Quick tips to increase ROI in marketing through twitter.

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Twitter has the water your “ROI Plant” needs, you just need to put little efforts.

Social Media Marketing is an important component of the marketing plan for advertisers as it is a great way to reach the target audiences and sell their products and services. One of the most important social media sites for marketing is Twitter. Most marketing teams use twitter to spread the message about their marketing propositions to the public at large. There are many features that are included in Twitter that helps marketers sell their products or services better and increase their ROI. The following are some of the features that help marketers increase their ROI on Twitter:

Twitter Lists

Twitter Lists help to manage your contacts and fan base on Twitter. You can create Twitter Lists to segment your fans on Twitter. Then you can send customized tweets to different lists depending on the type of promotion you are looking to do through Twitter. For example, regular customers for your products can be placed in one Twitter List. Then they can send customized tweets for special offers and coupons just for the regular customers.

List.ly is a social list curating tool that has arrived newly on the social media platform. The website offers you to create a list of literally anything, from food, to favorite movies, from clothes to top 500 SEO bloggers, anything. You can further add and delete members from lists of others you have subscribed to, a feature that twitter doesn’t yet allow.

Trending Tweets

Remaining active on twitter is very important to get visibility for your twitter account. Great interesting writing helps but also participating in the latest topics of conversation is very important to make the audience visit the site. Every day there are ome topics that trend on Twitter depending on the key events happening around the world. Participating in the conversation gives your twitter account more visibility and a great target audience.

You could simply add a group of potential words to twitter’s advanced search tools and LO! you can filter tweets that have, don’t have the specified words among other options etc. Now you have your target audience right in front of your eyes, go and contact them, start a conversation or simply solve their problems by replying to their tweets.

Remain Active and Engage Audiences

Talk to potential clients and customers for your products or services via twitter. Also people who like your products or services often give testimonials which will help in return to sell your product. Use favorites to save these and use them to further promote your marketing proposition. Use Promoted Tweets to increase visibility and further market your value proposition on Twitter.

Use of Good Media Content

Sharing links and adding photos and images to your Twitter Account for promotion purposes makes a lot of sense. Also tagging key clients, customers or even bloggers and employees that will retweet your photo tweet is a great idea. Twitter photo collages are also a great promotion tool for your business through Twitter.
You can reach millions of customer through Twitter today and there is a great likelihood that your target audience is on Twitter. Above were some of the features offered by Twitter that will help marketing of products and services through Twitter and increase the ROI.

Hi, I'm Swadhin Agrawal, founder & MD of Value Intent Media Pvt. Ltd. With DigitalGYD we aim at helping bloggers start, grow and scale their blogs to profitable businesses.

9 thoughts on “Quick tips to increase ROI in marketing through twitter.”

  1. Hi Savita and Swadhin

    It is rightly said in the field of online marketing one who doesn’t know how to fully exploit all potentials of Twitter he should seriously plan to join another profession.

    Now it has been cleared that after getting commercial in terms of post promotion Facebook has narrowed the free sharings reach.

    Now Twitter is the only option where you can still broaden your reach by following the tips as you pointed out in this post.

    Thanks a lot for sharing this wonderful post that is not lesser than a complete tutorial on professional usage of Twitter.

    • Hello sir, You are right and the beginning of your comment has such a powerful line that is really true to every word.

      Yes facebook’s sharing algorithm have gone serious revamp and it doesn’t promote links as it used to.

      Moreover your likes and comments on a particular FB post decide how that post reaches to your other friends or followers.

      But have heard, that twitter is even commercializing and will soon show feeds of people that you don’t follow. But that has not happened yet and till now it is the best according to me to reach out to a mass.

      I am really encouraged by your humble words and yes Savita has really written a great post.

  2. Hi Savita, and welcome to Swadhin’s blog :)

    Twitter works well for those who are active on it and know their way around. Honestly speaking, I hardly have ever created any lists, just a few, though I’m added to a lot of lists by people. Listly is another thing I need to check on as it works well.

    However, if you share good content that your followers like, it gets noticed very fast and more followers join up. I was surprised to see Mark of Facebook liking my profile just yesterday!! Also, if you haven’t already, do check out Triberr, another wonderful place to be in and you make lots of friends there, tweeting each others posts through that platform also helps a great deal.

    Trending tweets, and even hashtags add up, just as they do in Google Plus, though in Facebook they are still picking up. Speaking of which, there are people who tend to buy followers on social media networks, though I wonder why they do that when you can make good, and natural connections by just being yourself and following those whom you’d like to connect with.

    Thanks for sharing. Have a nice week ahead, both of you :)

    • Hello Harleena madam, thank you for your generous visit. I really agree that you have been added to numerous lists because I had seen your profile and may be there are hundred of them.

      I have joined triberr after you said and I am ready to explore its potential very soon. Its also true if your post is worth it.

      Hashtags are completely worth it. I see so many clicks which appear just because of hash tags.

      You too have a great week.. Friday is nearing and then we will have weekend. But for bloggers weekend is not special right?

  3. Swapnadip Chakraborty

    Hi Swadhin,

    this is the first time for me in your blog. I must say that twitter is the best way by which you can promote your blog. Thanks to both of you for discussing all the steps so nicely that helped me a lot. I will use your tips to my twitter account.


    • Hi Swapnadip, welcome over here buddy. I am really glad that you got benefitted from the post. This is a guest post by Savita and she has done an incredible job at explaining all the points. Had a look at your blog too and it is fab too. Keep visiting.

    • Thanks Swadhin for your kind words and Let me know guys if you are getting any problem while following these tips on your twitter account.

  4. Hello Swadhin and Savita,

    Awesome post buddy. Twitter is an important Social Media tool in Online Marketing. According to me here all the steps are discussed to use Twitter for increasing ROI. Thanks so much for sharing this article..

    • Hey Moumita always a pleasure to have you here. Welcome over the blog . yes twitter is a very important arena for lloking for potential business, having said that I would really say try on what works for you. What might be beneficial for me doesn’t necessarily have to bebe beneficial for you. isn’t it ?

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