What is Multivariate Testing & How to Use it On Your Landing Pages
There are several instances when Landing Pages come quite handy! Suppose you have a particular service or product in a competitive industry. And, you may be running a marketing campaign to increase the conversions and sales of product. In such situations, it makes sense to have a few landing pages — despite the fact that you might have an official website or blog for the product.
Obviously, when compared to a fully-fledged website, Landing Pages have a lot of advantages too. For instance, you can easily analyze the traffic and other elements to evaluate your growth, implement your designs with the help of WYSIWYG Editors out there and dedicate pages for a single product.