebrate you own one more loyal customers.
b) Ignore them:
You could always ignore people having a negative mindset towards you. You cannot be in everyone’s good books. You can either be genuine or a pleaser. While the latter is as bad as a crime, you have to opt in for being genuine.
Let the haters hate you. They will do that irrespective of what you do. So why chain your aspirations for some individuals who don’t even appreciate you.
c) Report them:
While ignoring a negative feedback in social media certainly helps, you should be aware of your rights. If someone crosses your zone intentionally you could contact the social platform and they’d figure a way out.
6) Let your authentic voice shine:
Finding your authentic voice is nothing but showing your genuine self online. Remember the main aim of your marketing campaign is to express not to impress. The fans and customers you earn while expressing yourself are your real treasures. Here is a beautiful tweet on how to appear authentic during social media marketing.
“Find influencers and others that share the same personality as you & share their content. Offer your expertise & opinions.” Via @DirectOm
Social media marketing is not done for the sake of doing it. Your social media campaign must be true enough to drive you traffic or convert your followers into leads.
You can create a winning social media plan you have to be genuine and authentic. That is the secret to social success. No two techniques are the same for two different individuals so don’t worry if your approach online do not coincide with someone already an influencer in the niche. Create your own module of behavior, be yourself and respect your followers. There is no point disappointing your social fans to impress someone who does not hold you in esteem. Your efforts should all aim towards building a real relationship and that can only be done by being yourself on social media.
Remember, in social media a team of 100 honest and engaged followers is far better than 5000 disengaged and fake followers. Click To Tweet.
Further reading on the topic: