Facebook brand strategy: A WINNING FORMULA to Facebook branding
This is a guest post by Naveen. Here’s what he has to say about branding on Facebook.
Facebook is the largest social media platform with almost one in every seven people on it. According to research, almost 93% of marketers are active on Facebook. That means you can contact with a lot of minded personalities and you have a great chance to make your brand value a big hit on Facebook. As you know, here you can interact with your friends and fans, share content and images with your fans and do more like this. As Facebook proves it 1.3 billion active users and increasing, it becomes a great place for business to customer (B2C) marketing. The best thing is that it is providing Targeting Advertising opportunity based on users interest.
When Swadhin interviewed experts on their take on social media trends this year, Facebook was the clear winner. Here is the social media research 2015 in case you want to read.
Tips to improve your Facebook branding:
1. Personalize your Facebook URL:
It should be on the top of the list in your Facebook brand strategy. Personalize your Facebook URL with your brand username before any anyone else takes it. So firstly let me clear what is personalized URL on Facebook means? It is a customized URL of your Facebook profile. It shows like www.facebook.com/f5therefresh instead of www.facebook.com/1387458678178740.
In the above example, F5 the Refresh is my blog and I use it as my brand name. Similarly, Swadhin uses the branded URL www.Facebook.com/DigitalGYD for his Facebook business page.Remember you cannot change your Facebook page URL (or at least easily) after you have 200 likes on it. So choose a far-sighted username.
2. Listen and Interact:
Want to know the best winning formula in my Facebook brand strategy?
Its nothing but listening to others and interacting with them. It is not a good practice of branding that you just create your account and start sharing your stuff. It will suck all your reputation, doesn’t matter how much quality you are delivering to your reader. So first of all understand your fan’s behavior, their interest, what they are expecting from you and all. Interact with them and try to solve out their queries.
You can use Facebook audience insights to quickly check the insights offered by your business page. You can also let it Facebook email you your insights or analytics every week.
After this, you can understand your audience clearly and should try to help them in whatever way you can. So spending time with your readers and fan is not wastage of your time but it is the investment for long time. More on the concept here.
3. Customize your Profile Pic and Cover Photo
Visualization is the best way to attract your reader toward your profile. Your profile picture and cover photos tells about you and about your brand. So customize your profile picture and cover with high quality graphics. You need to pay attention on your each and every aspect when you are customizing graphics for your profile or Facebook fan page like font, color etc. Check out how impressive cover and profile pic Jon Loomer the Facebook guru is using on his page.
A well designed cover photo can help you a great deal in visual branding. You can use a free tool like canva will help you create good social media images and give a boost to your facebook brand strategy.
4. Fill all Your Details
Your Facebook profile allows you to fill all your professional and personal details. This will helps your readers or fans to know more about you that who you are, and what you do. Fill these fields very carefully and accurate. I noticed some people fill their profile that make no sense.
Put your designation and company name very carefully that means don’t use consultant when you are managing SEO Projects in a company. You can use SEO Project Manager in Designation and put company name in Organization field. An updated profile is key to facebook branding.
Don’t forget to fill your schooling details.[ft_alert type=”info”] Must Read: 10 two-minute Facebook tweaks to have a fully optimized business page. [/ft_alert]
5. Deliver Quality to your readers
Quality is the most demanded aspect for everyone. Let me explain, if you like any page on Facebook, then I am sure you always to read the posts updated by the page. If the page provides qualitative and informative posts either you will unlike the page or unfollow its posts and you will never get their updates on your newsfeed.
That will cause in decreasing the post reach and will harm your branding and reputation. Here is an article which tells you how you can increase your fan engagement on Facebook. So I will suggest you to focus on quality to make a brand rather than quantity.
6. Join and Create a Fan Page and Group
Facebook groups are a better place to brand yourself. You get become great contributor there and develop a hustling and bustling community around your blog in Facebook groups. You have the opportunity to connect with minded people in your niche. In groups mostly people post their queries and share their suggestions, you can respond them with your great answers.
By this people with notice you and you will be able to make a place in their heart. For me, facebook groups are the best branding strategy I have come across till date.
You can Create a fan page with your brand name. This will also help you to brand yourself. Keep in mind that quality matters a lot. Engage your fans with your valuable content. You can have some sort of contests to boost engagement.
7. Link out Facebook profile with your blog or website
How can you build a personal brand on facebook if your readers and audience cannot find you?
Yes, you should integrate your Facebook profile or Fan page with your website or blog so you can convert your every website visitor in your follower on Facebook. It will help your visitor to find you easily on Facebook. They don’t need to make any search. They can follow you direct from your blog or website. It will help you to increase your quality follower count because they love your content or service on blog so they follow you.
8. Stop playing games
Yes, it’s necessary to stop playing games on Facebook if you want to make your powerful brand. Sending other people game requests can only get them away from you and degrade your Facebook branding. Even accepting other friends’ game requests and getting distracted.
Instead, you can block all incoming game requests on Facebook. When you block any game request on Facebook, you will never get any notification from anyone. But your friends don’t know this trick; either tell them but avoid to play. I am not against facebook gaming, but yes when you are asking a strong branding guide, games cannot be your priority.
Facebook Branding is all about helping your readers and fans by delivering quality in their newsfeed. You need to make good contribution without any expectation from your readers; they will help you to make a big brand automatically. So just focus on providing satisfaction with quality content and good appearance on Facebook.
Now, it’s your turn to share your tips and adding more value in this post. I would like to hear your views in the comment section. Have a great brand of you.
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About the author:
Naveen Kumar is the Founder of F5 The Refresh. He is an SEO Expert by profession and blogger by hobby. he tries to refresh your knowledge about SEO, Social media, Marketing, Tech and latest tech updates through his blog. Connect with him on Twitter.