Thrive Themes Pricing Review (2020): Is It Worth the Cost?

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Thrive Themes Pricing Review 2020
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Thrive Themes Pricing Review (2020): Is It Worth the Cost?

How much does Thrive Themes cost?

Is Thrive Themes membership (or individual products) worth the price?

You’re not alone…

… these are questions any potential buyer has when investing in any product (be it online or offline).

I’ve been a paying user of Thrive Themes since 2016 and hence happen to know a good bit of how their products and fees structure works.

Thrive themes pricing invoice screenshot
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Screenshot of my invoice of Thrive Themes Membership Plan

In this article, I’ll walk you through the complete pricing structure of Thrive Themes and highlight if one plan is better than the other and show you how to get maximum return on your investment.

Let’s start.

What is Thrive Themes?

In case you don’t know or landed here after reading about one of their products, let’s get an idea about what they offer.

Thrive Themes offer a range of conversion-focused WordPress themes and plugins that help you convert your website visitors into subscribers, customers, and sales.

You can use them to:

  • Optimize your site (with Thrive Themes and Thrive Architect)
  • Generate leads (with Thrive Leads and Thrive Quiz Builder)
  • Engage with visitors (Thrive Comments and Quiz Builder)
  • Boost sales (Thrive Ultimatum, Thrive Apprentice and Thrive Landing Pages)

They also have a whole lot of other tools that help you convert your visitors to sales (we will discuss them later in the article).

On to the pricing plans…

Thrive Themes Pricing Review (2020): How Much Does Thrive Themes Cost?

In short, Thrive Themes offers two different pricing plans:

  • Thrive Themes Membership Plan: This plan includes access to all their present and future products and costs you $19 per month and $49 per month for 25 sites and 50 sites access, respectively.
  • Individual Product Plan: This is the cost of single plugins that you can buy without buying the entire membership altogether. (Explained in detail below)

Now that you’ve got a fair idea, let’s take a look at these plans individually and see if there is any hidden cost included.

Not to mention the idea that I will reveal to save  money on Thrive Themes’ renewals.

Thrive Themes Membership Pricing Review

I’ve been a paying customer of this plan since 2016, and this is the plan I recommend to anyone going to get Thrive Themes, irrespective of the product you want.

Thrive Themes Membership has two pricing plans:

1) Thrive Membership 

This plan is suited for bloggers and entrepreneurs. It costs you $19 per month (when paid annually) and $30 per month if paid quarterly.

You can use all or any of their plugins on 25 of your own websites.

My Opinion: This is the plan most of you reading this should go after. I would highly recommend going for the yearly plan and save almost $130 a year.

$19 per month for $25 sites equals less than a dollar per site, which is as cheap as it can get.

2) Agency Membership

This plan is for freelancers and web design agencies that serve clients, build websites, etc. It costs you $49 when paid annually and $69 when paid quarterly.

It comes with permission for unlimited use on 50 sites (client sites included).

My Opinion: If you cater to clients or intend to be a freelancer offering these types of services, you can go with this plan. Both plans are mostly the same with the latter having usage rights on more sites.

Thrive Themes’s Membership plans vs. Individual Plans

Thrive Theme’s membership plan gives you access to the whole suite of Thrive themes and plugins. Your current pricing will also be grandfathered without you having to pay increased costs (if they happen) in the future.

That’s not all…

The membership plan comes with additional incentives that can help you grow your online business in a better way. Here’s what comes included:

  • Access to more sites usage license (25 & 50 sites)
  • Unlimited support so you can focus on your business (their support is top-notch and very responsive based on my experiences)
  • Access to all their future plugins (I got free unlimited access to Thrive Comments, Thrive Optimize, Thrive Quiz Builder, Thrive Ovation and their new Thrive theme builder)
  • Access to Thrive University (a full range of “members-only” courses (to grow your list, manage your business, manage social media ads etc.), tutorials, and templates to boost your conversions.
Thrive Themes University access with membership plan
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Is Thrive Themes’s Membership plan worth the price?

Definitely. This is by far the best value for money plan from them.

If you’re going for even 2 or more individual Thrive products, I suggest you pick up their membership plan. You’ll need most of their tools when growing an online business or blog. Not to mention the access to Thrive University.

Thrive Themes Individual Plugins Pricing Plan Review

Here’s a table of Thrive Themes’s pricing plans for individual products:


1 Site

5 Sites

15 Sites

Thrive Architect



Thrive Leads




Quiz Builder




Thrive Ultimatum




Thrive Ovation




Thrive Comments




Thrive Optimize + Thrive Architect



Thrive Optimize Only




Clever Widgets








You can also purchase Thrive products individually based on your needs without having to commit to the whole suite.

Please note: All products come with:

  • Option to buy the license for one site usage or five sites usage (there is also a 15-site pricing plan for some plugins). If you want any more than that, you need to opt for the membership plan discussed above.
  • Unlimited updates (which is so essential and something most theme and plugin developer should give), and
  • One full year of support.

Thrive Themes Support

Thrive Themes has a track record of prompt and very responsive support. Their customer service has been the best part of being with them for 5 years.

You have email/ticket access to their service, which then tries to solve your queries right away.

When I was new to their service, most of my support tickets were about how to get the maximum out of their tools and how to achieve a given design or layout.

It was the same with countless other support tickets that I used to simply browse those days to get a better idea and see how others are using the tool.

Gradually, my ticket requests went down. From 10 a month to 2-3 a year and these days, I haven’t logged in since a year or two.


Because you usually don’t need to. Thrive Theme products don’t usually create any issues, and once you get the hang of how to use them (they now have a range of video tutorials) you won’t need to get in touch.

Thrive Themes Refund Service Review

In case you think Thrive Themes is not precisely how you wanted and want a refund, you can do so within the industry-standard – 30 days of your purchase.

After that, your request won’t be entertained.

Please Note: You are expected to discontinue the usage of Thrive products after the refund.

What Happens When You Cancel Your Thrive Themes Membership?

In case, you want to cancel your Thrive Themes Membership for any reason, here is what happens to your account and the service:

  1. Continued access for the paid period
  2. Unable to download new products
  3. No longer able to access support (you will still have support till the time you already paid)
  4. Continue to receive updates for installed products
  5. Existing content/software still works
  6. No longer access to Thrive Product Manager after the paid period ends.

Pro Tip: If you need support after the paid period ends, you need to pay $40 to get one full year of unlimited support.

How to Save Money When You Purchase Thrive Themes Membership?

Thrive Themes Pricing plan offers you plenty of options when purchasing their products (right from the option to buy individual products, to full-blown membership) based on your needs.

However, I have recently found a way in which you can save a lot of money and relieve yourself of the recurring payment for Thrive Themes.


Let’s see…

Recently, I have requested the team to cancel my membership subscription that would otherwise be billed a recurring payment of $228 per year. This is not because I don’t like their products or am migrating to some other suite of tools.

In fact, the cancellation has to do with the ease of using their products.

Like I said above, you won’t need to get in touch with their support once you get the hang of their products, so I clearly see this as an opportunity to cancel their membership and save recurring payments.

Here is how it affects my ongoing usage:

  • Support: If in case I need their help (which I haven’t in the past two years or so), I will quickly pay $40 for a year of support than pay $228 per year.
  • Updates: Thrive themes provides unlimited lifetime updates on the plugins and tools already installed.
  • New Downloads: Right now, I am at a phase where I am focused on growing my existing business rather than building new websites. So, I don’t need to worry about new downloads. But, this depends on how you intend to use it. In case you have plans for launching a few more sites, canceling might not be a good idea.

Please Note: In case, I feel the need to launch new sites, I will happily pay for a new membership. Thrive Themes are worth any penny invested.

My Verdict: Is Thrive Themes Worth The Price?

In a single word, yes. Thrive themes are, in my opinion, the only vendor that offers such an extensive suite of conversion-optimized tools.

You do have Elementor; you do have Optinmonster. You also have Divi but, you’ll agree there’s not a single platform that offers everything that Thrive Themes does.

Be it a comments plugin, be it a testimonial manager plugin, or be it split testing landing pages, Thrive Themes does all and brilliantly does them.

Not saying for the sake of saying, I have used the tools day in and day out in the last five years (and currently use them too on this and my other sites).

Plus, the pricing at which Thrive Themes comes makes it a no brainer.

While a single subscription of Optinmonster comes at $348 (usable on three sites and capped at 50,000 page views), Thrive Leads gets 25 site usage along with the whole suite of tools at just $228. And, it’s not like Thrive Leads lacks some features.

The same goes for other tools in the Thrive Themes suite.

So, deciding if Thrive Themes are worth the money is a piece cake.

Pro Tip: If you need only one of Thrive’s products (like Thrive Architect or Thrive Leads etc.) for a limited number of sites then purchasing the individual plan makes the deal even cheaper. Purchase the membership plan only when you need more products or more site licenses.

What’s next?

Click here to view more details on Thrive Themes’ Pricing Plans or comment below your experience with Thrive Themes and their products.

If you’ve any questions regarding Thrive Themes’ Pricing, or have pre-purchase questions, feel free to ask me in the comments below.

Thrive Themes Pricing review: Should you buy it?
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Hi, I'm Swadhin Agrawal, founder & MD of Value Intent Media Pvt. Ltd. With DigitalGYD we aim at helping bloggers start, grow and scale their blogs to profitable businesses.

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