If Facebook were a country, it would have been the most populous one on this planet. Here is how to leverage its audience for your business goals. Use these 39 of the best tips to promote your business and learn how to get more likes on Facebook.
Facebook said, it had 1.39 billion active users. Ironically China, where Facebook is largely blocked, has a population of 1.36 billion people.
If this was not enough, Facebook is thinking to get 4 billion internet deprived people online says Sheryl Sandberg, the COO of Facebook.
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If you are a business, an online entrepreneur, an artist or anyone who makes a living online, Facebook is a must-have in your marketing strategies for business. You should start building an effective Facebook strategy no matter what.
These Facebook post ideas and tactics will help you generate more leads through Facebook in addition getting more likes and shares and click through rates.
You can surely try out the best Facebook paid ad campaigns to get a wider paid reach, but make sure to optimize it at the free level first so that you can get better ROI from paid campaigns if you use them at all.
Basic rules:
1) Be the real you:
Being you is the first rule on any social media. On Facebook, your audience is connected to you emotionally. Try being (the real) you. Here are some points to keep in mind:
- Get your real name on your profile: “Princesses” and “Kings” don’t appeal on Facebook anymore. So drop them from your first name.
- Fill your bio correctly: Tell them who you are and what you do. Your BIO is the first thing a prospect will look for on your profile. So share your values and company ethics.
- Have your language simple: Too geeky words might scare your audience away.
- Also, make use of SEO: Include the terms you want to appear for when searched online.
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2) Connect with your target influencers:
When you are on Facebook, you cannot just sit hands crossed and hope for people looking for you. Not at least if you aren’t Mari Smith or Kim Garst.
So instead take the move from your end. Send friend requests to the influencers you want to connect. As Facebook profiles are more of a personal, a brief introduction is useful. May be a message showing how you first knew each other or an interaction on their blog.
Related: Learn what is blogging or start a blog to make money
This will help you to get influencers promote your business on Facebook. Needless to say, the conversion rates will sky-rocket.
3) Like pages as your page.
If you want your Facebook page to be seen by a large audience the best thing is to like other pages as your page. And then comment on them and interact on their posts.
This will bring your business into their notice and thus you can create new relationships on the network.
Moreover, using this trick you can steal your competitors’ fans by actively providing value to their posts.
4) Be active and act on notifications.
When you like a new page just click the dropdown on the like button and it shows various options including one that tells you to get notifications for its update.
Same can be done with profiles. Just visit existing friend’s profile and hit the “friends” button to enable or disable notifications from him.
Recently, facebook has introduced a green responsive badge for pages, this is for brands that respond to 90% of the customer messages to their facebook page and that too within 5 minutes of receiving messages. The coveted responsive badge ads to your business credibility and is a good way to promote your business values on Facebook.
Sharing on pages and profiles:
5) Share motivational posts:
People come to social networks to freshen up and to lighten up. Share positivity with them. Quotes and inspirational images get maximum likes and shares on Facebook. Use this to create an audience base that can relate to you.
Here is a mammoth list of Inspirational Robin Williams Movie Quotes to help you get started. Just pick one and post it now.
If you want, you could share it with your audience later. Learn how a tool like Sendible can help you with social media management (or read my Sendible review to learn more).
6) Share humorous posts and memes:
Humor on Facebook sells like hot cakes. Post images of LOL cats or memes depicting the scenario of your industry.
This will help to show the lighter side of your business to your audience.
7) Share your office and business pictures.
Want to show transparency in working procedures? Use Facebook as a showcase of your office pictures.
A clean and professional layout of your desk might do much to incline a customer towards your brand than just plain statuses.
8) Share the breaking news:
Share the latest news and first off information on your industry as well as the world in common. This will shape you as an informative individual or brand and people will enable notifications for you. This will help you when you want to get heard.
9) Post a personal picture.
No one likes to interact with robot