Email marketing might be an old concept, but it has the same relevance and is a vital method to build a relationship that is more direct with your readers, customers, and clients. When a subscriber gives you, his/her email address they tend to trust you and they wait to read your emails. This golden chance to convert a reader into a lead or sell them something. This is when you need an email marketing tool.
NOTE: This post is about GetResponse vs MailChimp, If you want to read exclusive GetResponse Review here.
Today, I will compare best affordable email marketing tools, GetResponse vs Mailchimp.
- Ease of collecting emails (converting readers into subscribers),
- Designing and Branding
- Auto-responder service – the key factor that should matter,
- Integration with third party services
- Analyzing and monitoring email statistics, tracking email delivery,
- Pricing and support
1) Ease of collecting emails:
Both GetResponse and mail chimp are very easy to use and are user-friendly. You begin up by signing for both the services and then are taken up to the sites. As someone new to email marketing, I quite liked the minimal user interface of MailChimp website.
GetResponse on the other hand has a bit modern look with advanced menu bars and sleek look. This section is left to the user, but I am quite a fan of minimalism and would prefer MailChimp UI to GetResponse.
Mailchimp has an official freemium WordPress plugin that helps you to integrate it to your WordPress blogs in a matter of second. Though email lead generation tools like Ninja pop-ups or Sumome have integrations with GetResponse, a plugin from the official makers is missing.
As far as creating HTML codes or forms are considered you get tons of variety with GetResponse. These forms can be embedded directly to your website as an HTML widget or hard-coded into the blog theme. Mailchimp, on the other hand, has elegant and a few basic embed forms that would go suitable for the serious or business blogs. Having said this, you can design your email sign up forms if you have a bit of HTML knowledge.
2) Design and branding features:
When it comes to conversing with your clients, readers, or subscribers, in general, you’d better keep an eye on branding. Your brand is what builds your credibility, and a little compromise on branding can spill water on the hard work. Let’s see how GetResponse and MailChimp excel the branding test.
While GetResponse offers you a library of very well designed stock images, you won’t find much in this section with MailChimp.
Free Email Templates:
GetResponse and MailChimp have a great range of HTML forms to create and design email templates. These templates are drag and drop types, which are extremely easy to use. You can also have your custom email template designed to give your campaign an exclusive feel. There is little or no room here to judge one on the other service.
Creating Landing Pages:
GetResponse is a clear winner in this section. GetResponse provides handsome landing pages while MailChimp still lacks this feature entirely. GetResponse has very optimized landing pages range with a simple drag and drop can further edit that.
The landing pages are A/B split testing compliant, meaning you can edit them to conduct split tests on what is working.
The catch here is, you have to pay 15$ per month for the landing page add-on to use its full functionality. You can, however, use the free version that lets you deign only one landing page with 1000 views support.
This is still a better option than MailChimp that would require you to buy a premium landing page service like unbounce or lead pages that are way too costly as compared to GetResponse’s 15$ per month.
Auto-responder feature for automating email marketing campaigns: What is it?
Auto-responders are nowadays the game changers in the era of email marketing. They have made the email marketing process more personal, better personalization and more strong chances of conversion.
With Autoresponders, you can send automated emails to your subscribers. These can be set once while setting up your account and will be delivered based on your schedule. For example, I have set my autoresponder series to send the [ninja-popup ID=945] “Exclusive Social Media Report” [/ninja-popup] (my lead magnet) on the first hour of signing up. It then automatically, sends them a welcome message on the next day asking them to connect via social channels and to share their views, problems, etc. This way I am helping my subscribers to open up with me. I might send the third email in the next week to try a program I use and think it will be helpful to them too.
You could take this a level more by using email segmentation. Here you can set up one autoresponder for each set of subscribers that signed up to your list from a particular category. Like if someone signed up for social media newsletter send him offers and articles on social media. While one signing up for blogging and SEO, one can expect to get blogging articles and offers delivered. This way you laser target your subscribers and they convert well.
GetResponse vs. Mailchimp: Performance based on Autoresponders:
Both GetResponse and MailChimp offer extensive autoresponder facilities, as they are industry standards. You can set up an autoresponder based on each action of your subscribers. For instance, you could put them into an autoresponder series if they clicked a particular link in your email, and on another list, if they bought from a link you emailed them (tracks conversion).
GetResponse has a sweet feature that triggers an autoresponder based on the subscribers’ birthday, an influential attempt to personalize your audience and serve them discounted offers.
Mailchimp too has a powerful autoresponder and overall you will not find any differences other than personalization. In autoresponders, MailChimp competitors are no better.
Both GetResponse and MailChimp integrate with most industry-leading tools and services and make the whole process of email marketing a very smooth task. Amongst the major payment channels, they both are well integrated with services like PayPal, BigCommerce. While social integrations with giants like Twitter, Facebook is an obvious feature. This is useful if you run an online store.
Mailchimp here has an extra benefit of being the industry leader. It is mostly the default integrated service for most services while top MailChimp competitors like GetResponse can be integrated with the major incompatible ones with a service like Zapier.
One major drawback is GetResponse does not integrate with Google drive, an important requirement for some email marketers.
Comparing GetResponse and MailChimp on reporting, tracking, and analysis:
Did you know that 21% of email subscribers mark the emails spam even if they know it isn’t. In addition, it is for scary email stats as this hat you have to track your emails and provide better service in order to stay in your reader’s inbox. So here let’s check the performance of GetResponse vs. MailChimp based on email tracking and reporting.
1) Email Split testing:
In order to get the best click-through and open rates, you need to optimize your emails for your diverse subscribers. Here “one rule fits all” formula doesn’t apply. You have to rigorously test what works in order to deliver the best emails they can’t resist to open.
Here GetResponse is on the winning side as it offers five different versions of your email in order to test what works. Mailchimp, on the other hand offers two basic email versions. Even the email versions with GetResponse offer you to and vary the different parameters like email subject line, from name and time and date of sending etc. Mailchimp when compared to GetResponse clearly fails with two variables namely subject line and name (from field).
2) Tracking email delivery and click rate:
Mailchimp offers very good features in reporting segment. It allows you to rate your subscribers based on their engagement with your email campaigns. It can be used to filter out motivated and convertible leads.
Mailchimp also allows you to store replies (to any emails you sent) within their database that is something GetResponse lacks.
GetResponse benefits over MailChimp is that it allows you to group email contacts (something similar to rating as discussed above) based on what they did with your emails.
GetResponse vs MailChimp: Support and pricing: GetResponse discount promo code added:
GetResponse is one of the cheapest and cost effective email tools. Its prices with MailChimp do not differ marginally, though.
Mailchimp (ignoring the very basic free version), is a bit costly as compared to GetResponse. For 2500 subscribers, you pay a 30$ with MailChimp while that is 25$ with GetResponse. Similarly, for 5000 subscribers you pay MailChimp an amount of $50 while GetResponse gets the work done at $45.
NOTE: You can get exclusive GetResponse discount by clicking here: 40% off
The difference in prices isn’t that much though, I would prefer functionality over pricing. MailChimp also offers a free plan to send 12,000 emails to 2000 subscribers with almost very few features discussed above. The free version doesn’t allow you to set an autoresponder and email marketing without autoresponder is half done.
GetResponse pricing and discount code:
GetResponse free version however, offers you all the functionalities mentioned above so that you get to enjoy the premium GetResponse for a full month.
Try GetResponse premium version here (no credit card needed).
Verdict: Who wins, GetResponse vs MailChimp:
GetResponse when compared to MailChimp over pricing, is a bit cheaper than the latter. It is more flexible and offers larger customization. Landing pages are a game changer in the decision-making. While MailChimp has none, GetResponse gives you unlimited landing pages with an add-on.
On the other hand, MailChimp offers member ratings that can be used to segment potential buyers. Mailchimp directly integrates with many third party programs while GetResponse can integrate with the help of a tool like Zapier. So overall in this GetResponse vs. MailChimp, GetResponse emerges out as a winner.
In my honest test of GetResponse vs MailChimp, I finally come to a conclusion that if you want a simple free newsletter that enables you to only send blog updates with no custom emails or affiliate sales letters, MailChimp is your thing. But, if you want to invest as little as $15/month to send custom emails, autoresponders and custom emails announcing special affiliate offers (or black Friday/Cyber Monday deals for example) GetResponse is what you should go for.
While MailChimp does not offer a trial pack for trying its premium features, we have a GetResponse free plan to try to see what works.
To get your discount of GetResponse for new customers, click here ➤ 40% discount for GetResponse. (offer closed now but use that link to at least get a FREE 30 day trial).