OptinMonster Review 2023: 10 Things You’ll Love And 2 You Might Not

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Optinmonster Review 2023
TypeEmail marketing tool
PriceStarts at $9/mo
Key FeaturesExit intent pop ups
Geolocation targeting
List segmentation
AlternativesThrive Leads
Optinmonster Review 2023: Best email marketing tool?
Optinmonster review

Our Rating: 4.5/5

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You know that the money is in the list.

But building an email list is easier said than done. Right?

Sometimes it feels like you’re trying to fly a kite with no wind…

But with the right email opt-in tool, you can build your email list more effectively while also wasting less time – I promise.

OptinMonster might just be that tool!

And in my detailed OptinMonster review, I’m going to share everything you’d ever want to know about this opt-in tool. You’ll learn:

  • What OptinMonster does and how it works (just a quick look)
  • 10 specific features that you’ll love about OptinMonster (these all have a meaningful impact on making your list building more effective)
  • 2 things to consider before purchasing OptinMonster (plus a different tool you might want instead)
  • How much OptinMonster costs, and why you should always pay annually

There’s a lot to cover, so let’s jump in!

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Table of contents

What Is OptinMonster? A Quick Overview

OptinMonster helps you create email opt-ins to grow your email list.

Below, I’ll show you quickly how it works.

I’m going to keep this section of my OptinMonster review brief because I’m going to single out specific features in the next couple sections.

So here’s your quick overview of how it works – but make sure to keep reading for a deeper look.

How OptinMonster Works In Just A Couple Seconds

To get started, you:

  • Create a new Campaign
  • Choose what type of opt-in to create
  • Choose a template to start from
OptinMonster tutorial

Then, you:

  • Design your email opt-in using a drag and drop editor
  • Choose where and when your opt-in should display
  • Connect to your email marketing service of choice
  • Publish your form to your website using either a code snippet or dedicated WordPress plugin
OptinMonster tutorial 2

So yeah – that’s a pretty whirlwind tour! But I hope it gives you an idea of what OptinMonster does. As I dig into specific features in the next section, you should understand more about all the powerful behind-the-scenes details that OptinMonster lets you control.

OptinMonster Review 2023: 10 Things You’ll Love About OptinMonster

Optinmonster has been an integral part of our blog marketing arsenal and we love it for so many of its unique features.

In this OptinMonster review, we list 10 of the most useful features and how you can leverage it to build your list or sell more.

1. It Has All Of the Most Useful Opt-in Form Types (And Lets You Test Them!)

Some email opt-in tools limit you to specific types of opt-ins. But there’s a whole world of opt-ins out there that you can experiment with. And, depending on your traffic, some will work better than others.

OptinMonster lets you experiment with the form type that works best for you by letting you choose from five different opt-in forms (called Campaign Types):

  • Popup
  • Fullscreen
  • Slide-in
  • Floating Bar
  • Inline
OptinMonster campaign types

This flexibility is awesome…

If you want to be aggressive with your opt-ins, you can play around with popups and fullscreen opt-ins. But if you prefer not to be as in-your-face, you can just as easily use slide-ins, floating bars, or inline opt-ins.

And you can also mix-and-match to be aggressive in some places, and less aggressive in others.

2. You Get Tons Of Templates To Start From (Great For Non-Designers!)

Unless you’re already a professional designer, designing a great-looking, conversion-hungry opt-in is hard.

But because OptinMonster includes so many pre-built templates, you never need to experience that nasty “blank page” feeling.

Don’t get me wrong – you certainly can build from a blank slate if you’re the type of person who likes that.

But if you like saving time and still coming out with a great-looking end product, OptinMonster’s templates look great and are easy to customize:

OptinMonster templates

The number of templates that you get depends on which Campaign Type you’re using. But generally, you’ll have anywhere from ~10-30 templates to choose from.

3. The New Form Editor Is Drag And Drop (A Huge Improvement!)

Up until recently, one of my biggest criticisms of OptinMonster was always that it wasn’t drag and drop. That is, while you could always edit your forms, you previously couldn’t add new elements or move existing elements via drag and drop.

That all changed with OptinMonster’s new editor. It’s technically still in beta – but it’s a massive improvement in the amount of flexibility you have for controlling your forms.

You can now edit and customize your opt-ins using beginner-friendly drag and drop. No technical knowledge required!

Look how easy it is to add new text to your opt-in:

OptinMonster Drag and drop editor

In total, OptinMonster gives you 11 different elements to build your forms with:

  • Text
  • Spacer
  • Image
  • Divider
  • Optin Fields
  • Video
  • Icons
  • Countdown
  • HTML
  • Button
  • Yes/No

Personally, I love the Countdown element because it makes it easy to add conversion-boosting scarcity to your opt-in offers. You can even make it Dynamic so that every visitor gets their own unique countdown timer, which is a great way to add evergreen urgency:

OptinMonster review countdown timer

4. Conversion-optimized Trigger Options (Including Exit-Intent!)

In life, timing is everything. And the same holds true for your opt-in forms.

Show your form too soon and you risk annoying your visitor. Wait too long and they might leave before you even get a chance.

OptinMonster’s Display Rules let you control exactly when your popup shows up. On an individual page, OptinMonster lets you trigger popups by:

  • Time on page
  • Exit-intent – displays the popup right before your visitor exits to get another chance to engage them.
  • Scroll distance
  • Inactive time
OptinMonster triggers

And you can also do things like trigger by:

  • How many pages a visitor has viewed
  • How long your visitor has spent on your site in total

The depth of OptinMonster’s triggering rules is one of the major areas where it shines in comparison to other opt-in tools.

5. More Rules To Target Popups To Achieve Personalization That Converts

Beyond the when, OptinMonster’s Display Rules also give you detailed control over where your forms show up. This is insanely important for opt-in forms because the more relevant you can make your form, the better your conversion rate is going to be.

That is, instead of creating a single opt-in form that you display on every page on your site, you’ll have better results if you create opt-in forms that connect with the content your visitor is actually reading.

For example, check out OptinMonster’s example from Country Living. Visitors who looked at home improvement content see this:

Popup personalization example 1

But visitors who looked at recipe content see this:

Popup personalization example 2

The offer is personalized and that gets Country Living more conversions.

OptinMonster lets you apply that same principle to your site with its Display Rules.

Content-wise, you can display your popups on specific pages or based on the past pages a visitor has viewed.

But that’s really just scratching the surface for how you can target your popups. You can also target by:

  • A visitor’s device – for example, to display different offers to mobile users
  • Whether or not a user has previously opted in – this is super powerful because it lets you avoid wasted effort trying to convert someone who’s already converted
  • Whether or not a visitor is new or returning – this lets you personalize popups with something like “hey, nice to see you again”
  • Which referring URL a visitor is coming from – wouldn’t it be great to create a personalized popup for all the traffic that comes from a guest post or advertisement?
  • A visitor’s location – you can create personalized opt-ins based on a user’s location
  • A custom cookie – if you’re a developer, this lets you display opt-ins to a specific cookie that you can set.

You can even create special opt-ins for when a visitor is using an ad-blocker!

OptinMonster targeting rules

And here’s what’s really great about all these display rules (triggers included!):

You can mix-and-match them together using AND/OR conditions. That lets you get really creative with how you target and trigger your opt-ins because you can combine different conditions together as needed for a truly unique approach.

6. OptinMonster-Email Service Integrations

OptinMonster only helps you gather email addresses – it doesn’t help you send emails to your subscribers. But what it does do is integrate with pretty much every email marketing service in existence.

You have all the biggies:

That’s not a complete list by any means – I just picked out some notable names.

To integrate with an email marketing service, you just select it from the drop-down and enter some basic details:

OptinMonster email integrations

7. It’s Really Easy To Publish Your Opt-ins (Especially On WordPress)

Once you finish setting up your opt-in, you need to publish it to your site to make it live. OptinMonster works with any type of site – you just need to add a code snippet.

But if you use WordPress, you can take advantage of the dedicated OptinMonster plugin.

Not only does this plugin help you add the tracking code, it also lets you activate and deactivate campaigns right from your WordPress dashboard. That’s super convenient if you’re a busy WordPress user.

8. OptinMonster Analytics Feature: Detailed Analytics (Including Conversion Rate Report)

Once you start running your campaign(s), you can view detailed analytics in your OptinMonster dashboard (though the data comes from Google Analytics):

OptinMonster Analytics dashboard

Yeah, for now, you have to connect OptinMonster to Google Analytics to view the in-dashboard stats. That’s not ideal, to be honest, but most people have Google Analytics nowadays, so it’s not a huge deal.

And once you set up the integration, you can view all the data right in the OptinMonster interface.

Plus, OptinMonster is working on their own OptinMonster Analytics solution that will remove the need to connect to Google Analytics.

9. Creating A/B Tests With OptinMonster (This Lets You Optimize Your Forms!)

A/B testing is a super effective way to figure out which opt-in forms convert best for your specific audience.

To make it easy to test your forms, OptinMonster includes a built-in A/B testing feature that lets you test two or more variants against one another.

You can easily create a split test right from your dashboard:

OptinMonster A/B testing

And then you’ll be able to customize everything about the other variant. Yes – everything.

That means, beyond basic text or design changes, you can even test how different triggers or targeting options compare.

Wouldn’t it be great to know whether your opt-in popup works better if you display it instantly versus waiting 10 seconds to display it? Those are the kinds of insights OptinMonster’s A/B testing tool can help you find.

10. OptinMonster’s Unified Dashboard To Manage Multiple Sites From One Place

Finally, if you run multiple websites, it’s really convenient that OptinMonster lets you manage the opt-ins for multiple different sites from one single dashboard.

This is much simpler than having to go to each site individually like you’d have to do with a WordPress plugin.

So if you need to place opt-ins on multiple sites, this is a great feature to keep in mind.

2 Things You Should Consider Before Choosing OptinMonster

Generally, the pros outweigh the cons when it comes to OptinMonster. But here are two potential things you might not like. If these two are deal-breakers for you, I’ll recommend a great tool that you can use instead at the end of this section.

1. The Drag And Drop Editor Isn’t As Detailed As A Page Builder

I don’t necessarily think that this is a bad thing because the drag and drop editor is still plenty functional. That is, I don’t think you’ll experience any issues designing your opt-in forms.

But if you are coming from a WordPress background and are familiar with page builders like Thrive Architect, you’ll definitely notice that the drag and drop editor doesn’t give you as many styling options as powerful page builders.

You don’t necessarily need those styling opt-ins and OptinMonster doesn’t feel overly restrictive, but it is something to consider.

2. OptinMonster Uses Ongoing SaaS Billing

This is another thing that’s not inherently bad, but that you should still consider. OptinMonster operates on SaaS-style billing, which means that you can only use it while you continue to pay for it.

Again – not a dealbreaker, because SaaS-billing makes it possible for OptinMonster to continue improving its product (like adding the new drag-and-drop builder) and offering you premium support. But if you’re used to paying a one-time fee for a WordPress plugin, this might be another thing to consider.

Having said that, you sure can avail OptinMonster coupons during special occasions (bookmark our deal page to get the offer before anyone else does).

OptinMonster vs Thrive Leads: What You Should Use Instead

I personally don’t think think the two things above are deal-breakers – especially when compared to all the positives I shared. But I’m not you.

So if these two things are sticking points, here’s what you should check out instead:

Thrive Leads

Thrive Leads isn’t as flexible in all aspects, but it includes a powerful page builder interface based on Thrive Architect (read our Thrive Architect review) and is a one-time fee with lifetime updates.

OptinMonster Pricing Review 2023: OptinMonster 7-day Free Trial

OptinMonster starts at just $14 per month (billed annually) for its Basic Plan. That lets you use it on a single site and includes most, but not all, features.

If you’re just a solo blogger, that plan will probably be fine for you.

If you want to use OptinMonster on multiple sites, or want more advanced features (like exit-intent), you’ll need either the Plus or Pro plans:

  • Plus – $29 per month (billed annually)
  • Pro – $49 per month (billed annually)

While OptinMonster’s pricing is on the higher side (fair enough for the ease and features is brings with it). I’d definitely not recommend it for newbies or if you’re someone who is just starting out.

You can try free or cheaper OptinMonster Alternatives like Sumo.com.

But, if you do plan to seriously build your list and have monetizations plans on the cards, you should definitely give yourself the advantage of OptinMonster to grow your list sooner than ever.

Having said that, OptinMonster does offer a 7 day free free trial for all its plans and a 7-day no questions asked money-back policy so feel free to play around and see if it’s worth your investment or not.

Try OptinMonster For Free ››

My Verdict: OptinMonster Review 2023

I’ve used Sumo in the past (free version), I use Thrive Leads on many websites and I use OptinMonster on another website so I know who stands where:

OptinMonster is like the Mac in the PC World.

Overall, I think OptinMonster’s incredibly detailed Display Rules, when combined with all the other features I highlighted, make it a great option for most any website trying to grow an email list.

Here’s another nice thing about OptinMonster:

You don’t have to take my OptinMonster review as gospel. OptinMonster offers an unconditional, no questions asked 7-day money back guarantee.

That means you can try it for yourself at no risk to your wallet.

Try OptinMonster For Free ››

OptinMonster Review 2023

Swadhin Agrawal

Customer service


Optinmonster offers a ton of features to convert visitors into subscribers. It is lightweight, easy to set up, and has advanced features like A/B split testing, trigger options, etc to boost your conversion rates.


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Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers how to start a blog and grow it into a profitable online business.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.