70+ New Voice Search Statistics, Trends & Facts for 2023

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Looking for the latest voice search statistics for 2023?

If you keep tab with the current digital marketing statistics, you’ll know that voice can be up to 3 times faster than traditional typing, which shows why voice search growth has risen steadily over the years.

And, so has the need to optimize your business for voice SEO.

Here are some of the latest voice commerce statistics (including smart speakers and assistants) & facts that’ll help you create a more informed voice activated search marketing strategy.

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General voice search statistics 2023

1. 71% of people prefer to carry out Google searches by voice instead of typing.

2. Over 33% of the US population makes use of voice search features.

3. 21.4 million smart speakers are estimated to be in the United States by 2020.

4. 13% of all US households owned a smart speaker as of 2017 – the number is predicted to jump to 55% by 2022.

Voice commerce sales statistics 2023
Voice search trends for commerce in 2022 as compared to 2017

5. In 2020, about 30% of all searches will be conducted without a screen.

6. About 35% of adults in the United States who own a smart speaker have listened to more information and news since the Corona Virus outbreak.

7. 51% of online shoppers in the United States use voice assistance to research products online.

8. In 2018, more than 250 billion queries were conducted by voice search.

9. Over 27% of the online population in the world is using voice search functionality on their mobile devices.

10. 72% of people in the US are engaging with voice search via digital assistants like Google Assistant, Siri, Cortana, and Alexa.

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Voice search usage statistics 2023

1. 74% of people from a survey had used voice search within the last month.

How many people used voice search in the last month?

2. More men use voice search at least once per month than women, on average.

3. 40% of adults use voice search at least once per day.

4. 52% of people say they keep their voice-enabled speakers in their living rooms, 25% in their bedrooms and 22% keep them in their kitchens.

Chart showing voice-enabled device placement in home

5. Mobile voice-related searches have 3X more chances of being local-based than text-related searches.

6. 52% of people say they use voice search technology while driving.

7. 41% of voice-activated speaker owners say it feels like talking to someone.

Image showing 41% voice activated speakers are satisfied with voice search

8. 72% of voice-activated speaker owners say that they use their devices as part of their daily routines.

9. 25% of online shoppers say they used voice assistants in their holiday shopping in 2017.

10. 65% of Google Home and Amazon Echo owners can’t imagine returning to the days before they had a voice-enabled device.

11. 65% of consumers ages between 25 to 49 years old talk to their voice enabled devices each day.

12. Nearly 50% of consumers now use voice search for researching products online.

13. What percentage of people use voice search?

27% of the global population is now using mobile voice search features.

percentage of people using voice search

14. 85% of total voice searches happened on smartphones more than smart speakers (39%).

15. What type of content ranks on voice search?

  • The average voice search result is typically written at a 9th grade reading level. This shows you need to write content that’s easy to read if you want to rank on voice search.
  • Content with high social shares rank better in Google’s voice search.

16. What is the correlation of featured snippets and voice search?

If you’re wondering whether featured snippets have any impact on voice search then, according to Backlinko, about 40.7% of all voice search results are pulled from featured snippets.

17. What are the most common voice searches done?

According to a survey by Adobe Analytics survey, the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).

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Voice search device statistics 2023

1. Voice search made up to 25% of searches performed on the Windows 10 taskbar.

2. In 2017, 70.6% of people that used a voice-enabled speaker in the US at least once a month used an Amazon Echo, while 23.8% used a Google Home.

3. The smart speaker industry is expected to surpass $30 billion by 2024.

Germany smart speaker market size

4. Google Assistant is currently available on over 400 million devices.

5. The Echo Dot was the top-selling device on the whole of Amazon in the 2018 holiday season.

6. Over 50% of all smart speaker owners use their devices at least once per day.

7. The Apple HomePod understands 99.4% of all search queries but answers only 52.3% correctly, putting it behind Google Home (81%), Harman Kardon Invoke (57%), and Amazon Echo (64%) in that regard.

Chart showing accuracy of smart speakers based on query type and brand
Smart speaker accuracy based on queries and brands

8. Google and Amazon made up to 94% of all smart speakers in use today.

9. Amazon currently holds about 70% of the smart speaker market share within the United States, outperforming its main competitors by a wide margin (Apple’s HomePod and Google Home).

10. 72% of all smart speaker owners say they use voice search as a part of their daily routines.

11. Who are the top players in global smart speaker market share?

According to Statista, Amazon is the largest vendor with the highest market share (26.7%) for smart speakers with Google being the second largest smart speaker vendor by market size (17.4%) in the second quarter of 2021.

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Voice search demographic or user statistics 2023

1. 25% of people between the age of 16 to 24 use voice search on mobile.

2. 43% of people that own voice devices aged 45-60 use their devices to buy things online.

3. 40% of adults use voice search at least once per day.

4. 35.8% of millennials use voice-activated digital assistants once per month, compared to just 10.1% of baby boomers.

5. Another voice search user statistic reveals that people between 26 and 35 age made up the highest percentage of smart home device owners.

6. The number of millennials who use voice-activated digital assistants will reach 39.3% in 2019.

Chart showing usage of voice enabled assistant by generation
Voice assistant statistics by generation (US)

7. 65% of people aged 25-49 speak to their voice-activated devices at least once per day.

8. A recent interesting voice search stat by gender reveals that 66% of males use voice search at least once a month on their mobile phones (46% on smart speakers and 53% on laptop or desktop devices) as compared to 55% of females using it at least once on their mobile phones (and 26% on smart devices and 30% using laptops or desktop devices).

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Voice search SEO statistics 2023

1. Up to 20% of mobile searches are currently voice searches. This is a huge trend in case you want to optimize your content for voice search SEO.

2. According to Mary Meeker, 70% of all mobile searches by voice were done using natural or conversational language. And, given Google’s speech recognition technology is improving day by day, you need to implement NLP in your voice assisted content strategy.

3. About 10% of voice queries start as regular questions (when, why, who, what, how where), compared to the 3.7% of text-based searches.

4. About 13% of all the searches on Google today are from voice.

5. The industry that is least optimized for voice search is consumer protection agencies.

6. 25% of queries on desktops with Microsoft Windows 10 are done via the Cortana voice search.

7. 4.2 words is the average voice search query, compared to 3.2 words on average for text-based queries.

8. Voice searches on mobile devices have 3-times more chance of being local-based than text searches.

9. About 75% of voice search results on desktop rank in the top 3 for that query. A combination of just 25 keywords triggers 10. Over 20% of all voice search queries.

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Voice commerce statistics 2023

1. Grocery shopping represented up to 20% of voice shopping in 2017, compared to clothes shopping, accounting for just 8%.

2. 54% of people want to make reservations at a bar or restaurant through voice query.

3. Voice commerce sales reached $1.8 billion in 2019 and are predicted to increase to $40 billion by 2023.

4. 52% of people who own voice-enabled speakers would love to get updates about brands’ sales, deals, and promotions.

types of voice searches in the USA what people use voice search for

6. 5% of people use voice shopping currently, but that number could get to 50% by 2022.

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Local Business Voice search statistics for 2023

1. 33% of consumers have used voice search to order something from local restaurants.

And, with the evolution of voice assistant devices, let us see if businesses are optimized for it.

2. Which type of businesses are most likely to be best optimized for voice searches?

Here’s a list of top 5 local businesses that are most study by Uberall reveals that:

Business CategoryAverage Score
Health Food96.60%
Home Improvement96.55%
Criminal Attorneys91.51%
Dollar Stores90.11%

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Conclusion: Latest voice search trends for 2023

I hope the above voice search statistics helps you to incorporate voice SEO for your blogging or content strategy.

Voice trends have been on the rise and will rise even further in the years to come.

If the content or the stats helped you a bit, consider sharing this post (it helps a lot and makes the work feel appreciated!).

1. How does voice search affect SEO?

With Google voice-activated devices now support over 100 languages. Not only that 20% of all searches done in the Google app are now voice commands. With this in mind, if you are creating an inbound marketing strategy using search engines, you will need to focus on optimizing your content for voice.

2. How do I optimize my website for voice search?

To optimize your website for voice search you need to use simple and natural language. Targeting question based search queries for your blog can also help you increase your chances for ranking for voice SEO.

3. What percentage of searches are done by voice?

According to Google, 20% of all search queries are done by voice in the Google app. According to Statista, 42% of the online global population had conducted a search by voice in the last 30 days in 2019. The biggest userbase is in the Asia Pacific region.

4. What are the barriers to voice technology adoption?

According to Statista, 73% of respondents found accuracy as a major barrier for voice technology adoption while 66% of them found dialect or accent based recognition issues to be problematic during voice search operations.

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Hi, I'm Swadhin Agrawal, founder, and editor-in-chief of DigitalGYD. DigitalGYD is a multiple-times award-winning blog where we aim at helping bloggers how to start a blog and grow it into a profitable online business.

I'm a professional blogger for a decade now and am the founder of Value Intent Media Pvt. Ltd., a media company that creates content for a multi-million-sized audience across various verticals.

Our research & content on DigitalGYD is often referred to by brands like The Telegraph, Forbes, Times of India, Yahoo! Finance, HuffPost, Bluehost, Neil Patel, The Next Web, etc.