Email marketing might be an old concept, but it has the same relevance and is a vital method to build a relationship that is more direct with your readers, customers, and clients. When a subscriber gives you, his/her email address they tend to trust you and they wait to read your emails. This golden chance to convert a reader into a lead or sell them something. This is when you need an email marketing tool.
NOTE: This post is about GetResponse vs MailChimp, If you want to read exclusive GetResponse Review here.